ESOMAR CONGRESS 2006, LONDON

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Monday morning: We have Web 2.0 – so where’s Research 2.0?
James Aitchison
London, Mon Sept 18, 21:57

I’ve sometimes wondered what’s really being promised by a ‘masterclass’. I decided to use the first morning at Congress to investigate, so joined the tightly packed ‘Masterclass Room’ in the session before lunch to learn more about the ways in which the internet has changed research.

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ESOMAR Congress 2006 is being reported on by:

Roderick White

Editor of Admap magazine

Peter Mouncey

Editor of the
International Journal of Market Research

James Aitchison

Editor of Warc