WARC Awards for Media: Effective Channel Integration
About
The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.
The deadline for entries was 5pm GMT 22 Sept 2021. The winners, announced on January 5th 2022, can be found below.
Grand Prix
Vacation intervention
Air Transat
PHD
Transat A.T.
Canada
Air Transat uncovered a new insight about travellers to differentiate itself from competitors and gain new clients in Canada.
The brand's research revealed that many Canadians travelled to escape from work, and with the knowledge that many also had unused vacation days, its strategy was to remind consumers of the importance of holidays.
Air Transit convinced 75,000 workers who wouldn't have otherwise taken their vacation days, to travel, with nearly 50 per cent of reservations coming from new clients.
Gold
A dad's job
Home Centre
FP7 McCann Dubai
Landmark Group
Middle East & North Africa (general region)
Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.
We are the NHS – Then, now, always
NHS England
MullenLowe London, Mediahub UK
HM Government
United Kingdom
The NHS, the world's largest free-to-residents public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.
Beyond the surface
adidas
Havas Middle East Dubai
adidas
Middle East & North Africa (general region)
adidas changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.
Silver
PS5 – 2020's biggest entertainment launch
Sony PlayStation
MediaCom
Sony
Global
WiFi 360º
Claro Chile
Havas Media (Media Agency), Havas Group
America Movil
Chile
It's crunch time! Putting the limited back in limited edition.
Whittaker's New Zealand
MBM, The Breakout Room
J.H. Whittaker's & Sons
New Zealand
The ultimate launch
Castrol POWER1
Mindshare Vietnam
BP Castrol
Vietnam
Healthy treat with a tasty twist
Redoxon
MediaCom
Bayer Pharmaceuticals
Vietnam
Bronze
Baseball
Change the Ref
MullenLowe US
Change the Ref
United States
Coronavirus crisis appeal
Médecins Sans Frontières (MSF)
M.i. Media, Crafted
Médecins Sans Frontières (MSF)
United Kingdom
Little helps day
Tesco
MediaCom
Tesco
United Kingdom
Real change
Persil
MullenLowe London
Unilever
United Kingdom
AirSMR
JetBlue
MullenLowe US
JetBlue
United States
Shortlist
#BostonStillRunning
Boston Globe
MullenLowe US
Boston Globe
United States
Dealerships done digital
Volkswagen
Touché!
Volkswagen AG
Canada
Pond's x Cosmo PinkLab – Creating fun and beautiful transformations
Pond's
Mindshare Philippines
Unilever Philippines
Philippines
Shockingly responsible
Absolut Vodka
Pernod Ricard USA
Pernod Ricard USA
North America (general region)
Ultra skill
Nivea Men
Wavermaker Russia
Beiersdorf AG
Russian Federation
The vegetarian butcher
Unilever Food Solutions
Mindshare China, Unite China
Unilever
China
2021 Judges
A judging panel of industry experts, chaired by Ron Amram, Senior Director, Global Media, Mars, will be reading the entries.
The WARC Awards for Media celebrate the crucial role of strong channel strategies in achieving cut through in today’s competitive media landscape. I look forward to helping showcase best-practice examples from across the globe to serve as inspiration for the industry.
Senior Director, Global Media, Mars
Special Awards
Path-to-Purchase Award
how a campaign built an effective integration model around shopper or path-to-purchase insight
Effective Cross-Channel Measurement Award
for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together
The POE Award
how a strategy successfully linked paid, owned and earned media
Previous winners
There were 15 winning case studies in the 2020 competition, with Band-Aid: Job-Hunting in Sneakers, through BBDO Japan, taking the Grand Prix.
