WARC Awards for Asian Strategy
Grand Prix
SRK - My Ad
Cadbury
Ogilvy
Mondelez India
India
Cadbury Celebrations launched a geotargeted campaign to grow engagement and sales among families in India during Diwali and encourage people to buy from small businesses.
Diwali is a gift-giving festival and over 70% of Cadbury's gifting inventory is held by small local shops but the pandemic had muted Diwali celebrations and retailers were averse to stocking Celebrations.
To help local stores by encouraging customers to shop there, Cadbury launched an AI-based campaign which enabled India's biggest retail superstar, SRK, to mention small shops by name in geotargeted ads.
Grand Prix for Good
Your Plastic Diet
WWF
Grey
WWF
Global
WWF launched a campaign to convince the UN to commit to a globally binding plastic treaty by making the public aware of how much micro-plastic they are consuming every day.
Studies showed that plastics had entered every level of the food chain and that humans were ingesting an average of five grams of plastic every week – the size of a credit card.
WWF launched the campaign via a press conference with a scientific report, and campaign film and visuals were simultaneously launched across the organisation's social channels.
Gold
The Philosophy of Thrift
PX Mart
Ogilvy & Mather
PX Mart
Taiwan
PX Mart grew penetration among young shoppers in Taiwan by encouraging them to develop a thriftier mindset.
Unbox Me
UNAIDS
FCB India
United Nations
India
UNAIDS encouraged greater sensitivity towards transgender people in India with a campaign based on the true stories of trans people opening their childhood treasure boxes.
Silver
The Un-Pantene Brand Ambassador
Pantene
Dentsu Creative
P&G
Indonesia
City Hall Of Love - Using Web 3.0 to make the world we live in more inclusive
Closeup
MullenLowe Singapore
Unilever
Global
Bringing Men into Menstruation
Stayfree
DDB Mudra
Johnson & Johnson
India
One Bite Closer to Equality
McDonald's
DDB Mudra
McDonald's
India
The Undie Army
Friends Adult Dry Pants
The Womb
Nobel Hygiene
India
Bronze
Ikea Dollar Catalogue
IKEA Taiwan
Ogilvy & Mather
IKEA
Taiwan
Honda wins India’s regional markets using the power of mind space
Honda Cars India Ltd.
Interactive Avenues – A reprise network company
Honda Motor Co. Ltd.
India
The People's Gallery
National Gallery Singapore
MullenLowe Singapore
National Gallery Singapore
Singapore
Me First
Income
Income
Income
Singapore
How the Navy turned 'crazy' into a desirable thing for Gen Z jobseekers
Republic Of Singapore Navy
MullenLowe Singapore
Ministry of Defence, Singapore
Singapore
The Chicken that Connects Generations
Five-Star Chicken
BBDO Bangkok
CPF
Thailand
Have You Ever Been Made to Feel Small?
Rupeek
The Womb
Rupeek
India
2022 Shortlist
Builds For Two
Lego®
LEGO APAC
The LEGO® Group
South Korea
Until We Meet Again
Thai Life Insurance
Ogilvy
Thai Life Insurance Public Co., Ltd.
Thailand
Creating an Army of Upstanders
L'Oréal Paris
McCann
L'Oréal Paris
India
One Vision, Many Stories - How lead shifted the education conversation in India
Lead School
TBWA/India
Lead
India
The Anthem of Financial Freedom
Maya Philippines
BATES CHI & PARTNERS
Maya Philippines
Philippines
No Competition
Sprite No Sugar
Ogilvy
The Coca-Cola Company
Greater China
Matchmaker
Netflix
Wavemaker
Netflix India
India
Money Heist Season 5
Netflix
Wavemaker
Netflix India
India
Safe Ticket Home
Lifebuoy
Mindshare
Unilever
Vietnam
Jeepney Jam - SB19 Album launch
Spotify
JUICE\Philippines
Spotify Singapore Pte Ltd
Philippines
Oddly Pleasurable Campaign
Dove Chocolate
BBDO China
Mars Wrigley China
Greater China
Nothingcoin
Cadbury 5 Star
Mondelez
Mondelez Foods India Pvt. Ltd.
India
Bas Socho Aur Chal Pado
Uber
FCB India
Uber Technologies, Inc.
India
Chatpat
SOS Children’s Villages India
FCB India
SOS Children’s Villages
India
About the Awards
Welcome to the twelfth year of the WARC Awards for Asian Strategy, WARC’s search for the best strategic thinking from Asia’s marketing industry. Since 2011, the Awards have been showcasing the region’s smartest strategies, highlighting breakthrough ideas from across the region.
We also need to know that the strategy 'worked'. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.
The Awards are free to enter and are open to clients and agencies in any marketing discipline. Our high-calibre judging panel will be awarding Grand Prix, Gold, Silver and Bronze medals.
Your entry: what you need to know. Please download the Entry Pack above, which contains all the information you need to enter the Awards – from details on what you will have to provide in your submission, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
2022 Judges
A judging panel of industry experts, chaired by Dhiren Amin, Chief Marketing Officer, NTUC Income, will be reading the entries.
The WARC Awards for Asian Strategy provide us with an external benchmark to aspire to as marketers. We are in the business of commercial crafting and these Awards are a legitimate and solid benchmark of measuring that as a profession.
Chief Marketing Officer, NTUC Income
Key Dates
Call for Entries |
The WARC Awards for Asian Strategy are open for entries from |
26 May 2022 |
Jury Announcements |
Over the course of the week |
4 – 8 July 2022 |
Deadline |
Deadline has been extended to |
28 September 2022 |
Shortlist |
Released on |
30 November 2022 |
Winners |
Released on |
18 January 2023 |
Previous winners
There were 14 winning case studies in the 2021 competition, with Cadbury Celebrations: Not Just a Cadbury Ad, through Ogilvy India and Wavemaker India, taking the Grand Prix.
