"The Advertising Association's annual
statistical feast… a splendid and
voluminous body of annual statistics"
Marketing Week
"The Yearbook provides, in one volume,
a very wide range of information about
the advertising industry… almost every
statistical fact on advertising industry
trends"
Market Research Society Newsletter
- An essential data book for everyone working in advertising and the media
- Official Advertising Association data and results of the latest AA Surveys
- Exclusive information on trends in the Press, Television, Radio, Outdoor & Transport, Cinema, Directories, Direct Mail, and the Internet
- Authoritative advertising and media statistics, including longrun data series for trend analysis, provide an in-depth view of the market
- Market sizes, top advertisers and brands, ad agency statistics
- Over 200 pages of invaluable market intelligence, including original data unavailable from any other source
NEW DATA FOR THE 2008 EDITION INCLUDES:
- Estimated expenditure on events, market research, sales promotions, direct marketing and PR
- Breakdown of outdoor adspend by type
- Social media website use
Now in its 26th Annual Edition, the Advertising Statistics Yearbook provides complete statistical coverage of the UK's advertising and media markets. It provides exclusive information on trends in Newspapers, Magazines, TV, Radio, Outdoor & Transport, Cinema, Directories, Direct Mail and the Internet. Figures, from The Advertising Association's continuous survey of advertising expenditure, are the most accurate and comprehensive available.
As well as the UK's official advertising expenditure data and Advertiser and Agency statistics, the Yearbook includes unique and highly detailed market data. For example, the Press section provides market size data for national and regional newspapers and consumer magazines, in terms of copies sold, advertising revenue and publishers' net revenues, together with consumers' purchase data a penetrating statistical profile to help you gauge the sector's health, progress and prospects.
The Yearbook contains many years' worth of back data, some series going back as far as 30 years, for which trend analysis is available. Data are supplied in a number of formats to show 'real' data, growth and share.
This publication is an essential purchase for anyone analysing the UK advertising and media market for business planning or investment purposes, it is an invaluable source of market intelligence.
