About Admap

Admap magazine is a unique forum for the propagation of new ideas, insight and evidence of effectiveness in marketing communications across the globe.

First published in 1964, Admap has built up an unrivalled reputation for unveiling innovation and best practice in the communications industry.

Unlike other magazines in its genre, articles are written by practitioners who are experts in their field - experts in brands, advertising, media, marketing strategy, research and consumer behaviour.

Admap is the thinking person's marketing bible. It is a serious read that addresses the big issues in marcomms in a rigorous, intelligent and informative manner.

Its audience comprises the most influential decision-makers working today in advertising, media, branding and research.

Admap magazine is published eleven times a year with a joint July/August issue. Its editorial content is also published on warc.com.

The magazine was substantially redesigned and relaunched in February 2010 with a more engaging format and content that reflects the contemporary world of continuous, multimedia marketing.


What People Say

"Admap is the conscience on marketing's shoulder"
Sir Martin Sorrell, CEO, WPP

"The advertising business badly needs a forum for ideas of substance and use. I find Admap quite unique in this role."
Erwin Ephron, Partner, Ephron, Papazian & Ephron Inc., New York

"Admap provides a valuable window into thinking among industry practitioners who are on the leading edge of development and application of best practices in advertising and media research."
Larry Goldstein, Media Management, Inc

"Extremely relevant articles by great practitioners in an easy to assimilate format - just what the overstretched marketer needs"
Michael Harvey, Global Head of Planning, Diageo

"'Essential reading for every communications professional who wants a competitive advantage for themselves and their company."
Simon Clemmow, Founding Partner, Clemmow Hornby Inge