Market Leader Magazine http://www.warc.com/ Market Leader is the quarterly journal of The Marketing Society. It addresses important issues in marketing and business, keeping its readers abreast of new ideas, trends and thinking. Warc Ltd 2009 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Morris dancing to Norwich may not be the best way to build your brand]]> http://www.warc.com/articles/MarketLeader.asp?ID=89967 Jeremy Bullmore 1 Sep 2009 <![CDATA[Managing brands in recession: a CEO responsibility]]> http://www.warc.com/articles/MarketLeader.asp?ID=89968 Chris Halliburton 1 Sep 2009 <![CDATA[Shareholder value: the enemy of good marketing]]> http://www.warc.com/articles/MarketLeader.asp?ID=89969 Hugh Davidson 1 Sep 2009 <![CDATA[The danger of a ‘brand bubble']]> http://www.warc.com/articles/MarketLeader.asp?ID=89970 John Gerzema and Edward Lebar 1 Sep 2009 <![CDATA[The new industrial revolution: sustainability spurs innovation]]> http://www.warc.com/articles/MarketLeader.asp?ID=89971 Laura Mazur and Louella Miles 1 Sep 2009 <![CDATA[Unravelling the Gordian knot of brand contact]]> http://www.warc.com/articles/MarketLeader.asp?ID=89972 Frank Harrison 1 Sep 2009 <![CDATA[How market leaders can become challenger brands once more]]> http://www.warc.com/articles/MarketLeader.asp?ID=89973 Adam Morgan 1 Sep 2009 <![CDATA[The charmed generation: the last of the lucky ones]]> http://www.warc.com/articles/MarketLeader.asp?ID=89974 Dick Stroud 1 Sep 2009 <![CDATA[How Shell recruited more for less]]> http://www.warc.com/articles/MarketLeader.asp?ID=89975 Navjot Singh and Ana Maria Santos 1 Sep 2009 <![CDATA[Global brands and local culture]]> http://www.warc.com/articles/MarketLeader.asp?ID=89976 Nigel Hollis 1 Sep 2009 <![CDATA[Will client insight functions survive the recession?]]> http://www.warc.com/articles/MarketLeader.asp?ID=89977 Michael Harvey 1 Sep 2009 <![CDATA[Editorial: A lesson in unintended consequences]]> http://www.warc.com/articles/MarketLeader.asp?ID=90212 Judie Lannon 1 Sep 2009