Market Leader Magazine http://www.warc.com/ Market Leader is the quarterly journal of The Marketing Society. It addresses important issues in marketing and business, keeping its readers abreast of new ideas, trends and thinking. Warc Ltd 2010 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial: It's tough being a consumer today]]> http://www.warc.com/articles/MarketLeader.asp?ID=90564 Judie Lannon 7 Dec 2009 <![CDATA[Tory victory will be dependent on their very own Labrador puppy]]> http://www.warc.com/articles/MarketLeader.asp?ID=90565 Jeremy Bullmore 7 Dec 2009 <![CDATA[The iPod generation looks for honesty, not marketing spin]]> http://www.warc.com/articles/MarketLeader.asp?ID=90566 Chris Halliburton 7 Dec 2009 <![CDATA[Winner takes all in the networked economy]]> http://www.warc.com/articles/MarketLeader.asp?ID=90567 Kieran Levis 7 Dec 2009 <![CDATA[A serious examination of the myth of TV viewing]]> http://www.warc.com/articles/MarketLeader.asp?ID=90568 Tim Jones and Tom Baxter 7 Dec 2009 <![CDATA[Money can't buy me love]]> http://www.warc.com/articles/MarketLeader.asp?ID=90569 Peter Cooper and Simon Patterson 7 Dec 2009 <![CDATA[Getting to grips with the Now Web]]> http://www.warc.com/articles/MarketLeader.asp?ID=90570 Marian Berelowitz 7 Dec 2009 <![CDATA[Is your brand's share trying to tell you something?]]> http://www.warc.com/articles/MarketLeader.asp?ID=90571 Charles Graham 7 Dec 2009 <![CDATA[The agency model is broken – but you can fix it]]> http://www.warc.com/articles/MarketLeader.asp?ID=90572 Chris Baker and Martin Handyside 7 Dec 2009 <![CDATA[A man with a plan]]> http://www.warc.com/articles/MarketLeader.asp?ID=90573 Simon Davies 7 Dec 2009 <![CDATA[Are media for advertisers or for people? A recipe for chaos]]> http://www.warc.com/articles/MarketLeader.asp?ID=90574 Mark Earls 7 Dec 2009 <![CDATA[Rethinking the chain: leaner, faster and better marketing]]> http://www.warc.com/articles/MarketLeader.asp?ID=90575 Robert Shaw and Martin Kotler 7 Dec 2009 <![CDATA[Constantly changing design required in Asian markets]]> http://www.warc.com/articles/MarketLeader.asp?ID=90576 John Matthews 7 Dec 2009 <![CDATA[We can't run away from the ethical debates in marketing]]> http://www.warc.com/articles/MarketLeader.asp?ID=90577 Rory Sutherland 7 Dec 2009