Market Leader Magazine http://www.warc.com/ Market Leader is the quarterly journal of The Marketing Society. It addresses important issues in marketing and business, keeping its readers abreast of new ideas, trends and thinking. World Advertising Research Center Ltd 2008 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[In praise of antinomies]]> http://www.warc.com/articles/MarketLeader.asp?ID=88391 Jeremy Bullmore 1 Sep 2008 <![CDATA[Sub-prime marketing is over]]> http://www.warc.com/articles/MarketLeader.asp?ID=88392 Derek Williams 1 Sep 2008 <![CDATA[Your compass in a changing world]]> http://www.warc.com/articles/MarketLeader.asp?ID=88393 James Murdoch 1 Sep 2008 <![CDATA[Marketing in a downturn: lessons from the past]]> http://www.warc.com/articles/MarketLeader.asp?ID=88394 Peter Field 1 Sep 2008 <![CDATA[Supermarket retailing in troubled times]]> http://www.warc.com/articles/MarketLeader.asp?ID=88395 Andrew Seth and Geoffrey Randall 1 Sep 2008 <![CDATA[The future of big box electrical brands]]> http://www.warc.com/articles/MarketLeader.asp?ID=88396 Richard Jenkings 1 Sep 2008 <![CDATA[Starbucks: the decline of the empire]]> http://www.warc.com/articles/MarketLeader.asp?ID=88397 Matthew Lynn 1 Sep 2008 <![CDATA[ICI transforms performance by marketing excellence]]> http://www.warc.com/articles/MarketLeader.asp?ID=88398 Karen Jeffery and Nevine El-Warraky 1 Sep 2008 <![CDATA[New McDonald's gains momentum]]> http://www.warc.com/articles/MarketLeader.asp?ID=88399 Jill McDonald and Judie Lannon 1 Sep 2008 <![CDATA[How marketers should use brand valuation]]> http://www.warc.com/articles/MarketLeader.asp?ID=88400 Janet Hull 1 Sep 2008 <![CDATA[The marketing services supply chain: delivering the best for less]]> http://www.warc.com/articles/MarketLeader.asp?ID=88401 Charles Kirchner 1 Sep 2008