Journal of Advertising Research http://www.jar.warc.com/ The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published for The ARF by the World Advertising Research Center. World Advertising Research Center Ltd 2009 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[Why Empirical Generalizations Matter]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89479 Geoffrey Precourt 1 Jun 2009 <![CDATA[Today's Advertising Laws: Will They Survive the Digital Revolution?]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89480 Byron Sharp and Yoram Jerry Wind 1 Jun 2009 <![CDATA[Advertising Impact Generalizations in a Marketing Mix Context]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89481 Dominique M. Hanssens 1 Jun 2009 <![CDATA[Empirical Generalizations about Advertising Campaign Success]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89482 Les Binet and Peter Field 1 Jun 2009 <![CDATA[Whither the Click? How Online Advertising Works]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89483 Gian M. Fulgoni and Marie Pauline M amp;#246;rn 1 Jun 2009 <![CDATA[The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89484 Jenni Romaniuk 1 Jun 2009 <![CDATA[Brand Placement Prominence: Good for Memory! Bad for Attitudes?]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89485 Eva van Reijmersdal 1 Jun 2009 <![CDATA[The Role of Advertising in Word of Mouth]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89486 Ed Keller and Brad Fay 1 Jun 2009 <![CDATA[How Clutter Affects Advertising Effectiveness]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89487 Peter Hammer, Erica Riebe, and Rachel Kennedy 1 Jun 2009 <![CDATA[A New Theorem for Optimizing the Advertising Budget]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89488 Malcolm Wright 1 Jun 2009 <![CDATA[Using Quasi-Experimental Data to Develop Empirical Generalizations for Persuasive Advertising]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89489 J. Scott Armstrong and Sandeep Patnaik 1 Jun 2009 <![CDATA[The In-Store “Audience”]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89490 Herb Sorensen 1 Jun 2009 <![CDATA[Behavioral Effects of Digital Signage]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89491 Raymond R. Burke 1 Jun 2009 <![CDATA[Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89492 Leslie Wood 1 Jun 2009 <![CDATA[The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89493 Alan G. Sawyer, Hayden Noel, and Chris Janiszewski 1 Jun 2009 <![CDATA[Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89494 Jennifer Taylor, Rachel Kennedy, and Byron Sharp 1 Jun 2009 <![CDATA[An Update of Real-World TV Advertising Tests]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89495 Ye Hu, Leonard M. Lodish, Abba M. Krieger, and Babak Hayati 1 Jun 2009 <![CDATA[The Total Long-Term Sales Effects of Advertising: Lessons from Single Source]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89496 Kate Newstead, Jennifer Taylor, Rachel Kennedy, and Byron Sharp 1 Jun 2009 <![CDATA[Television: Back to the Future]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89497 Byron Sharp, Virginia Beal, and Martin Collins 1 Jun 2009 <![CDATA[Empirical Evidence of TV Advertising Effectiveness]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89498 Joel Rubinson 1 Jun 2009 <![CDATA[The Enduring Influence of TV Advertising and Communications Clout Patterns in the Global Marketplace]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89499 Oscar Jamhouri and Marek L. Winiarz 1 Jun 2009 <![CDATA[Digital Video Recorders and Inadvertent Advertising Exposure]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89500 Erik du Plessis 1 Jun 2009 <![CDATA[Generalizations about Advertising Effectiveness in Markets]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89501 Gerard J. Tellis 1 Jun 2009 <![CDATA[Advertising Empirical Generalizations: Implications for Research and Action]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=89502 Yoram Jerry Wind and Byron Sharp 1 Jun 2009