Journal of Advertising Research http://www.jar.warc.com/ The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published for The ARF by the Warc. Warc Ltd 2009 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial - The Innovation Issue]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90123 Geoffrey Precourt 1 Sep 2009 <![CDATA[Management Slant]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90124 1 Sep 2009 <![CDATA[The Opportunity for Marketing “Simplification”]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90125 Joel Rubinson 1 Sep 2009 <![CDATA[Viewpoint: Now Or Never - An Urgent Call to Action for Consensus on New Media Metrics]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90126 Alan Wurtzel 1 Sep 2009 <![CDATA[A Classic Formula: End-to-End Insight with Added Productivity]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90127 Clodagh Forde, Stan Sthanunathan, Dave Patten, and Geoff Wicken 1 Sep 2009 <![CDATA[This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90128 Angeline G Close, Anjala SKrishen, and Michael S Latour 1 Sep 2009 <![CDATA[How Rich-Media Video Technology Boosts Branding Goals: Different Online Advertising Formats Drive Different Brand-Performance Metrics]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90129 Leah Spalding, Sally Cole, and Amy Fayer 1 Sep 2009 <![CDATA[Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90130 Caleb J Siefert, Ravi Kothuri, Devra B Jacobs, Brian Levine, Joseph Plummer, and Carl D Marci 1 Sep 2009 <![CDATA[Research on Advertising in a Recession: A Critical Review and Synthesis]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90131 Gerard J Tellis and Kethan Tellis 1 Sep 2009 <![CDATA[Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive or Stall Change]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90132 Larry Chiagouris and Vishal Lala 1 Sep 2009 <![CDATA[Metrics That Matter: Identifying the Importance of Consumer Wants and Needs]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90133 Martin RLautman and Koen Pauwels 1 Sep 2009 <![CDATA[The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts?]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90134 Lea M Wakolbinger, Michaela Denk, and Klaus Oberecker 1 Sep 2009 <![CDATA[Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90135 Kartik Pashupati 1 Sep 2009