Journal of Advertising Research http://www.jar.warc.com/ The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published for The ARF by the Warc. Warc Ltd 2010 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Getting Metrics Right]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90689 Geoffrey Precourt 31 Dec 2009 <![CDATA[Viewpoint: Just Asking - Why You Should Make People Curious about Your Brand]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90690 Joel Rubinson 31 Dec 2009 <![CDATA[Commentary: Who Owns Metrics? Building a Bill of Rights for Online Advertisers]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90691 Ben Edelman 31 Dec 2009 <![CDATA[It's Personal: Extracting Lifestyle Indicators in Digital Television Advertising]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90692 George Lekakos 31 Dec 2009 <![CDATA[Measuring Advertising Quality on Television: Deriving Meaningful Metrics from Audience Retention Data]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90693 Dan Zigmond, Sundar Dorai-Raj, Yannet Interian and Igor Naverniouk 31 Dec 2009 <![CDATA[A New Branch of Advertising: Reviewing Factors That Influence Reactions to Product Placement]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90694 Eva A. van Reijmersdal, Peter C. Neijens and Edith G. Smit 31 Dec 2009 <![CDATA[How Effective is Creativity? Emotive Content in TV Advertising Does Not Increase Attention]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90695 Robert G. Heath, Agnes C. Nairn and Paul A. Bottomley 31 Dec 2009 <![CDATA[A Special Report from the Advertising Research Foundation - The Foundations of Quality Initiative: A Five-Part Immersion into the Quality of Online Research]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=90696 Robert Walker, Raymond Pettit and Joel Rubinson 31 Dec 2009