Journal of Advertising Research http://www.jar.warc.com/ The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published for The ARF by the World Advertising Research Center. World Advertising Research Center Ltd 2008 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial: One Size Does Not Fit All, Or Does It?]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88083 Marissa Sison 1 Jun 2008 <![CDATA[Management Slant]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88084 1 Jun 2008 <![CDATA[Viewpoint: Multicultural Marketing and the Reasons Why]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88085 Felipe Korzenny 1 Jun 2008 <![CDATA[Viewpoint: Use and Abuse of Cultural Elements in Multicultural Advertising]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88086 David Burgos 1 Jun 2008 <![CDATA[Hispanic Ethnicity and Media Behavior]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88087 Ricardo Villarreal and Robert A. Peterson 1 Jun 2008 <![CDATA[Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians n Mainstream Media]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88088 Gillain K. Oakenfull, Michael S. McCarthy and Timothy B. Greenlee 1 Jun 2008 <![CDATA[The Effectiveness of Using a Global Look in an Asian Market]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88089 Chingching Chang 1 Jun 2008 <![CDATA[Television Advertising in the Arab World: A Status Report]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88090 Morris Kalliny, Grace Dagher, Michael S. Minor and Gilberto de los Santos 1 Jun 2008 <![CDATA[Culturally Customizing Websites for U.S. Hispanic Online Consumers]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88091 Nitish Singh, Daniel W. Baack, Arun Pereira and Donald Baack 1 Jun 2008 <![CDATA[Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88092 Terri C. Albert and Randy D. Jacobs 1 Jun 2008 <![CDATA[Collecting Hidden Consumer Data Online: Research on Homosexuals]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88093 Felicitas Morhart, Walter Herzog and Sven Henkel 1 Jun 2008 <![CDATA[Children's Responses to Gender-Role Stereotyped Advertisements]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88094 Aysen Bakir, Jeffrey G. Blodgett and Gregory M. Rose 1 Jun 2008 <![CDATA[Why Do Advertisers Use Puns? A Linguistic Perspective]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88095 Elmira Djararova 1 Jun 2008 <![CDATA[Exploring the Audience's Role: A Decoding Model for the 21st Century]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88096 Alexandra J. Kenyon, Anthony Parsons and Emma H. Wood 1 Jun 2008 <![CDATA[Predicting Premium Proneness]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88097 Gerard P. Prendergast, Alex S. L. Tsang and Derek T.Y. Poon 1 Jun 2008 <![CDATA[Book review: Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart]]> http://www.jar.warc.com/articles/TOC.asp?ArticleID=88098 Mike Cooke 1 Jun 2008