International Journal of Market Research http://www.ijmr.com/ The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research. World Advertising Research Center Ltd 2009 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89296 Peter Mouncey 1 May 2009 <![CDATA[Viewpoint - Semiotics: a winning formula?]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89297 Chris Arning 1 May 2009 <![CDATA[Response to Viewpoint - ‘The faddish breakouts of ethnography']]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89298 Humphrey Taylor 1 May 2009 <![CDATA[Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? - A reply to Humphrey Taylor]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89299 Clive Boddy 1 May 2009 <![CDATA[FORUM - Word of mouse - An assessment of electronic word-of-mouth research]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89300 Michael Breazeale 1 May 2009 <![CDATA[The Gear model of advertising - Modelling human response to advertising stimuli]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89301 Michael F. Cramphorn and Denny Meyer 1 May 2009 <![CDATA[Training the next generation of market researchers]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89302 Mike Cooke and Phyllis Macfarlane 1 May 2009 <![CDATA[A critical comparison of offline focus groups, online focus groups and e-Delphi]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89303 Elisabeth Br amp;#252;ggen and Pieter Willems 1 May 2009 <![CDATA[Seeing jazz - doing research]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89304 Michael K. Mills 1 May 2009 <![CDATA[Exploring the price efficiency within automotive markets - An application of data envelopment analysis]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89305 Pingjun Jiang 1 May 2009 <![CDATA[Book reviews - Bad Science]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89306 Ben Goldacre 1 May 2009 <![CDATA[Book reviews - Doing Conversation, Discourse and Document Analysis]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89307 Tim Rapley 1 May 2009