International Journal of Market Research http://www.ijmr.com/ The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research. Warc Ltd 2009 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial: Engaging practitioners and academics]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90291 Peter Mouncey 1 Nov 2009 <![CDATA[Viewpoint: Survey research - two types of knowledge]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90292 Patten Smith 1 Nov 2009 <![CDATA[How to improve brand tracking research: A frozen pizza case study]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90293 Keith Chrzan and Douglas Malcolm 1 Nov 2009 <![CDATA[Election forecasting: Development of the Constant Sum Scale to be used in telephone surveys]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90294 Mathew Packaral, Phil Harris and Chris Rudd 1 Nov 2009 <![CDATA[The bi cultural value system: Undertaking research amongst ethnic audiences]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90295 Yasmin Kaur Sekhon and Isabelle Szmigin 1 Nov 2009 <![CDATA[On the retail service quality expectations of Chinese shoppers]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90296 Juan Gloria Meng, John H. Summey, Neil C. Herndon and Kenneth K Kwong 1 Nov 2009 <![CDATA[Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90297 Leif E. Hem and Nina M. Iversen 1 Nov 2009 <![CDATA[A framework for designing new products and services]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90298 Rub&#233;n Huertas Garc&#237;a and Carolina Consolaci&#243;n Segura 1 Nov 2009 <![CDATA[Book review: Dan Ariely - Predictably Irrational]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90299 Agnes Nairn 1 Nov 2009 <![CDATA[Book review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=90300 Alan Wilson 1 Nov 2009