International Journal of Market Research http://www.ijmr.com/ The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research. Warc Ltd 2009 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89957 Peter Mouncey 1 Sep 2009 <![CDATA[Viewpoint - Manipulator or messenger?]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89958 Nick Tanner 1 Sep 2009 <![CDATA[Taking up an event: brand image transfer during the FIFA World Cup]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89959 Peter Neijens, Edith Smit and Marjolein Moorman 1 Sep 2009 <![CDATA[Essence: the structure and dynamics of the brand]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89960 Chris Barnham 1 Sep 2009 <![CDATA[Using mobile phones for survey research: a comparison with fixed phones]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89961 Paula Vicente, Elizabeth Reis and Maria Santos 1 Sep 2009 <![CDATA[Digital versus traditional newspapers: influences on perceived substitutability]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89962 Carlos Flavi&#225;n and Raquel Gurrea 1 Sep 2009 <![CDATA[Relationship strength in service industries: a measurement model]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89963 Guicheng Shi, Yi-zheng Shi, Allan K. K. Chan and Yonggui Wang 1 Sep 2009 <![CDATA[Effects of incentives and the Big Five personality dimensions on internet panellists' ratings]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89964 Andrea J. Larson and Daniel A. Sachau 1 Sep 2009 <![CDATA[Book review: The Drunkard's Walk - How Randomness Rules Our Lives]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89965 Peter Mouncey 1 Sep 2009 <![CDATA[Book review: Consumer Kids - How Big Business is Grooming Our Children for Profit]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=89966 Kathy Hamilton 1 Sep 2009