International Journal of Market Research http://www.ijmr.com/ The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research. World Advertising Research Center Ltd 2008 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88627 Peter Mouncey 1 Nov 2008 <![CDATA[Viewpoint - MR confidential: anonymity in market research]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88628 John Griffiths 1 Nov 2008 <![CDATA[Forum - Creating customer insight]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88629 David Cowan 1 Nov 2008 <![CDATA[Consumer savvy and intergenerational effects]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88630 Clive Nancarrow, Julie Tinson and Ian Brace 1 Nov 2008 <![CDATA[Collective forms of resistance: the transformative power of moderate communities]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88631 Daniele Dalli and Matteo Corciolani 1 Nov 2008 <![CDATA[Turning the amplification up to 11]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88632 Geoff Wicken and Richard Asquith 1 Nov 2008 <![CDATA[Decisions, decisions, decisions: multiple pathways to choice]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88633 Wei Shao, Ashley Lye and Sharyn Rundle-Thiele 1 Nov 2008 <![CDATA[Brand trust as a second-order factor: an alternative measurement model]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88634 Fuan Li, Nan Zhou, Rajiv Kashyap and Zhilian Yang 1 Nov 2008 <![CDATA[Book review - Doing Anthropology In Consumer Research]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88635 Simon Haslam 1 Nov 2008 <![CDATA[Book review - Get To The Top On Google]]> http://www.IJMR.com/articles/TOC.asp?ArticleID=88636 Jim Hamill and Alan Stevenson 1 Nov 2008