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<title>International Journal of Market Research</title>
<link>http://www.ijmr.com/</link>
<description>The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research.</description>
<copyright>Warc Ltd 2010</copyright>
<lastBuildDate>Mon, 10 September 2007 12:50:00 GMT</lastBuildDate>
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<editor>Editor@warc.com</editor>
<webmaster>webmaster@warc.com</webmaster>
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<title><![CDATA[IJMR Research Methods Forum: 'Start listening, stop asking']]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91203</link>
<author>Peter Mouncey</author>
<description><![CDATA[In his editorial, Peter Mouncey summarises the key messages from the Research Methods Forum, held at the Royal Society in London. He also introduces the topics covered for IJMR issue 52,1 2010.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Learn to love procurement]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91204</link>
<author>Louise Cretton</author>
<description><![CDATA[In her editorial, Louise Cretton argues in favour of procurement in the area of market research, which at present is in its infancy. Procurement professionals are focused on two main targets: managing cost/value to the business and establishing an appropriate roster of agencies to meet business information needs. Cretton expects that procurement will only grow in influence and encourages agencies to learn to be more effective in commercial engagement.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Perspectives on data mining]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91205</link>
<author>Niall M. Adams</author>
<description><![CDATA[As a data analysis technology, data mining has matured to the extent that there are now a number of sophisticated commercial software packages available. The purpose of this article is to explore what data mining has become, its relationship to statistics and its relevance in market research.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Do Institutions really influence political participation? Contextual influences on turnout and participation in the world's democracies]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91206</link>
<author>Paul Whiteley, Marianne Stewart, David Sanders and Harold Clarke</author>
<description><![CDATA[This paper examines the influence of institutions and other contextual variables in a set of individual-level models of political participation, using a multi-level modelling strategy. It uses data from Citizenship Survey of the International Social Survey Programme conducted in 2004, to model relationships in many of the world's democracies. It examines the effects of variables that have been shown to be important in aggregate-level models of turnout, such as the effective number of parties, the distortions in representation associated with the electoral system, and the size of districts. It compares the institutional measures with other contextual variables that arise from rival models of individual-level political participation. The institutional variables have a modest impact on individual level turnout, but their impact is much less important in relation to other types of participation. For the latter, non-institutional contextual variables arising from models of political participation appear to be more important.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Consumer-based brand equity conceptualisation and measurement: a literature review]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91207</link>
<author>George Christodoulides and Leslie de Chernatony</author>
<description><![CDATA[Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick's 1996 paper. To address this gap, this paper brings together the scattered literature on consumerbased brand equity's conceptualisation and measurement. Measures of consumerbased brand equity are classified as either direct or indirect. Indirect measures assess consumer-based brand equity through its demonstrable dimensions and are superior from a diagnostic level. The paper concludes with directions for future research and managerial pointers for setting up a brand equity measurement system.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[The importance of social motives for watching and interacting with digital television]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91208</link>
<author>Steven Bellman, Anika Schweda and Duane Varan</author>
<description><![CDATA[Contrary to a key assumption of the TV industry, interaction with digital interactive TV iTV programmes and ads is driven as much by social motivations as it is by information seeking. This insight was revealed by a survey of a representative sample of 867 digital TV households in the UK, which has one of the largest and most experienced digital iTV audiences in the world. This new survey used a comprehensive but efficient set of motivation items, so that no important motivations were left out, which may explain why social motivations emerged as important in this study, whereas they have not been in studies of traditional TV watching. Suggestions are made for how marketers and programme producers can make iTV content that appeals to viewers who are motivated by social needs.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Whose design is it anyway? Priming designer and shifting preferences]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91209</link>
<author>Gorm Gabrielsen, Tore Kristensen and Judith Lynne Zaichkowsky</author>
<description><![CDATA[A series of studies is presented which investigates preference among similar but different designs within a product category. The variables of price, brand name and &#8216;priming designer' are shown to shift preferences. Without brand names, consumers prefer a well-designed object. When supplied with information about brand names and designer, they may shift their preferences to designs they believe are &#8216;designer' brands, even when the actual design is not.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91210</link>
<author>Frederic Marimon, Richard Vidgen, Stuart Barnes and Eduard Crist&amp;#243;bal</author>
<description><![CDATA[The purpose of this paper is twofold: first, to assess the applicability of the four dimensions of online service quality, as proposed in the E-S-QUAL scale, to the setting of an online supermarket; and, second, to propose and test a model that links these e-quality dimensions with loyalty and purchasing behaviour in the setting of an online supermarket. An online questionnaire was used to survey 131 customers of an online Spanish supermarket using the E-S-QUAL scale. The data were analysed by exploratory factor analysis to test the applicability of the E-S-QUAL scale to the setting of an online supermarket and generate an extended model including constructs for &#8216;perceived value', &#8216;loyalty' and &#8216;actual purchases'. The model was then checked by structural equation modelling SEM. The four dimensions proposed by the E-S-QUAL scale were confirmed in the setting of an online Spanish supermarket. The influence of these various quality dimensions on perceived value, loyalty and actual purchases are delineated here. The study reassures online vendors that E-S-QUAL is an appropriate instrument by which to measure online service quality. The study also provides empirical evidence that high levels of e-service quality have a positive influence on purchasing behaviour. The study is the first to provide definitive empirical evidence of the commonly presumed linkage between the quality dimensions proposed in the E-S-QUAL scale and the constructs of loyalty and actual &#8211; not self-reported &#8211; purchase behaviour.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[IJMR Research Methods Forum: 'Start listening, stop asking': Co-creating the future - Get real: from the viewing facility to the real world]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91211</link>
<author>Roy Langmaid</author>
<description><![CDATA[These notes describe the nature of listening and some assumptions that lead us to hear what we want to hear rather than the intentions of the speaker. They go on to focus on the idea of co-creation and stress the importance of the creative component in that term. It is this element that transforms co-creation into something unique, original and compelling. The notes conclude with a summary of some basic principles in designing and facilitating co-creation.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Grown Up Digital: How the Net Generation is Changing Your World - Don Tapscott]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91212</link>
<author>Alan Wilson</author>
<description><![CDATA[Alan Wilson reviews the book by Don Tapscott, author and co-author of Wikinomics, Paradigm Shift and the Digital Economy.]]></description>
<pubDate>1 Jan 2010</pubDate>
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<title><![CDATA[Wonder Woman: Marketing Secrets for the Trillion-Dollar Company  - Iain Ellwood with Sheila Shekar]]></title>
<link>http://www.IJMR.com/articles/TOC.asp?ArticleID=91213</link>
<author>Eleanor Shaw</author>
<description><![CDATA[Eleanor Shaw reviews the book by Iain Ellwood with Sheila Shakar on the influence of women as consumers.]]></description>
<pubDate>1 Jan 2010</pubDate>
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