International Journal of Advertising http://www.internationaljournalofadvertising.com/ The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. Warc Ltd 2009 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial: On the need for advertising and public policy research]]> http://www.warc.com/articles/IJA.asp?ID=90035 Charles R. Taylor 1 Sep 2009 <![CDATA[Tailor-made single-item measures of doubly concrete constructs]]> http://www.warc.com/articles/IJA.asp?ID=90036 Lars Bergkvist and John Rossiter 1 Sep 2009 <![CDATA[The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements]]> http://www.warc.com/articles/IJA.asp?ID=90037 Lou Ying, Tor Korneliussen and Kjell Gr&#248;nhaug 1 Sep 2009 <![CDATA[Agency practitioners' meta-theories of advertising]]> http://www.warc.com/articles/IJA.asp?ID=90038 Gergely Nyilasy and Leonard N. Reid 1 Sep 2009 <![CDATA[What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy]]> http://www.warc.com/articles/IJA.asp?ID=90039 Bas van den Putte 1 Sep 2009 <![CDATA[Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007]]> http://www.warc.com/articles/IJA.asp?ID=90040 Michael Polonsky and Les Carlson 1 Sep 2009 <![CDATA[Green advertising revisted: Conditioning virtual nature experiences]]> http://www.warc.com/articles/IJA.asp?ID=90041 Patrick Hartmann and Vanessa Apaolaza-Ib&#225;&#241;ez 1 Sep 2009 <![CDATA[Comments: A four-year retrospective]]> http://www.warc.com/articles/IJA.asp?ID=90042 John B. Ford 1 Sep 2009 <![CDATA[Book Review: Kenneth Roman - The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising]]> http://www.warc.com/articles/IJA.asp?ID=90043 J. David Slocum 1 Sep 2009 <![CDATA[Book Review: Dan Ariely - Predictably Irrational: The Hidden Forces That Shape Our Decisions]]> http://www.warc.com/articles/IJA.asp?ID=90044 Rory Sutherland 1 Sep 2009 <![CDATA[Ex Libris]]> http://www.warc.com/articles/IJA.asp?ID=90045 Scott Goodson 1 Sep 2009