International Journal of Advertising http://www.internationaljournalofadvertising.com/ The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. World Advertising Research Center Ltd 2008 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[Editorial]]> http://www.warc.com/articles/IJA.asp?ID=88402 Douglas West 1 Sep 2008 <![CDATA[Brand placement in novels: a test of the generation effect]]> http://www.warc.com/articles/IJA.asp?ID=88403 Ian Brennan 1 Sep 2008 <![CDATA[An inside-out approach to integrated marketing communication: an international analysis]]> http://www.warc.com/articles/IJA.asp?ID=88404 Gayle Kerr, Don Schultz, Charles H Patti and Ilchul Kim 1 Sep 2008 <![CDATA[Music-brand congruency in highand low-cognition radio advertising]]> http://www.warc.com/articles/IJA.asp?ID=88405 Anne M. Lavack, Mrugank V. Thakor and Ingrid Bottausci 1 Sep 2008 <![CDATA[An integrated model of advertising clutter in offline and online media]]> http://www.warc.com/articles/IJA.asp?ID=88406 Louisa Ha and Kim McCann 1 Sep 2008 <![CDATA[Client following revisited: a study of transnational advertising agencies in China]]> http://www.warc.com/articles/IJA.asp?ID=88407 Fanny S.L. Cheung, Hafiz Mirza and Wing-fai Leung 1 Sep 2008 <![CDATA[Visual and verbal rhetoric in advertising: the case of ‘resonance']]> http://www.warc.com/articles/IJA.asp?ID=88408 Vlasis Stathakopoulos, Ioannis G. Theodorakis and Eleni Mastoridou 1 Sep 2008 <![CDATA[Comments - The quant–qual debate: where are we in advertising?]]> http://www.warc.com/articles/IJA.asp?ID=88409 Arthur J. Kover, Les Carlson and John Ford 1 Sep 2008 <![CDATA[Book review - Advertising Works 16]]> http://www.warc.com/articles/IJA.asp?ID=88410 Dominic Twose 1 Sep 2008 <![CDATA[Book review - Powers of Persuasion: The Inside Story of British Advertising]]> http://www.warc.com/articles/IJA.asp?ID=88411 Tim Ambler 1 Sep 2008 <![CDATA[Book review - Always On: Advertising, Marketing and Media in an Era of Consumer Control]]> http://www.warc.com/articles/IJA.asp?ID=88412 Stephanie O'Donohoe 1 Sep 2008 <![CDATA[Ex Libris]]> http://www.warc.com/articles/IJA.asp?ID=88413 Wendy Gordon 1 Sep 2008 <![CDATA[Global economy and adspend prospects]]> http://www.warc.com/articles/IJA.asp?ID=88414 Colin Macleod 1 Sep 2008