International Journal of Advertising http://www.internationaljournalofadvertising.com/ The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. World Advertising Research Center Ltd 2009 Mon, 10 September 2007 12:50:00 GMT World Advertising Research Center Editor@warc.com webmaster@warc.com 5 <![CDATA[The six principles of digital advertising]]> http://www.warc.com/articles/IJA.asp?ID=89603 Charles R. Taylor 1 Jun 2009 <![CDATA[The effect of product placement in computer games on brand attitude and recall]]> http://www.warc.com/articles/IJA.asp?ID=89604 Thomas Mackay, Michael Ewing, Fiona Newton and Lydia Windisch 1 Jun 2009 <![CDATA[Social influence model and electronic word-of-mouth: PC versus mobile internet]]> http://www.warc.com/articles/IJA.asp?ID=89605 Shintaro Okazaki 1 Jun 2009 <![CDATA[Electronic word of mouth eWOM - how eWOM platforms influence consumer product judgement]]> http://www.warc.com/articles/IJA.asp?ID=89606 Mira Lee amp;amp; Seounmi Youn 1 Jun 2009 <![CDATA[Consumer attitudes and interactive digital advertising]]> http://www.warc.com/articles/IJA.asp?ID=89607 Julian Ming-Sung Cheng, Charles Blankson, Edward Shih-Tse Wang amp;amp; Lily Shui-Lien Chen 1 Jun 2009 <![CDATA[The current practices in food advertising - the usage and effectiveness of different advertising claims]]> http://www.warc.com/articles/IJA.asp?ID=89608 Kihan Kim, Yunjae Cheong amp;amp; Lu Zheng 1 Jun 2009 <![CDATA[Do stronger links with practice make perfect? A survey of advertising scholars]]> http://www.warc.com/articles/IJA.asp?ID=89609 Federico de Gregorio amp;amp; I-Huei Cheng 1 Jun 2009 <![CDATA[Media generations - media allocation in a consumer-controlled marketplace]]> http://www.warc.com/articles/IJA.asp?ID=89610 Matthew Heath 1 Jun 2009 <![CDATA[Advertising works 17 - the prize-winning campaigns from the IPA effectiveness awards 2008]]> http://www.warc.com/articles/IJA.asp?ID=89611 Patrick Collister 1 Jun 2009 <![CDATA[Ex Libris]]> http://www.warc.com/articles/IJA.asp?ID=89612 Nick Andrews 1 Jun 2009