International Journal of Advertising http://www.internationaljournalofadvertising.com/ The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. Warc Ltd 2010 Mon, 10 September 2007 12:50:00 GMT Warc Editor@warc.com webmaster@warc.com 5 <![CDATA[Product placement: a hot topic gets hotter]]> http://www.warc.com/articles/IJA.asp?ID=90585 Charles R. Taylor 1 Dec 2009 <![CDATA[Today's practice of brand placement and the industry behind&#160;it]]> http://www.warc.com/articles/IJA.asp?ID=90586 Edith Smit, Eva van Reijmersdal and Peter Neijens 1 Dec 2009 <![CDATA[Product placement in entertainment media: proposing business process models]]> http://www.warc.com/articles/IJA.asp?ID=90587 Susan Chang, Jay Newell and Charles T. Salmon 1 Dec 2009 <![CDATA[Memory and perception of brand&#160;mentions and placement of&#160;brands in songs]]> http://www.warc.com/articles/IJA.asp?ID=90588 Eric Delattre and Ana Colovic 1 Dec 2009 <![CDATA[Exploring attractive messages in group package tour newspaper advertisements]]> http://www.warc.com/articles/IJA.asp?ID=90589 Kuo-Ching Wang, Po-Chen Jao, Yu-Shan Lin and Ying-zhi Guo 1 Dec 2009 <![CDATA[The role of confidence in attitude-intention and beliefs-attitude relationships]]> http://www.warc.com/articles/IJA.asp?ID=90590 Lars Bergkvist 1 Dec 2009 <![CDATA[Outcomes of advertiser-agency relationships: the form and role of cooperation]]> http://www.warc.com/articles/IJA.asp?ID=90591 Dale F. Duhan and K&#229;re Sandvik 1 Dec 2009 <![CDATA[Ex Libris - The long shadow of Descartes, and the wisdom of Christopher Robin]]> http://www.warc.com/articles/IJA.asp?ID=90592 Kay Scorah 1 Dec 2009 <![CDATA[What would Google do? - Jeff Jarvis]]> http://www.warc.com/articles/IJA.asp?ID=90593 Nicki Lynas 1 Dec 2009