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<description>Summaries and links to the full text of the latest WARC News from around the world.</description>
<copyright>2008 Copyright and database rights owned by WARC.</copyright>
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<title><![CDATA[Icahn Aims for Boardroom Putsch at Yahoo]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23429</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: After several days of hostile growling, billionaire corporate raider Carl Icahn pictured finally leapt for Yahoo's jugular on Thursday, filing a proxy slate to remove every member of the latter's ten-strong board of directors.  He also fired off a letter to Yahoo chairman...]]></description>
<pubDate>Fri, 16 May 2008 00:00:00 GMT</pubDate>
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<title><![CDATA[Turner Tailors TV Ads to Program Content]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23422</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: In a neat example of innovative thinking, Time Warner's Turner Entertainment on Wednesday launched TV in Context &#8211; a new system that pairs commercials with relevant moments in the shows they bisect. Presenting the broadcaster's upfront plans, evp/general manager for advertising sales and marketing...]]></description>
<pubDate>Fri, 16 May 2008 00:00:00 GMT</pubDate>
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<title><![CDATA[Fraud Police Could Probe ITV After Phone-in Scandals]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23423</link>
<author>World Advertising Research Center</author>
<description><![CDATA[LONDON: The UK's biggest commercial broadcaster, ITV, could face an investigation by the Serious Fraud Office over the phone-in scandals which resulted in a  pound;5.7 million$11m;  euro;7.1m <a href="/ArticleCenter/Default.asp?CType=N amp;NID=WORDSEARCH23394 amp;Tab=A " temp_href="/ArticleCenter/Default.asp?CType=N amp;NID=WORDSEARCH23394 amp;Tab=A ">fine</a> from media regulator Ofcom.The latter's ceo, Ed Richards, told the government's Culture Media and...]]></description>
<pubDate>Fri, 16 May 2008 01:15:00 GMT</pubDate>
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<title><![CDATA[Nielsen Refutes TNS-GfK Intervention Intention]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23425</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: Quelling speculation that The Nielsen Company might intervene in the TNS-GfK-WPP love triangle, the former's ceo David Calhoun said the respective strengths of the two rival research groups &#8211; consumer panels and customised research &#8211; are not in the "sweet spot" of his strategy....]]></description>
<pubDate>Fri, 16 May 2008 00:00:00 GMT</pubDate>
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<title><![CDATA[Al Jazeera English Appoints New MD]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23424</link>
<author>World Advertising Research Center</author>
<description><![CDATA[LONDON: The English language service of Qatar-based Arabic news network Al Jazeera has appointed veteran Canuck broadcaster Tony Burman pictured as its new managing director. He replaces Nigel Parsons, who has been promoted to the role of MD of business acquisition and development. Burman was previously...]]></description>
<pubDate>Fri, 16 May 2008 02:25:00 GMT</pubDate>
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<title><![CDATA[Dell, WPP Name Dedicated Agency Synarchy Worldwide - Or Do They?]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23427</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: Despite an overdose of coyness by the concerned parties, word around adland's parish pump is that the new agency solely dedicated to handling Dell Computer's global marketing business will be christened Synarchy Worldwide. Synarchy is defined by the New Oxford English Dictionary as "joint...]]></description>
<pubDate>Fri, 16 May 2008 00:00:00 GMT</pubDate>
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<title><![CDATA[CBS Cozies-up to Interactive Drama Creators]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23426</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: US television network CBS and online interactive program producer EQAL have announced a partnership to create and produce multi-platform TV, online and mobile entertainment. The collaboration between EQAL - which created the web's hugely successful interactive drama series lonelygirl15 and KateModern - and CBS...]]></description>
<pubDate>Fri, 16 May 2008 03:35:00 GMT</pubDate>
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<title><![CDATA[Internet Addresses Will Be Exhausted by 2011, Warns OECD]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=23428</link>
<author>World Advertising Research Center</author>
<description><![CDATA[PARIS: The Organisation for Economic Cooperation and Development warned on Thursday that the finite supply of internet addresses is fast depleting and will run-out within three years if present trends continue. As of this month, nearly 85% of available internet addresses are in use, and the...]]></description>
<pubDate>Fri, 16 May 2008 00:00:00 GMT</pubDate>
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