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<description>Summaries and links to the full text of the latest Warc News from around the world.</description>
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<title><![CDATA["Augmented reality" attracts big advertisers]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25974</link>
<author>Warc</author>
<description><![CDATA[NEW YORK: Coca-Cola, McDonald's and LG have joined a growing number of major advertisers that are using "augmented reality" in an effort to engage consumers with their marketing efforts. The technology behind augmented reality effectively allows people to view print, online and other similar content in...]]></description>
<pubDate>Mon, 23 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[US, Australia spend most on ads per person]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25978</link>
<author>Warc</author>
<description><![CDATA[LONDON/WASHINGTON: The US is the biggest market in the world in terms of advertising spend per capita, followed by Australia and Austria rather than nations with higher overall expenditure like Japan and China, Warc's <a href="http://www.warc.com/LandingPages/Data/Adspend/AdspendByCountry.asp" target="_blank">World Ad Trends</a> shows.According to <a href="http://www.warc.com/LandingPages/Data/Adspend/AdspendByCountry.asp" target="_blank">World Ad Trends</a>,...]]></description>
<pubDate>Mon, 23 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Reliance tops Indian brand rankings]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25975</link>
<author>Warc</author>
<description><![CDATA[NEW DELHI: Reliance Industries, the energy-to-retail group, is India's most valuable brand, according to a study produced by Brand Finance, the consultancy, for the Economic Times, the daily news title.The London-based firm's figures suggest that some 19 brands originating from India boast a value of at...]]></description>
<pubDate>Mon, 23 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Facebook builds buzz for brands]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25976</link>
<author>Warc</author>
<description><![CDATA[PALO ALTO, California: Members of Facebook, the social network, have more conversations about brands than the typical US consumer, be it on the web or offline, a new study has found. An increasing number of advertisers are attempting to utilise social media in an effort to...]]></description>
<pubDate>Mon, 23 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Mixed picture for online in Asia Pacific]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25977</link>
<author>Warc</author>
<description><![CDATA[SYDNEY: Online advertising will continue to enjoy impressive growth in Asia Pacific in the next few years, but individual countries in the region are displaying considerable diversity in this area, research from the Rubicon Project shows.PricewaterhouseCoopers has predicted that internet advertising expenditure in APAC will climb...]]></description>
<pubDate>Mon, 23 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Ford, Starbucks gain from digital media]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25969</link>
<author>Warc</author>
<description><![CDATA[NEW YORK: Major advertisers such as Ford, Starbucks and JCPenney have all benefited from placing a heightened emphasis on digital media, a strategy which has enabled them both to engage with consumers and build their brands on the web.In April, Ford, the automaker, asked 100 influential...]]></description>
<pubDate>Fri, 20 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Brands must do more to meet consumer needs]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25972</link>
<author>Warc</author>
<description><![CDATA[LONDON: Brands must truly place consumers at the heart of their operations if they are to succeed in the long-term, rather than only making token efforts to do so, as is often the case at present, the audience at the Marketing Society's 50th Anniversary Conference heard...]]></description>
<pubDate>Fri, 20 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Advertisers continue to spend in China]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25973</link>
<author>Warc</author>
<description><![CDATA[BEIJING: China Central Television, the state-operated Chinese broadcaster, posted a record 10.96 billion yuan $1.6bn; &euro;1.1bn; &pound;965m in sales during its latest advertising upfront, as marketers attempted to boost their media presence in the country.According to CCTV's figures, 1,000 organisations attended its auction earlier this week,...]]></description>
<pubDate>Fri, 20 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Danone sees "profound" change in consumers]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25970</link>
<author>Warc</author>
<description><![CDATA[PARIS: Consumer behaviour is going through a "profound transitional phase" that will have major implications for brands both during and after the downturn, according to Emmanuel Faber, co-chief operating officer of Danone, the food group.At a recent event for analysts and investors, the company stated that...]]></description>
<pubDate>Fri, 20 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Colgate Palmolive targets emerging markets]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25971</link>
<author>Warc</author>
<description><![CDATA[NEW YORK: Colgate Palmolive, the household goods giant, is heightening its focus on several key emerging markets, which it expects to be among the main drivers of growth over the course of next year.The company has predicted that its global volume sales will post an uptick...]]></description>
<pubDate>Fri, 20 Nov 2009 00:00:00 GMT</pubDate>
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