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<copyright>2009 Copyright and database rights owned by WARC.</copyright>
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<title><![CDATA[P amp;G, Starbucks, look to quality and value]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25352</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: Major companies like <a href="http://www.warc.com/Search/Browse/Marketing_Intelligence/Advertisers/O_-_P/Procter_%26_Gamble/" target="_blank">Procter  amp; Gamble</a> and <a href="http://www.warc.com/Search/Browse/Marketing_Intelligence/Advertisers/S_-_T/Starbucks/" target="_blank">Starbucks</a>, and supermarket chains such as <a href="http://www.warc.com/Search/Browse/Marketing_Intelligence/Advertisers/K_-_L/Kroger/" target="_blank">Kroger</a> and Supervalu, are all seeking to adapt their approach to "value" in the US as they and try to tap in to changing consumer...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[P amp;G takes Chinese media negotiations in-house]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25354</link>
<author>World Advertising Research Center</author>
<description><![CDATA[GUANGZHOU: Procter  amp; Gamble, the world's largest consumer goods company, is shaking up its Chinese media buying function by moving responsibility for all price negotiations in-house by September.P amp;G will go direct to media owners to agree pricing, before passing actual buying duties on to Starcom Guangzhou,...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Asian consumer spending holding up]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25353</link>
<author>World Advertising Research Center</author>
<description><![CDATA[SINGAPORE: Discretionary consumer spending across Asia-Pacific over the next six months is expected to match levels set during the first half of the year, according to a new survey across the region by MasterCard. The financial brand's Consumer Purchasing Priorities survey identified dining and entertainment as...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[New rules to govern targeted ads in US]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25355</link>
<author>World Advertising Research Center</author>
<description><![CDATA[NEW YORK: Online behavioural advertising will soon be subject to a new set of self-regulatory guidelines in the US, after the Association of National Advertisers, Direct Marketing Association, 4A's and Interactive Advertising Bureau released a joint report outlining the "principles" that should govern such schemes.The Self-Regulatory...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[On the other hand: online advertising]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25357</link>
<author>World Advertising Research Center</author>
<description><![CDATA[LONDON/WASHINGTON: Online advertising has now been accorded a "walk on water" status by much of the advertising industry, but the effectiveness of the medium and the return on investment it provides have yet to be proved, according to WARC Online's regular columnist, <a href="http://www.warc.com/LandingPages/FeaturedContent/Tummler/Default.asp" target="_blank">Tummler</a>.Many marketers...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Facebook tries to take on Twitter]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25356</link>
<author>World Advertising Research Center</author>
<description><![CDATA[PALO ALTO, California: Facebook is hoping many of to its 200 million members will "reset" their privacy preferences, and thus make more of the material hosted on the social network accessible to all web users, a move seen as an attempt to mimic Twitter, the rapidly-growing...]]></description>
<pubDate>Fri, 3 Jul 2009 00:00:00 GMT</pubDate>
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