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<title><![CDATA[Creative work: iPhone apps]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25425</link>
<author>Warc</author>
<description><![CDATA[Major brands from <a href="http://www.warc.com/Search/Browse/Marketing_Intelligence/Advertisers/C_-_D/Coca_Cola_Company/" target="_blank">Coca-Cola</a> to Chanel have embraced iPhone apps as a means of connecting with consumers. Here, WARC looks at some of the most interesting creatve examples launched across a range of different categories.1 Coca-ColaCoca-Cola's "Spin the Coke" app aimed to modernise the...]]></description>
<pubDate>Thu, 12 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Further reading: mobile marketing]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25424</link>
<author>Warc</author>
<description><![CDATA[The evolution of the mobile phone into a major advertising platform has been one of the most highly-anticipated developments in the industry over the last few years, and there is a growing amount of evidence suggesting this process is beginning to gather pace.Khurram Hamid, Procter &amp;...]]></description>
<pubDate>Thu, 12 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Asda ditches Fallon for Saatchi]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25920</link>
<author>Warc</author>
<description><![CDATA[LONDON: Asda, the UK's second largest grocery retailer, has switched its &pound;75 million &euro;83m; &pound;124m advertising account from Fallon to its larger SSF sister company, Saatchi &amp; Saatchi. While Fallon will continue to handle the rather more modest &pound;3.5m George business - Asda's clothing brand -...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Fox goes local in Asia]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25919</link>
<author>Warc</author>
<description><![CDATA[HONG KONG: Local competition for Asian viewers is prompting a 'localisation' drive at the News Corporation-owned Fox International, it has been reported.Viewer demand and the proliferation of domestic suppliers must inevitably lead to more targeted programmes in local languages, according to Ward Platt, regional president at...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Call of Duty takes aim in US stores]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25918</link>
<author>Warc</author>
<description><![CDATA[SANTA MONICA: The company behind the videogame Call of Duty: Modern Warfare 2 - set for release tomorrow - is anticipating record sales for the most-hyped game of the year.Activision Blizzard, which has been advertising its first-person shooter game since March, says that with both Wal-Mart...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Coronation Street's online drama]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25917</link>
<author>Warc</author>
<description><![CDATA[LONDON: Three exclusive 'webisodes' of top-ranking soap Coronation Street will be aired online tonight in a tie-in with one of the show's most dramatic storylines ever.ITV, which last week celebrated an upturn in ad revenue, believes that its three-minute online videos are an innovative way of...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Google rakes in free music returns]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25916</link>
<author>Warc</author>
<description><![CDATA[BEIJING: Google's free online music service; available exclusively in China, is now providing up to five million tracks each day and has signed up a clutch of big international advertisers including Nokia, Apple and Volkswagen.Gary Chen, chief executive of Chinese-owned Orca Digital; which hooked up with...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Vaseline Men strays below the neck]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25915</link>
<author>Warc</author>
<description><![CDATA[NEW YORK: American men are to be encouraged to cross the 'below-the-neck' moisturiser barrier with a new TV campaign for the Unilever brand Vaseline Men; introduced to the country last year.While mens' toiletries sales have surged in the past decade - from $3.8 billion &euro;2.5bn; &pound;2.2bn...]]></description>
<pubDate>Mon, 9 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[Ad spend heads upwards at ITV]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25913</link>
<author>Warc</author>
<description><![CDATA[LONDON: ITV has reported a resurgence in advertising spending, led by food retailers, cosmetics brands and telecoms. The results mark the best rate of ad growth at the firm since 2007.ITV now believes that total revenue will be up by four per cent in December; the...]]></description>
<pubDate>Fri, 6 Nov 2009 00:00:00 GMT</pubDate>
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<title><![CDATA[News Corp and WPP strike deal]]></title>
<link>http://www.warc.com/news/topnews.asp?ID=25914</link>
<author>Warc</author>
<description><![CDATA[NEW YORK: News Corporation's Fox Audience Network FAN and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's...]]></description>
<pubDate>Fri, 6 Nov 2009 00:00:00 GMT</pubDate>
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