Warc History

Warc has been providing ideas and evidence to the marketing community for 25 years.

Originally known as NTC Publications, the company began as a publisher of marketing trends and forecasts. An early partner was the Advertising Association, and we continue to publish the official UK advertising expenditure statistics on its behalf. We have since expanded to produce international forecasts for all major economies.

In 1998 warc.com was launched, and the site grew rapidly to become the most comprehensive marketing information service in the world. As well as hosting the largest collection of advertising information on the web, warc.com now provides ideas, insight and research on all aspects of marketing, media and communications to clients in over 100 countries.

Soon after launching warc.com, we opened offices in North America and Australia. New partnerships in these countries and around the world followed. Today, material on our site is drawn from over 50 global sources, including the ARF, Effie Worldwide and the Advertising Federation of Australia.

Previously known as the World Advertising Research Center, we rebranded as Warc in September 2009. At the same time, we added new content and functionality to the website.

The service is continually expanding and developing, with warc.com relaunched in September 2010.

Warc is headquartered in London and remains privately owned.