The judging panel for the Warc Prize for Asian Strategy includes eight senior clients and five global strategy experts under the chairmanship of Miles Young, worldwide Chief Executive of Ogilvy & Mather.
Prize Chairman P. Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide
Miles Young assumed the position of CEO of Ogilvy & Mather worldwide in January 2009 and is based in New York. His career in advertising has spanned Lintas, Allen Brady & Marsh and Ogilvy & Mather, which he joined in 1983. In September 1995, he moved to Hong Kong as Chairman of Ogilvy & Mather Asia Pacific. During his time in Asia, Ogilvy & Mather grew significantly in size and market share, and was repeatedly acknowledged as ‘Agency of the Year’ by Media magazine.
Reynold D’Silva, Global Brand Director, Pond’s (Unilever)
Reynold is the Global Brand Director for Pond’s – Unilever’s leading face care brand. In a 15-year career, he has managed a fine dining restaurant, been a freelance web designer, sold soap and detergents in rural India and shampoos and lotions to supermarkets in urban India. From selling brands to developing them, he next managed brand development and innovation for Omo and Pears in Asia, before going on to manage global brand development for Pond’s across Asia, Africa, Europe and the Americas.
Gareth Kay, Director of Brand Strategy, Goodby Silverstein & Partners
Gareth joined GSP in 2009 and was recently promoted to lead the brand strategy group and co-run the overall strategy group with Josh Spanier, the head of communication strategy. Gareth moved to the U.S. in 2003 to establish the planning discipline at Modernista! and was recently recognized by his peers as the most respected planning director in the US. He began his career in the U.K. helping to develop award-winning communications for Waterstone’s, fcuk, the BBC, Reebok and Unilever.
Julie Lyle, Chief Marketing Officer, Prudential Corporation Asia
Julie oversees all marketing and brand related activities for Prudential’s Life Insurance, Asset Management and Consumer Finance businesses, spanning 13 markets across Asia. She is also a member of Prudential Corporation Asia’s Board of Directors. Julie joined Prudential in 2008, moving from Sun Capital Partners, a private equity firm, where between 2006 and 2008, she was Chief Merchandising and Marketing Officer. Prior to Sun Capital, Julie was a corporate officer for Wal-Mart Stores.
Sumeet Vohra, General Manager, Asia Marketing, Procter & Gamble
In July 2010 Sumeet moved to Singapore to take the lead marketing role for Procter & Gamble across Asia. He has been working at the FMCG giant since 1992, when he joined as a brand assistant for Vicks Vaporub in India. In his time at Procter & Gamble, Sumeet has worked on brands across the business including Ariel, Whisper and Pantene. He has been based in Mumbai and Manila as well as Singapore. Before taking the regional role, he was Marketing Director of Procter & Gamble in India.
Jean Lin , Isobar Asia-Pacific, CEO; Global Chief Strategy Officer, Isobar Global
Jean started her advertising career in 1987 with Ogilvy in Taiwan, before going to the US to attain her Masters of Integrated Marketing Communications at Northwestern University. In 1999, she founded digital agency wwwins Consulting in Taipei, expanding to Shanghai in 2002, Beijing in 2005, Hong Kong in 2007 and Guangzhou in 2008. wwwins became part of Isobar in July 2004. Jean has been honoured in the ‘Top 100 Most influential of China Online Advertising’ and Advertising Age's 30 ‘Women to Watch’.
Shawn Warren, Vice President Marketing, Asia-Pacific, Kraft
Shawn is Vice President Marketing for Kraft Foods Asia-Pacific. He joined Kraft Foods Canada in 1994, and subsequently held marketing leadership positions across North America, before moving to the Asia-Pacific role in 2005. Shawn is the Marketing functional leader across Kraft Foods’ business in Asia-Pacific with 60-plus brands in wholly-owned subsidiaries and joint venture relationships across 16 countries. He is a key member of Kraft Food’s Global Chocolate, Biscuit and Powdered Beverages Executive Teams.
Kevin Brown, Global Director of Engagement Planning, BBH
Kevin joined BBH as Group Media Manager in 1990, becoming Media Director and Board member in 1995. He was the founding partner of Motive (BBH’s media arm) and became Strategic Development Director of Starcom Motive. In 2000 he left Starcom Motive to form the new adagency, Soul. Soul was acquired by the Asian independent agency Nitro in 2005. Kevin rejoined BBH to launch a new discipline called Engagement Planning – putting channel thinking up-front in the development of brand ideas.
Mike Cooper, Worldwide CEO, PHD
Mike Cooper started working in advertising at Saatchi & Saatchi in London in 1984. He joined the media department and was transferred to the Hong Kong office as Media Director in 1989. By 1993 he was in charge of Saatchi & Saatchi across North Asia, and two years later he joined CNBC Asia in charge of sales, distribution and marketing. In 1997, he joined Omnicom as CEO for OMD Asia-Pacific. In 2005, he launched PHD across the Asia Pacific region, and in 2007, he became PHD’s worldwide CEO.
Brendan Inns Vice President – Brand Communications, Shangri-La Hotels and Resorts
Based at the corporate headquarters of Shangri-La Hotels and Resorts in Hong Kong, Brendan is the group’s Vice President – Brand Communications. He is responsible for driving brand identity globally, overseeing the brand communication strategy, standards and guidelines for all brands and product lines. Brendan joined Shangri-La in 2000 and prior to that, held various senior hotel marketing positions in Australia, Indonesia, Hong Kong, and China. He has been based in Asia for the past 16 years.
Mark Luce, Commercial Director, SABMiller Asia
Prior to joining SABMiller in 1997, Mark spent two years with BAT in a variety of Marketing Director roles based in Latin America, and nine years with Foster’s Brewing Group in the UK. At SABMiller he was extensively involved in the acquisition of Pilsner Urquell, and in 1999 he was appointed MD of Pilsner Urquell International. He then held senior marketing roles in Latin America. In September 2008, he was appointed to his current role, overseeing SABMiller Sales and Marketing operations in Asia.
James Best, Former Chief People & Strategy Officer, DDB Worldwide
James has been in and around the advertising industry for over 30 years. First he was a planner at the agency BMP and later a director of BMP plc and Chairman of BMP DDB throughout the 1990s. After that, he was a Regional President and Chief People & Strategy Officer of DDB Worldwide. In April 2011, he took up the role of Chair of CAP/BCAP, the advertising industry’s regulatory body which is responsible for the UK advertising codes and their enforcement.
Ian Stewart, Marketing Director Asia, Converse
Ian came to Asia 20 years ago from Sydney, and has spent the past two decades in the trenches of youth marketing around the region. Ian has worked for brands such as Coca-Cola, Ogilvy, MTV (twice), and his own youth agency Filter, which was sold in 2006. Ian is the Marketing Director for Converse in Asia, based in Shanghai.
Seck Wee Tan, Strategic Business Group Director, Digital Capture and Devices, Asia- Pacific Region; Vice-President, Consumer Digital Group, Eastman Kodak
Seck Wee Tan has over 30 years of experience in Asia-Pacific’s marketing industry, recently completing a decade of service with Eastman Kodak Company. Prior to Kodak, Seck Wee worked for companies including Singapore Telecoms, Mattel, Wella, Asia Pacific Breweries, and L’Oreal. He has been a Council Member of the Singapore Advertisers’ Association and lectured for the Marketing Institute of Singapore.