Media & Technology Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on media and technology trends below - or use the left menu to view reports on a different theme.

Dec 03, 2015   Consumers | Marketing

Toolkit 2016

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Apr 06, 2016

Wearable technology


UK trends in wearable technology

Jan 08, 2016

Internet of Things

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing

The major trends set to shape the global advertising landscape in 2016

Jan 04, 2016

10 tech trends for 2016

The rise of competing ecosystems and AI

Dec 02, 2015

Ad blocking


An overview and analysis of the growing phenomenon of consumer ad blocking

Nov 04, 2015

Artificial Intelligence

Machine learning and its implications for marketing

Oct 08, 2015

Seriously Social 2015

Consumers | Marketing

How social strategy can drive business results

Sep 30, 2015

Young women and health


Approaches to fitness and health among women under 30