Media & Technology Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on media and technology trends below - or use the left menu to view reports on a different theme.

Jul 14, 2016   Marketing | Industries

Innovation Casebook 2016

Insights from the Warc Prize for Innovation.
Visit the report landing page


Aug 12, 2016

Pokémon GO

Consumers | Marketing

The next wave of augmented reality

Jul 21, 2016


Consumers | Industries

Overview and analysis of the growing phenomenon of automated communications tools

May 12, 2016


Consumers | Industries

Introducing real-time 'conversational commerce'

May 12, 2016

Online shopping

Consumers | Marketing | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Connection Strategy Casebook

Consumers | Marketing

Best communications planning

Apr 06, 2016

Wearable technology


UK trends in wearable technology

Jan 08, 2016

Internet of Things

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing

The major trends set to shape the global advertising landscape in 2016