Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Apr 27, 2015   Media & Tech

The Innovation Casebook

The world's freshest communication ideas

Visit the landing page


Aug 13, 2015

Buy Buttons


Closing the loop between discovery & purchase by allowing people to immediately buy

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers


Examining changing global attitudes to the environment

Jun 19, 2015

21st century business


Six pillars that form the framework for business now

Apr 02, 2015

Dark social

Get a better understanding of difficult-to-track social sharing

Mar 25, 2015

Super personalisation


Increasing personalisation and changing concepts of privacy

Mar 04, 2015

Asia Strategy Report

Consumers | Geographies

How strategic ideas are growing brands in Asia

Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people