Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Apr 27, 2015   Media & Tech

The Innovation Casebook

The world's freshest communication ideas

Visit the landing page


Apr 02, 2015

Dark social

Get a better understanding of difficult-to-track social sharing

Mar 25, 2015

Super personalisation


Increasing personalisation and changing concepts of privacy

Mar 04, 2015

Asia Strategy Report

Consumers | Geographies

How strategic ideas are growing brands in Asia

Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people

Dec 12, 2014

Toolkit 2015

Consumers | Media & Tech

Warc's guide to six major
trends for the year ahead
View the report landing page

Oct 21, 2014

Social 2014

Media & Tech

How social strategy can drive business results

View the report landing page

Aug 19, 2014

Growth hacking

Media & Tech

Where marketing and
coding collide to deliver
scalable growth

Jun 20, 2014

Pivot to passive


The rise of technology is making consumers passive and marketers more powerful