Consumer Trends

This Trend Page covers brand positioning, first defined in a 1972 Ad Age article as "what you do to the mind of the prospect". The page includes short cuts to case studies, articles and videos. Click on the View All links to search within the lists of papers. The page is updated when new relevant content is added to Warc.. A in-depth review into the mind if the american consumer

May 10, 2016   Marketing | Media & Tech

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


May 12, 2016

Online shopping

Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Industries | Geographies

Trends from the global luxury goods industry

Apr 06, 2016

Wearable technology

Media & Tech

UK trends in wearable technology

Mar 31, 2016



Could crowdfunding change capitalism beyond recognition?

Jan 05, 2016

The Future 100

Marketing | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Dec 03, 2015

Toolkit 2016

Marketing | Media & Tech

Six major marketing trends for the year ahead
Visit the landing page

Dec 02, 2015

Ad blocking

Media & Tech

An overview and analysis of the growing phenomenon of consumer ad blocking

Nov 12, 2015

Work-life balance

How work-life balance changes are affecting consumer needs