Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Sep 15, 2014  

The hybrid consumer

Combining previously separate behaviours: sharing & owning, austerity & luxury

More:

Oct 06, 2014

Pet humanisation

As pets become a member of the family, owners spend more

Sep 05, 2014

The power
of flux

Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Media & Tech

Helping consumers navigate the technological world

Jun 20, 2014

Pivot to passive

Marketing

The rise of technology is making consumers passive and marketers more powerful

Jun 04, 2014

Sports participation

Marketing

The growth in sports participation and how brands can benefit

May 13, 2014

The sharing economy

Industries

Changing attitudes towards consumption

May 08, 2014

Global Later Lifers

Marketing

How the over 60s are coming into their own

May 03, 2014

10 Supermarket trends

Industries

The lasting impact of recession on consumer behaviour