Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Mar 04, 2015   Marketing | Geographies

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Mar 02, 2015

15 technology trends in 2015

Media & Tech

Social change & new business opportunities as tech advances

Jan 30, 2015

The UK in 2015


Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 10, 2015

Raging against the machine

People are questioning the ubiquity of technology

Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people

Dec 23, 2014

The shopper of the future


How young shoppers want the shopping experience to change

Dec 12, 2014

Toolkit 2015

Marketing | Media & Tech

Warc's guide to six major
trends for the year ahead
View the report landing page

Oct 31, 2014

The sugar backlash


The impact of anti-sugar sentiment on consumer markets

Oct 06, 2014

Pet humanisation

As pets become a member of the family, owners spend more