Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Mar 20, 2014   Media & Tech

Smart technology

Emerging technology and behaviours that are inspiring brand marketing innovations


Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour

Mar 17, 2014

20:20 hindsight

Media & Tech

Five years on, what were the results for 10 predictions made in 2009?

Feb 17, 2014

The new austerity


What will the future be for indulgence and excess?

Feb 13, 2014

Crowd companies

Marketing | Media & Tech

How big brands are achieving crowd-driven innovation

Jan 23, 2014

Toolkit 2014

Marketing | Media & Tech

How to keep your brand ahead of the competition

View the report landing page

Jan 07, 2014

10 global trends for 2014


Data privacy, crowdshaped products and green innovation

Jan 06, 2014

Post-recession consumers


Long-term changes in UK consumer attitudes

Dec 19, 2013

10 trends for 2014

Marketing | Media & Tech

The year ahead from smart devices to location and local