Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Dec 12, 2014   Marketing | Media & Tech

Toolkit 2015

Warc's guide to six major marketing trends for the year ahead.

View the report landing page


Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people

Oct 31, 2014

The sugar backlash


The impact of anti-sugar sentiment on consumer markets

Oct 06, 2014

Pet humanisation

As pets become a member of the family, owners spend more

Sep 15, 2014

The hybrid consumer

Consumers combine previously separate behaviours

Sep 05, 2014

The power
of flux

Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Media & Tech

Helping consumers navigate the technological world

Jun 20, 2014

Pivot to passive


The rise of technology is making consumers passive and marketers more powerful

Jun 04, 2014

Sports participation


The growth in sports participation and how brands can benefit