Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

May 10, 2016   Marketing | Media & Tech

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


Aug 12, 2016

Pokémon GO

Marketing | Media & Tech

The next wave of augmented reality

Jul 21, 2016


Industries | Media & Tech

Overview and analysis of the growing phenomenon of automated communications tools

Jul 04, 2016

Redefining snacks


Facts and figures about the global snacks market

Jul 04, 2016

Sanitary protection


Global challenges and opportunities

May 12, 2016


Industries | Media & Tech

Introducing real-time 'conversational commerce'

May 12, 2016

Online shopping

Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Industries | Geographies

Trends from the global luxury goods industry

Apr 06, 2016

Wearable technology

Media & Tech

UK trends in wearable technology