Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Jun 20, 2014   Marketing

Pivot to passive

The rise of technology is making consumers passive and marketers more powerful


Sep 05, 2014

The power
of flux

Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Media & Tech

Helping consumers navigate the technological world

Jun 04, 2014

Sports participation


The growth in sports participation and how brands can benefit

May 13, 2014

The sharing economy

Changing attitudes towards consumption

May 08, 2014

Global Later Lifers


How the over 60s are coming into their own

May 03, 2014

10 Supermarket trends

The lasting impact of recession on consumer behaviour

Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour

Mar 20, 2014

Smart technology

Media & Tech

Emerging trends that are inspiring marketing innovations