Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Aug 13, 2015   Consumers | Marketing

Buy Buttons

Closing the loop between discovery & purchase by allowing people to immediately buy


Sep 02, 2015

Mobile apps are the future

Consumers | Marketing

Multichannel audience fragmentation may reverse

Jul 21, 2015

Vertical video

Consumers | Media & Tech

As people shoot & view more video on mobile, vertical formats are gaining in popularity

Jul 20, 2015

Toddlers to tweens

Consumers | Marketing

Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers

Consumers | Marketing

Examining changing global attitudes to the environment

Jun 19, 2015

21st century business

Marketing | Industries

Six pillars that form the framework for business now

Jun 12, 2015

The future of digital

Media & Tech

Lessons learned from the digital revolution

May 22, 2015

Livestreaming apps

Media & Tech

The value of Periscope and Meerkat for brands

May 08, 2015

Home ownership


Global consumer attitudes to bricks & mortar