The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.
Warc Trends: North American Trends Report, June 2013 Warc Trends: Innovation Trends Report, July 2013
Jun 06, 2013 Consumers | Media & Tech
Understanding the motivations and aspirations driving brand followers
May 17, 2013
Consumers
How middle-aged women are embracing power and avoiding invisibility in global markets
May 13, 2013
Media & Tech
How short, shareable video could disrupt digital advertising
May 08, 2013
Responding to Generation Y's delayed lifestages
Apr 11, 2013
Consumers | Media & Tech
The search for the social influencers
Apr 10, 2013
Consumers | Geographies
Changing household structure's impact on consumer markets
Mar 21, 2013
How small publishers are cracking digital monetisation
Feb 18, 2013
Marketing
How brands are reacting instantly to news events
Feb 11, 2013
Learn to succeed in a world of low-growth economies