Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Dec 12, 2014   Consumers | Marketing | Media & Tech

Toolkit 2015

Warc's guide to six major marketing trends for the year ahead.

View the report landing page


Dec 16, 2014

10 trends for 2015

Media & Tech

The trends that are influencing the media landscape

Oct 31, 2014

The sugar backlash

Consumers | Industries

The impact of anti-sugar sentiment on consumer markets

Oct 21, 2014

Social 2014

Marketing | Media & Tech

How social strategy can drive business results

View the report landing page

Oct 06, 2014

Pet humanisation


As pets become a member of the family, owners spend more

Sep 15, 2014

The hybrid consumer


Consumers combine previously separate behaviours

Sep 05, 2014

The power
of flux

Consumers | Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Consumers | Media & Tech

Helping consumers navigate the technological world

Aug 22, 2014

The reinvention of hardware

Media & Tech

New ways to transition
to a networked world