Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Dec 03, 2015   Consumers | Marketing | Media & Tech

Toolkit 2016

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Jan 11, 2016

Out-of-home advertising


Five trends in UK outdoor advertising for 2016

Jan 08, 2016

Internet of Things

Media & Tech

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Jan 04, 2016

10 tech trends for 2016

Media & Tech

The rise of competing ecosystems and AI

Dec 03, 2015

10 shopper trends

Consumers | Industries

How people shop and how retail is responding

Dec 02, 2015

Ad blocking

Consumers | Media & Tech

An overview and analysis of the growing phenomenon of consumer ad blocking

Nov 12, 2015

Work-life balance


How work-life balance changes are affecting consumer needs

Nov 04, 2015

Artificial Intelligence

Media & Tech

Machine learning and its implications for marketing