Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Oct 08, 2015   Consumers | Marketing | Media & Tech

Seriously Social 2015

How social strategy can drive business results

Visit the landing page


Nov 12, 2015

Work-life balance


How work-life balance changes are affecting consumer needs

Nov 04, 2015

Artificial Intelligence

Media & Tech

Machine learning and its implications for marketing

Oct 27, 2015

Millennials & markets


The impact of millennials on global consumer markets

Sep 30, 2015

Young women and health

Consumers | Media & Tech

Approaches to fitness and health among women under 30

Sep 02, 2015

Mobile apps are the future

Consumers | Marketing

Multichannel audience fragmentation may reverse

Aug 13, 2015

Buy Buttons

Consumers | Marketing

Closing the loop between discovery & purchase by allowing people to immediately buy

Jul 21, 2015

Vertical video

Consumers | Media & Tech

As people shoot & view more video on mobile, vertical formats are gaining in popularity

Jul 20, 2015

Toddlers to tweens

Consumers | Marketing

Consumption habits of global 3-12-year-olds