Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Mar 31, 2014   Media & Tech

iBeacon

How brands are using new Bluetooth technology to connect with shoppers

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Mar 28, 2014

The power of celebrity

Consumers | Marketing

The impact of celebrities on consumer behaviour

Mar 20, 2014

Smart technology

Consumers | Media & Tech

Emerging trends that are inspiring marketing innovations

Mar 17, 2014

20:20 hindsight

Consumers | Media & Tech

Five years on, what were the results for 10 predictions made in 2009?

Feb 17, 2014

The new austerity

Consumers | Marketing

What will the future be for indulgence and excess?

Feb 13, 2014

Crowd companies

Consumers | Marketing | Media & Tech

How big brands are achieving crowd-driven innovation

Jan 27, 2014

Life-changing tech trends

Media & Tech

Human bodies as interfaces to blurring products and services

Jan 23, 2014

Toolkit 2014

Consumers | Marketing | Media & Tech

How to keep your brand ahead of the competition

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Jan 15, 2014

Mobile messaging

Media & Tech

The rise of messaging apps and what they mean for brands