Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Apr 02, 2015   Marketing

Dark social

Steps brands can take to get a better understanding of difficult-to-track social sharing


Mar 26, 2015

Brands and drones

Media & Tech

Factors shaping drone use for commercial purposes

Mar 25, 2015

Super personalisation

Consumers | Marketing

Increasing personalisation and changing concepts of privacy

Mar 20, 2015

Uber economy


New business models based on on-demand, personal services with new pricing structures

Mar 13, 2015

The internet of things

Consumers | Industries

How FMCG brands can make the most of developments

Mar 04, 2015

Asia Strategy Report

Consumers | Marketing | Geographies

How strategic ideas are growing brands in Asia

Mar 02, 2015

15 technology trends in 2015

Consumers | Media & Tech

Social change & new business opportunities as tech advances

Jan 30, 2015

The UK in 2015

Consumers | Geographies

Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 27, 2015


Media & Tech

Spectator gaming delivers
a new type of sponsorship opportunity