Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Mar 04, 2015   Consumers | Marketing | Geographies

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Mar 02, 2015

15 technology trends in 2015

Consumers | Media & Tech

Social change & new business opportunities as tech advances

Jan 30, 2015

The UK in 2015

Consumers | Geographies

Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 27, 2015


Media & Tech

Spectator gaming delivers
a new type of sponsorship opportunity

Jan 23, 2015

Social, digital and mobile in 2015

Media & Tech | Geographies

How digital and mobile access keeps growing around the world

Jan 23, 2015

Mobile and media trends

Media & Tech

Sophisticated televisions and smartphones at the centre

Jan 22, 2015

Smarter homes and cars

Media & Tech | Industries

How the 'internet of things' will affect marketing

Jan 21, 2015

The future of wearables

Media & Tech | Industries

Advances in wearable tech and where it's going next

Jan 14, 2015

Emerging tech trends

Media & Tech

What marketers can learn from CES 2015