Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Jun 20, 2014   Consumers | Marketing

Pivot to passive

The rise of technology is making consumers passive and marketers more powerful


Jun 09, 2014

Oculus Rift

Media & Tech

How brands can use virtual reality technology to connect with consumers

Jun 04, 2014

Sports participation

Consumers | Marketing

The growth in sports participation and how brands can benefit

May 13, 2014

The sharing economy


Changing attitudes towards consumption

May 08, 2014

Global Later Lifers

Consumers | Marketing

How the over 60s are coming into their own

May 07, 2014

Haptic technology

Media & Tech

Sensory marketing and the future of brand experience

May 03, 2014

10 Supermarket trends


The lasting impact of recession on consumer behaviour

Mar 31, 2014


Media & Tech

How brands are using Bluetooth technology to connect with shoppers

Mar 28, 2014

The power of celebrity

Consumers | Marketing

The impact of celebrities on consumer behaviour