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Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Coming soon

Warc Trends: North American Trends Report, June 2013
Warc Trends: Innovation Trends Report, July 2013

Jun 06, 2013   Consumers | Media & Tech

Facebook Fans

Understanding the motivations and aspirations driving brand followers

More:

May 17, 2013

Midlife women

Consumers

How middle-aged women are embracing power and avoiding invisibility in global markets

May 13, 2013

Short-form Video

Media & Tech

How short, shareable video could disrupt digital advertising

May 08, 2013

The Generation Waiting Game

Consumers

Responding to Generation Y's delayed lifestages

Apr 11, 2013

Influencers online

Consumers | Media & Tech

The search for the social influencers

Apr 10, 2013

Downsizing globally

Consumers | Geographies

Changing household structure's impact on consumer markets

Mar 21, 2013

The New Newsstand

Media & Tech

How small publishers are cracking digital monetisation

Feb 18, 2013

Real-time Response

Marketing

How brands are reacting instantly to news events

Feb 11, 2013

Low-growth markets

Consumers

Learn to succeed in a world of low-growth economies