Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Oct 21, 2014   Marketing | Media & Tech

Social 2014

How social strategy can drive business results
View the report landing page


Oct 31, 2014

The sugar backlash

Consumers | Industries

The impact of anti-sugar sentiment on consumer markets

Oct 06, 2014

Pet humanisation


As pets become a member of the family, owners spend more

Sep 15, 2014

The hybrid consumer


Consumers combine previously separate behaviours

Sep 05, 2014

The power
of flux

Consumers | Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Consumers | Media & Tech

Helping consumers navigate the technological world

Aug 22, 2014

The reinvention of hardware

Media & Tech

New ways to transition
to a networked world

Aug 19, 2014

Growth hacking

Marketing | Media & Tech

Where marketing and
coding collide to deliver
scalable growth

Aug 18, 2014

The era of the network

Media & Tech

Evolving relationships
in the digital age