Topics & Trends

Find the marketing insights and strategies you need in our Topic & Trends section, featuring Best Practice papers, Euromonitor Company Profiles, marketing Topic Pages, Warc Briefings and the searchable Warc Index.

Best Practice Best Practice
A collection of introductions to marketing issues and tasks, each enhanced by a list of recommended further reads.

Company Profiles Company Profiles
In-depth Euromonitor profiles of 200 global consumer goods and services companies across a range of industry sectors.

Topic Pages Topic Pages
Each Topic Page showcases research papers, case studies, company profiles or news on a specific marketing challenge.

Warc Briefings Warc Briefings
Each of our Briefings provides a quick overview of key areas in marketing communications and branding.

Warc Index Warc Index
An easy way to explore Warc content: all our articles, research papers and case studies organised by subject.