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Explore the world's freshest communication ideas
Warc's Innovation Casebook features eight chapters that examine different types of innovation in communication. It includes case studies drawn from the Warc Prize for Innovation, and puts the thinking behind the campaigns in context.
The Innovation Casebook is available to Warc subscribers:
Download the full report (pdf) or read the Executive Summary
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"Most clients are after competitive advantage over their rivals, and see innovation as a core competency to develop."
Adam Ferrier, founder of Naked Communications and winner of the 2013 Warc Prize for Innovation, offers three steps to drive innovative thinking.
Could innovative thinking transform your communications?
Hear from Adam Ferrier and Warc's David Tiltman in our recent webinar.
Register to hear the recording