Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:

Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how the launch of a new app helped Historic Scotland, an organisation looking after hundreds of historic castles and landmarks, reduce a lengthy selling process to ten minutes.

Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.

Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.

Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

Etienne Bell, Warc Exclusive, Crimtan, February 2015

This article shows how airlines can partner with digital advertising networks and use their combined datasets to address prospective customers with highly-targeted online campaigns.

Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report looks at how the easyJet airline turned around a brand that had pioneered a new budget market but which had subsequently lost focus.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc. Included is a strategic evaluation with key facts about the Irish company, competitive positioning against comparative brands, and assessment of its position in the travel market.

MRS Awards, Winner, December 2014

This article explains how Virgin Atlantic, the airline, uses a customer engagement programme to understand how people experience its service and make improvements.



Travel & Tourism

Warc's pick of the most effective travel case studies


The way we travel

How global travel behaviour has changed after the recession


Newfoundland & Labrador Tourism: Find yourself

CASSIES winner targeted at sophisticated travellers


Travel & Tourism

Data and analysis on the sector's major companies


Promote Iceland: Inspired by Iceland

Euro Effies winner breaks new ground in nation branding