Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



MRS Awards, Winner, December 2014

This article explains how British Airways (BA), the airline, made large amounts of data more manageable and accessible for use when making business decisions, creating greater focus on customers.


Stephen Gosnell, Jacquie Collins, Helen Bywater-Smith, Lauren Kayser, Alison Coles, Robert Kettrick, Susannah Palmer, Debra Walmsley and Glenys Stokes, MRS Awards, Finalist, December 2014

This article explains how British Airways (BA), the airline, took an in depth look at customer journeys to improve its service.


MRS Awards, Winner, December 2014

This article explains how Virgin Atlantic, the airline, uses a customer engagement programme to understand how people experience its service and make improvements.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Dubai Police introduced a fleet of supercars to help raise Dubai's profile and reduce the amount of traffic offences.


Gloria Herrera, Luis Uchima and Humberto Polar, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Peru's Ministry of Foreign Trade and Tourism (MINCETUR) used a national search to find the kindest Peruvian to boost tourism and encourage return visits to the country.


Euromonitor Profiles, November 2014
This Company Profile from Euromonitor provides key details and analysis of Deutsche Lufthansa, owner of airline brands including Lufthansa, Swiss and JetBlue. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the air travel market.

Klaus Berkensträter and Christine Schaper, ESOMAR, Qualitative, November 2014

This paper explains how Deutsche Bahn (DB), the German national rail provider, developed focus groups in a scenario close to real life.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report shows how The Cosmopolitan Hotel of Las Vegas and United Airlines created a new media channel to connect with flyers travelling to the city.


Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2014

This event report reveals how British Airways, the air carrier, discovered a revenue-generating opportunity through the intelligent use of analytics - winning a Grand Prix for the Jay Chiat Awards for Strategic Excellence as a result.

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