Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores the relationship between IT and marketing at Tourism Australia, the government organisation, and how this is enabling it to move to an earned and owned media strategy.


Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2014

This event report explains how Choice Hotels, the global hotel company, has used digital ad data to improve its digital ROI and increase revenue.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Expedia, the online travel agency (OLTA), used an emotional position to differentiate itself from other agencies in the US.


Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014

This case study describes how Expedia, a travel bookings website, repositioned its brand to focus on experience rather than price in the UK and France to meet two different challenges.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of rail safety.


Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2014

This case study describes a campaign by V/Line, a regional train operator in Victoria, Australia, which used an emotional message to increase its 'friends and family' sales segment.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes an online campaign by the Rhaetian Railway (RhB) in Switzerland, a UNESCO World Heritage Site, based around a virtual tour of the 131km hiking route that the railway runs along.


Effie Worldwide, Silver, North America Effies 2014

This case study explains how JetBlue, the airline, used the occasion of the US Presidential election to create buzz in New York with a political themed campaign and 'election protection'.


Effie Worldwide, Bronze, North America Effies 2014

This case study describes how the Michigan Economic Development Corporation, a tourism organisation, marketed the state across the US as a vacation experience.

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