Tobacco

Marketing tobacco & anti-smoking brands

Tobacco


Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the tobacco market.

Case Study

Swan
Design Business Association, Gold, Design Effectiveness Awards 2013

To defend market share, Swan, the roll your own (RYO) tobacco brand, needed a more engaging and contemporary look for its rolling paper line.


Euromonitor Profiles, November 2012
This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent, Dunhill, Lucky Strike and Pall Mall. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the tobacco market.

Gale American Industry Overviews, 2011
This paper provides an overview of the cigarette industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Gale American Industry Overviews, 2011
This paper provides an overview of the chewing and smoking tobacco and snuff industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Gale Global Industry Overviews, 2011
This paper provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Katarzyna Gawlik and Beata Gers, ESOMAR, CEE Research Forum, Krakow, March 2012

This article examines a research project conducted by TNS Poland on behalf of BAT Poland in summer 2011.


Euromonitor Profiles, December 2011
This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the tobacco market.

Euromonitor Profiles, November 2011
This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the tobacco market.

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COMPANY PROFILES

Tobacco

Data and analysis on the sector's major companies


ARTICLE FOCUS

Tobacco Products

Gale's overview of the global tobacco industry


CASE STUDY

Department of Health NHS Smokefree

How the UK took a new approach to an old problem