Telecoms

Marketing telecoms and mobile network brands



Stephen Whiteside, Event Reports, The Keller Fay Group webinar, July 2014

This article explains how AT&T, the US telecoms corporation, used marketing-mix modelling to determine the value of word of mouth (WOM) to the brand and describes the strategies used to maximise its effectiveness.


Mark Curtis, Warc Exclusive, August 2014

This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at how Google successfully adopted a person-to-person approach to B2B selling via social media, eschewing corporate pages in favour of one-to-one communications leading to sales meetings.


Low Lai Chow, Event Reports, CommunicAsia, June 2014

This event report explains how changing consumer habits - especially of younger people - is affecting telecommunications companies in Asia.


Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how Samsung, the electronics group, is enhancing the user experience by partnering with start-ups - a strategy based on four key components.


Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how AT&T, the telecoms giant, is addressing a conundrum at the heart of the mobile ecosystem: that its customers are empowered by new technology but overwhelmed by the pace of change.


INCITE, in partnership with AIP, Research on Warc, June 2014

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.


Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014

This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.


Matthew Carlton, Event Reports, Market Research Summit, June 2014

This event report outlines how mobile telecoms business Orange examined the conversations taking place on social media in the UK to better understand its customers.

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