Telecoms

Marketing telecoms and mobile network brands



Joanne Ong and YouLi Hooi , Warc Prize for Asian Strategy, Entrant, 2014

This case study for DiGi Telecommunications, a mobile phone service provider in Malaysia, describes how DiGi used young peoples' multiscreening behaviour in this branded content and social media campaign.


Jenkantit Rujiramora , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how LINE, a mobile messenger service, held a contest and co-creation strategy to emotionally engage with users in Thailand.


Shubhrojyoti Roy, Kamakshi Thareja and Pinaki Bhattacharya, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Nokia, once the undisputed king of mobile handsets in India, was facing stiff competition.


Rowena B. and Vivien Foo, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes the promotion of an application by Singaporean telecommunications company StarHub for remote volunteers.


Shubhrojyoti Roy, Kamakshi Thareja and Pinaki Bhattacharya, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Nokia overcame its late entry into the Indian touchscreen mobile market by positioning the Asha 305 as a 'wingman' to help young people navigate life.


Gordon Euchler and Daniela Hofmann, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Deutsche Telekom, the telecommunications network, showcased its mobile internet offering in order to grow market share in Germany.


Steve Hopkins and Tim Whirledge, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how BT, the telecommunications company, used a new sports channel with football rights to reduce customer churn and drive acquisition of new customers in the UK.


Andrew Perkins and Joe Smith, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how O2, the mobile network, used online video content to improve customer service, reducing churn and driving incremental value in the UK.


Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report tells the story of how T-Mobile, the telecoms brand, transformed its position in the US by becoming the "Uncarrier", and taking on the established category norms disliked by consumers.

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AT&T: The Last Text

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