Telecoms

Marketing telecoms and mobile network brands



Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report discusses the measurement challenges facing brands, based on the experience of AT&T, the telecoms company.


Peter Sena, Admap, July/August 2015

This article argues that the digital landscape requires cross-functional teams and agile marketing practices, and gives examples of brands that are getting it right.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Google India changed the perception of Google Search from a purely research resource into a daily use product.


Case Study

AT&T: It can wait
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how AT&T started a public safety campaign to counter the rise in accidents involving US teenagers due to texting while driving (TWD).


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom stood out in a competitive market where little product differentiation was apparent.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how UK telecoms provider O2 revived its flagging fortunes and increased its brand equity in the face of stiff competition.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Samsung NZ built up demand for its Galaxy S4 smart phone in New Zealand by generating hype before the launch using an online queue as opposed to the physical queue typically seen for Apple's new products.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.

WARC RECOMMENDS


RECOMMENDED CASES

Telecoms

Warc's pick of the most effective telecoms case studies


CASE STUDY

O2: 3D Rugby

DMA UK Grand Prix winner for the telecom/sport partnership


RESEARCH PAPER

Creating insights-based future scenarios

Deutsche Telekom on how to build long-term value


ARTICLE FOCUS

The challenge for Indian telcos

Lessons from other industries for the fast-growth market


CASE STUDY

AT&T: The Last Text

DMA Grand Prix winner aims to stop texting while driving