Telecoms

Marketing telecoms and mobile network brands



Low Lai Chow, Event Reports, CommunicAsia, June 2014

This event report explains how changing consumer habits - especially of younger people - is affecting telecommunications companies in Asia.


Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how Samsung, the electronics group, is enhancing the user experience by partnering with start-ups - a strategy based on four key components.


Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how AT&T, the telecoms giant, is addressing a conundrum at the heart of the mobile ecosystem: that its customers are empowered by new technology but overwhelmed by the pace of change.


INCITE, in partnership with AIP, Research on Warc, June 2014

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.


Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014

This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.


Matthew Carlton, Event Reports, Market Research Summit, June 2014

This event report looks at four areas – users, devices, products and advertising – where internet business Yahoo is concentrating its research efforts.


Matthew Carlton, Event Reports, Market Research Summit, June 2014

This event report outlines how mobile telecoms business Orange examined the conversations taking place on social media in the UK to better understand its customers.


Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

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