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This Topic Page brings together short cuts to latest content from the soft drinks category. Read our Case Studies to understand the latest marketing techniques. Download Company Profiles to gain insights into major industry players. Use the View All buttons to browse and search each list.
Adstats: Cold drinks advertising
Warc's pick of the most effective case studies
Capri Sun USA 2010
Respect the Pouch
The Kraft campaign to bring cool back to the pouch