Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe. Included is a strategic evaluation with key facts about the Spanish company, competitive positioning against comparative brands, and assessment of its position in the retail market.
Matthew Tod, Admap, July/August 2014
This article sets out the need for a 'total retail' approach to shopper marketing, rather than a multichannel approach, with a strong central brand and consistent consumer experience.
Aaron Shields, Admap, July/August 2014
This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014
This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.
David Clements, Admap, July/August 2014
This article addresses the future of retail as advances in data processing allow for greater targeting, personalisation and integration across channels.
Rachelle Headland, Admap, July/August 2014
This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.
Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014
This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.
Shintaro Okazaki, Ana M. Díaz-Martín, Mercedes Rozano and Héctor D. Menéndez-Benito, International Journal of Market Research, Vol. 56, No. 4, 2014
This paper presents a methodological framework for using opinion mining to analyse comments on social networking sites. A series of procedural recommendations is described and compared with the content analysis method.