Eli Goodman and Tania Yuki, comScore, May 2014

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.


Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014

This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.


Stephen Whiteside, Event Reports, VideoNuze 2014 Online Video Advertising Summit, June 2014

This report explains how Quiznos, the quick service restaurant chain, is using content marketing to attract young people and rebuild its brand following a financial restructuring.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.


Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at how fast-food chain McDonald's is using innovative approaches on mobile to attract customers and drive growth in the Philippines and Singapore.


Stephen Whiteside, Event Reports, Omni-Channel Activation, June 2014

This event report explains how Walmart, the US retailer, is using content marketing, including its approach to building content partnerships.


Stephen Whiteside, Event Reports, Northside Festival, June 2014

This event report shows how Etsy, the ecommerce website selling handmade and vintage goods, is focusing on authenticity to drive its growth.


Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.


Shintaro Okazaki, Ana M. Díaz-Martín, Mercedes Rozano and Héctor D. Menéndez-Benito, International Journal of Market Research, Vol. 56, No. 4, 2014
This paper presents a methodological framework for using opinion mining to analyse comments on social networking sites. A series of procedural recommendations is described and compared with the content analysis method.

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