Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.


Stephen Whiteside, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Mondelez International, the snacks giant, is tackling the need for consumer packaged goods (CPG) brands to move into the ecommerce space.


Stephen Whiteside, Warc Trends, August 2015

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.


Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report outlines how Walmart, the retail giant, is tapping an online community of digital mavens in order to understand the future of shopping.


Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015
This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands. While storytelling typically takes the form of brands pushing out narratives, storymaking involves entering conversations that have already gained digital traction organically.

Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report addresses how Taco Bell, the quick-service restaurant chain, has refined its presence on social media.


Felim McGrath, Admap, July/August 2015

This article gives an overview of affluent consumers around the world, who are more likely to be male, aged 25-34 and married.


Nick Hirst, Admap, July/August 2015

This short article outlines how different social media platforms are implementing 'buy buttons'.


Andy Wood, Admap, July/August 2015

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

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