Stephen Whiteside, Event Reports, Social Media Today, September 2014
This event report explains how Save-A-Lot, the US supermarket chain, is seeking to build a network of advocates to champion its brand on the web. With competitors including Walmart, Target, Kroger and Safeway, Save-A-Lot is part of a competitive industry where its rivals have deep pockets.
Andrew Curry, Market Leader, Quarter 4, 2014
This article explores some of the reasons Tesco, the UK supermarket chain, has been struggling following changes in the food market since recession.
Nick Hajli, Xiaolin Lin, Mauricio Featherman and Yichuan Wang, International Journal of Market Research, Vol. 56, No. 4, 2014
Consumer trust is essential for a business to successfully promote new products and services. This paper develops a trust model from a social commerce perspective by investigating the influence of social commerce constructs on consumer trust in new products and services.
Geoffrey Precourt, Event Reports, DX3, March 2014
This article discusses how Sport Chek, a sporting goods retailer owned by Canadian Tire, is seeking to tackle digital disruption.
Nic S. Terblanche, International Journal of Market Research, Vol. 56, No. 4, 2014
A positive corporate reputation held by customers is important for both financial and customer outcome variables. However, limited research has been undertaken to examine the relationship between corporate reputation and customer-related behaviours.
European Association of Communications Agencies, Gold, Euro Effies, 2014
This case study describes how Hornbach Baumarkt, the German Hammer manufacturer, launched a limited addition 'must have' product that created such high demand that all the hammers sold out in three days in Germany and Austria.
Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014
This event report explains how Loblaw Companies Ltd.
Stephen Whiteside, Event Reports, Marketers First Virtual Event, September 2014
This event reports explains how Zappos, the online shoe and apparel retailer, has built a unique corporate culture that drives its overall strategy and interactions with consumers.
Stephen Whiteside, Event Reports, Internet Week New York, May 2014
This event report discusses how Alex and Ani, the accessories and bracelets manufacturer, identifies the best marketing-technology tools.