Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Warc News, 20 July 2015
DUBAI: Online retailers across the Middle East have reported a surge in spending during Ramadan with a marked shift towards the use of mobile. Shopping patterns have traditionally shifted towards evenings during Ramadan and while shopping malls have .

Warc News, 15 July 2015
DUBAI: Businesses with an easy-to-use customer service process that is available across a range of platforms can generate more sales and brand loyalty from UAE consumers a new report has said. A study from telecom company BT and comms solution busine.

Warc News, 13 July 2015
LAGOS/NAIROBI: Africa presents huge opportunities for FMCG companies as long as they learn from the experience of brand pioneers and follow four key rules, a new research paper from McKinsey has advised. Three of the management consultancy's analysts.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how South African newspaper the Cape Times addressed the decline in circulation due to competition from new media.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the SmartLife Foundation in Dubai employed crowd-sourced social empathy to raise funds to help educate labourers' children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever mounted an international campaign for Cornetto by harnessing the twin assets of love stories and music videos.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.

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