Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Warc News, 25 August 2015
LAGOS: Trust and convenience are the drivers behind the huge growth of ecommerce in Nigeria, but high internet costs and poor infrastructure are limiting its potential, one of the country's leading digital innovators has said. Speaking to the Daily T.

Warc News, 21 August 2015
CAPE TOWN: Naspers, the South African media group, has launched a new video-on-demand service called ShowMax, the latest move by businesses keen to gain a foothold in Africa's VOD market before the entry of giants like Netflix. Initially the Naspers .

Warc News, 20 July 2015
DUBAI: Online retailers across the Middle East have reported a surge in spending during Ramadan with a marked shift towards the use of mobile.Shopping patterns have traditionally shifted towards evenings during Ramadan and while shopping malls have e.

Warc News, 15 July 2015
DUBAI: Businesses with an easy-to-use customer service process that is available across a range of platforms can generate more sales and brand loyalty from UAE consumers a new report has said.A study from telecom company BT and comms solution busines.

Warc News, 13 July 2015
LAGOS/NAIROBI: Africa presents huge opportunities for FMCG companies as long as they learn from the experience of brand pioneers and follow four key rules, a new research paper from McKinsey has advised.Three of the management consultancy's analysts .

Alida Jansen and Lorcan McHarry, WPP Atticus Awards, Winner, Advertising, 2015

This article evaluates communications in the context of long-term affective memory impact which operates at subconscious level.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the SmartLife Foundation in Dubai employed crowd-sourced social empathy to raise funds to help educate labourers' children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how South African newspaper the Cape Times addressed the decline in circulation due to competition from new media.

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