Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Warc News, 15 April 2015
DUBAI: The online video category is set to grow "exponentially" in the Middle East and North Africa in 2015, according to an industry figure, with other key trends including the rise of programmatic buying, more ad-free content models and precision m.

Warc News, 08 April 2015
JOHANNESBURG: BlackBerry, the once dominant Canadian smartphone brand, still has 6% market penetration in five important African countries and its share is expected to rise to 16%, a new report has forecast. Research firms World Wide Worx and GeoPoll.

Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report explores some common misconceptions that global brands have when it comes to marketing in Africa.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how brands large and small are making an impact in Africa.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how mobile money has reshaped the consumer marketplace in Africa, opening up new opportunities for the unbanked population and for brands to reach this group.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report looks at how different brands have tackled marketing to a Moroccan audience.


Warc News, 24 March 2015
LONDON/LAGOS: Global PR firms are increasingly looking to set up offices in African markets, where the emphasis of their work is shifting from the political to the commercial. African Business reported that this development was in part a consequence .

Shalom Levy and Yaniv Gvili, Journal of Advertising Research, Vol. 55, No. 1, 2015
Digital communication encourages individuals and marketers to share information easily and spread electronic word of mouth (e-WOM). Yet, many people may find it difficult to judge message and source credibility.

Warc News, 13 March 2015
CAPE TOWN: Brands looking to enter African markets ought to look beyond the traditional approach and consider segmenting by attitude rather than geography a study has said.According to South African marketing strategists Yellowwood, "Very few brand.

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