Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Euromonitor Strategy Briefings, January 2015

This report sets out some of the features of a new set of emerging markets - Nigeria, Indonesia, Mexico, the Philippines and Turkey - the 'NIMPTs'.


Simon Kemp, Research on Warc, We Are Social, 2015

This report presents charted data of key social, digital and mobile statistics at global and regional level for 2015, and includes detailed reports for 30 countries.


Warc News, 20 January 2015
DUBAI: The market for smartphones is booming across the Middle East and Africa, with 4G handsets gaining ground rapidly in Gulf states, according to new IDC research. The latest figures from market intelligence firm International Data Corporation (ID.

Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.


Anu Sachdev, Warc Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with and increase viewer numbers in the Middle East.


Warc News, 11 November 2014
LAGOS: The appetite of Nigerians for modern retail is growing faster than developers can build space, with international brands clamouring for places they can open stores."Everybody is talking about the size of Nigeria's population and the increasing.

Warc News, 10 November 2014
CAPE TOWN: Sub-Saharan Africa is the fastest growing region in the world for mobile connectivity and the number of unique mobile subscribers in the region is expected to grow to more than half a billion by 2020, according to a new industry report.The.

WARC RECOMMENDS


MARKET LEADER

Islamic Marketing

Standards and preferences of Muslim consumers


CASE STUDY

Old Mutual South Africa

An insurance brand appeals to consumer "wisdom"


ARTICLE FOCUS

Targeting the Lions

Marketing to Africa's rising middle classes


CASE STUDY

Turk Telekom: No place like home

Reversing a decline in Turkish landline usage