Eli Goodman and Tania Yuki, comScore, May 2014
This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.
comScore, June 2014
This article explores issues surrounding changes in video viewing habits as more people watch digital video on different devices and how this impacts on audience measurement, and proposes a 'total video' model for more effective advertising.
Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014
This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.
John Davidson, Event Reports, Festival of Media Global, April 2014
This event report discusses how Pottermore, the digital platform for the Harry Potter universe developed by JK Rowling and Sony, has built digital engagement for the all-conquering series of books published between 1997 and 2007.
Stephen Whiteside, Event Reports, Internet Week New York, May 2014
This event report explains how SOL REPUBLIC, the headphones brand, is targeting an audience of 18–28-year-olds, and seeking to stand out in a category currently dominated by Beats by Dre, the market leader.
Steve Thomson and Ozoda Muminova, Admap, July/August 2014
This article argues that newspapers and other news media can make a valuable contribution to word of mouth (WOM) around brands by accessing influencers who are more likely to talk about brands and ads.
Robin Schatz, ANA Magazine, Spring, 2014
This article explores the growth in the number of brands collaborating with musicians in order to change consumer perceptions and deliver tangible business results.
Brian Carruthers, Event Reports, Marketing Week Live, June 2014
This event report outlines how Sky, the broadcasting and telecommunication company, and Disney, the mass media company, successfully collaborated on a promotion for Sky's broadband product in the UK.
Lai Low Chow, Event Reports, Social Matters Singapore, May 2014
This event report looks at how brands have successfully used the LINE instant messaging service in Japan to extend their reach and drive sales.