Brian Carruthers, Event Reports, AOP Mobile Forum, September 2014

Mobile is not only changing everything, it is doing so with unprecedented speed and this event report takes a look at how publishers and agencies are coping.


Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the electronics market.

Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report relates how a "complete reset" of its business model turned around a failing newspaper brand.


Christina Aventi, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study describes the launch of a new football club in Sydney, Australia - the Western Sydney Wanderers - using local participation to build fan loyalty from the beginning.


Kate Cochrane, Emma Jeffers, Sian Lawrenson and Ryan Heddich, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run to support shelter homes for underprivileged children.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with and increase viewer numbers in the Middle East.


Peter Foster, Adam Abu Nab and Daniel Heale, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how the film The Wolverine's home entertainment release was supported by an innovative multi-platform storytelling experience across social platforms.

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