Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the luxury market.
Camille Drucker, Thomas Minc and Matt Spector, Warc Prize for Social Strategy, Entrant, 2015
This case study describes how Ultimune beauty serum was launched in the US by encouraging women to share their natural beauty with each other.
Nielsen, May 2015
This article examines the luxury consumer landscape in the US, identifying five segments of consumers who have distinct approaches to luxury consumption and recommends ways to build relationships with each.
Edward Bell, Admap, June 2014
This article outlines the current state of the luxury market in China, as demographic and legal changes affect what sells.
Xiaotong Jin, Hefeng Wang, Tianxin Wang, Yang Li and Shengliang Deng, International Journal of Market Research, Digital First, June 2015
In 1899, Thorstein Veblen introduced socially contingent consumption into the economic literature. However, it was not until recent years that empirical studies of his theory begin to appear in mainstream economic literature with diversified conclusions.
Darika Ahrens, Admap, May 2015
This article debunks the myth that the web is for bargain hunters and luxury doesn't 'do digital'.
Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Ralph Lauren. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the luxury market.
Bob Shullman, Admap, April 2015
This article summarises a survey into buying luxury brands in the US and finds that the luxury brands should rethink their consumer base and how they market to them, focusing more on lower-income segments.
ARF Ogilvy Awards, Silver, Retail & ecommerce, 2015
This case study explains how Ritani, a high-end jewellery brand in the US, used research to understand and improve its advertising effectiveness in the long purchase cycle of engagement rings.