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This Topic Page covers short cuts to luxury marketing, luxury brand and luxury consumer case studies, articles and videos. For an overview of the luxury consumer, try the Warc Briefing. Download the Company Profiles to understand the big players. Click the View All buttons to browse and search within lists of papers. This page is continually updated.
Warc Briefing - Luxury Consumers
Theories and trends in understanding luxury buyers
Shangri-La Hotels APAC 2011
Turning a human touch into business advantage
Your short cut to Warc material on setting and holding correct pricing