Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report demonstrates how KitchenAid, the appliances manufacturer, leveraged the iconic Stand Mixer as a device for driving up demand for the rest of its portfolio.


Ian Forth, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Radiant, a laundry detergent brand, increased sales and market share by focussing on a different functional benefit to usual detergent marketing.


Guy Marshall and Simon Bookallil, Account Planning Group - (Australia), Gold, Best unexpected thinking, Creative Strategy Awards 2014

This case study describes the relaunch of Biozet Attack, a laundry brand, in Australia by focusing on a product innovation.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a stool sample test as a new way of connecting with dog owners in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created a new way to connect with dog lovers in Brazil with a screensaver that showcased dogs that needed rehoming.


Fernanda Martins, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created dedicated Pedigree Dog Parks for dogs and dog owners, in order to make the Pedigree brand an icon of love for dogs in Brazil.

WARC RECOMMENDS


RECOMMENDED CASES

Household & Domestic

Warc's pick of the most effective household case studies


CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products