Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Gela Pena, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how Procter & Gamble, with its laundry brands Ariel and Downy, used a partnership project with a charity - the Red Cross - to strengthen its bond with consumers in the Philippines.


Jaclyn Lee, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Hewlett-Packard (HP) increased sales of its home printer range, despite a higher price-point than competitors, by closely targeting parents of school children in India.


Rachana Dharia and Neha Bansal , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.


Kawal Shoor, VR Rajesh and Pallavi Nayak, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study illustrates how Tata Sky, the TV provider, halted the decline of its premium TV recording box by changing its marketing message to better fit the culture of Indian men.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

The case study describes how Febreze improved market share, in a stagnant market, for its car air freshener brand in France and Germany.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Hornbach Baumarkt, the German Hammer manufacturer, launched a limited addition 'must have' product that created such high demand that all the hammers sold out in three days in Germany and Austria.


European Association of Communications Agencies, Silver, Euro Effies, 2014

describes how Fairy, a washing up liquid brand, increased value, price premium and sales in Spain and the UK.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Unilever promoted its Persil (UK) and Skip (France) laundry detergent brands through a successful TV campaign, increasing sales of both.


Pieter-Paul von Weiler, Brigitte Bayard and James Sheard, The Communications Council, Silver, Australian Effie Awards, 2014

This case study describes a campaign by Officeworks, the large Australian retailer, to reposition its brand from functional benefits to caring about people's ideas and helping them achieve.

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