Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Euromonitor Profiles, November 2014
This Company Profile from Euromonitor provides key details and analysis of Nestlé's pet care brands, including Prurina and Bakers. Included is a strategic evaluation with key facts about the Swiss company, competitive positioning against comparative brands, and assessment of its position in the pet care market.

Volker Bilgram, Dorothée Stadler and Gabriele Stahl, ESOMAR, Qualitative, November 2014

This paper explains how online market research communities can be used by companies for product development into the often under-delivered post-processing phase.


Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2014

This event report demonstrates how Clorox, the cleaning and household products group, is approaching total-market communications.


Tathagata Chatterjee, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Greenlam, a wooden laminates company, raised involvement in this category in India with a campaign focussed on beautiful homes.


Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a new store format developed by Asian Paints to reposition its brand from industrial supplier to domestic, decorative paint company in India.


Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how B&Q, the home improvement retail chain, created a home décor retail model in China that emphasised customer service and experience.


Josh Grace and Shailesh Iyer , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how IKEA, the furniture retailer, promoted the durability of its kitchens by challenging Malaysians and Singaporeans to a cooking marathon.


YouLi Hooi, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Pedigree, the pet food brand, used radio spots and social-media quizzes to engage and educate Malaysians about canine dental hygiene, promoting its DentaStix product in the process.


Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014
This event report demonstrates how American Standard, a company best known for its bathroom fixtures, successfully put a clear, consistent purpose at the heart of efforts to revive its brand. In a low-interest category with a long purchase cycle, purpose-driven branding holds huge promise as a means of engaging shoppers.

WARC RECOMMENDS


RECOMMENDED CASES

Household & Domestic

Warc's pick of the most effective household case studies


CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products