Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how SSE Riga Alumni Association, an academic institution, targeted alumni, graduates and potential donors with games and a website, leading to improved overall donations.


Sindy Chapa and Enrique P. Becerra, Journal of Advertising Research, Vol. 54, No. 3, 2014
The current study explored the effect of language-tailored political television advertisements on young-adult Latinos who live in the United States. It included the case of the 2008 presidential campaign as well as a simulated experiment performed two years later for a cross-validation purpose.

Maree Taylor and Adam Hinds, ESOMAR, Congress, Nice, September 2014

This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.


Eric Singler, Françoise Waintrop, Richard Bordenave and Etienne Bressoud, ESOMAR, Best Case History, Congress, Nice, September 2014

This paper demonstrates how the French government used "nudging" to promote the use of digital tax administration and proposes guidelines on the best use of nudge design for optimal ROI.


Darren Fleetwood, ESOMAR, Congress, Nice, September 2014

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.


Steve Gutterman, Matthieu Sauvage-Mar, Max Richman and Roxana Elliott, ESOMAR, Congress, Nice, September 2014

This article shows how The World Food Programme (WFP), the food aid branch of the United Nations, tested the reliability of mobile surveys to evaluate food security in two African nations often too dangerous to send researchers.


Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2014

This case study explains how Defence Force Recruiting, the Australian Defence Force (ADF) recruitment organisation, encouraged women aged 16-30 to join the air force by facilitating conversations between serving women and people who were interested in enlisting.


Joseph Smeaton, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study explains how the National Art School (NAS) in Australia used social media to promote an art event, and improve perceptions of its approach to teaching and place in the community.


Danish Chan, Adrian Mills and Karl Bates, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study describes how the Victorian Responsible Gambling Foundation, an Australian government agency which helps problem gamblers, created a public rehab program to raise awareness of problem gambling and help people.

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