Eric Olis, Marcus Martin & Amy Goldstein, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.
Simon McEvoy, Ian Gambier & Sara Goodsell, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how not for profit organisation Check One Two triggered a grassroots movement to raise awareness of testicular cancer in the UK.
Philipp Schwartz & Fabian Wichmann , Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.
Cathal Gillen, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how the Immigrant Council of Ireland raised awareness of the causes of sex trafficking by utilizing the mobile dating app Tinder.
Daniel West, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how Sport England tackled women's embarrassment over exercising by empowering them with identifiable content and direct engagement.
Case Studies on Warc, 2015
This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.
Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015
This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.
Brian Carruthers, Event Reports, Advertising Week Europe, March 2015
This event report looks at how a government agency set out to promote behavioural change among women and get them more involved in exercise and sport.
Geoffrey Precourt, Event Reports, 4A's Transformation, March 2015
This event report describes how the American Red Cross partnered with Bitly, an online service which shortens long and complex URLs, to reach a new audience.