Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Educational, universities

Todd Wilkinson, ANA Magazine, The Best of the Best, 2014

This article demonstrates how Dallas Pets Alive! (DPA) disrupted Instagram users' photo feeds to bring attention to dogs that needed rehousing in the US.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how NASA, the US space agency, has built up an army of social media advocates by holding unique offline events for users of platforms like Facebook and Twitter.

Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article demonstrates how behavioural economics (BE) is being employed to improve public and business policies.

ARF Ogilvy Awards, Silver, Government & nonprofit, 2015

This case study explains how the Canadian Cancer Society overcame a decline in donations by asking people to face their fears to change the conversation about cancer in Canada.

ARF Ogilvy Awards, Gold, Travel & leisure, 2015

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.

ARF Ogilvy Awards, Gold, Government & nonprofit, 2015

This case study describes a campaign by The Shelter Pet Project, a public service ad campaign, which increased the number of pets adopted from animal shelters in the US.

Hugh Davidson, Market Leader, Quarter 2, 2015

This response to Jules Goddard's treatise on management and moral capital argues for the root causes of the problem of the moral void in management to be addressed.

Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how the Centre for Addiction and Mental Health (CAMH), a mental health teaching hospital and research centre in Canada, used an advertising campaign to encourage people to understand 'cries for help' and how they had dismissed them.

Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study shows how a new campaign helped Alberta Health Services (AHS) target 25 to 40-year-old women by encouraging current smokers in this demographic to make a new attempt at quitting, this time with the support of AlbertaQuits.



Government & Non-profit

Warc's pick of the most effective non-profit case studies


Detroit Public Schools: I'm in

Creating a social movement to keep a public body safe


Road Safety Western Australia

Effie Grand Prix winner uses a three minute TV film


How Obama's team nudged the voters

Behind the scenes of Barack Obama's campaign success


FARC Operation Christmas

The IPA Grand Prix winner targets Colombian guerillas