Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Civil Rights Defenders, an international human rights organisation, developed a social media 'alarm' to help protect civil rights advocates living in oppressive countries.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign by the Heart & Stroke Foundation of Canada, a charitable organisation, which sought to increase awareness of the diseases amongst baby boomers.


Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014

This case study describes how Depaul UK, a homelessness charity, created a new income stream by selling cardboard boxes to house movers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Situation Stockholm, a magazine sold by homeless individuals in Stockholm, Sweden, cut through apathy by helping consumers connect with the sellers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case describes how Smart Communications, a mobile services company in the Philippines, created SIM card text books to help underprivileged school children.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Sport Club Recife, a Brazilian football team, channelled supporters' passion into increasing organ donation.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Amnesty International, the human rights organisation, used a Facebook app to raise awareness for its cause in New Zealand.

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FARC Operation Christmas

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