Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Ant Harris, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how youth homeless charity Depaul UK reappraised its entire fundraising strategy by founding the Depaul Box Company, a business that sells cardboard boxes to home movers.


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how SmartLife, a United Arab Emirates (UAE) based charity, created a scheme that connected white-collar workers with labourers to help provide them with an education.


Gloria Herrera, Humberto Polar and Victor Velez, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how the Peruvian Cancer Foundation's fundraising drive, Ponle Corazón (Put Your Heart into It), which aims to raise money for children with terminal cancer, found a new way to engage with the country and reverse a downward slide in donations.


Humberto Polar, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to its 2014 intake.


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how SmartLife, a United Arab Emirates (UAE) based non-profit organisation, created an interactive work of art to raise money and awareness about the education of blue-collar workers' children.


Humberto Polar, Juan Donalisio and Gloria Herrera, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that produced drinking water from the air in order to attract students to its 2014 intake.


Adrian Mills, Danish Chan and Karl Bates, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how the Victorian Responsible Gambling Foundation (VRGF), an Australian statutory authority, created a new online public treatment program for problem gamblers.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how the Australian National Preventive Health Agency took a new approach to its anti-smoking message to get people to think about the pain of smoking-related illness, and to avoid it by quitting smoking.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Unicef, the international children's charity, created a mobile app to engage with people aged 18-35 in the US, in its 'Tap Project', which seeks to reduce deaths from preventable illnesses caused by dirty water.

WARC RECOMMENDS


RECOMMENDED CASES

Government & Non-profit

Warc's pick of the most effective non-profit case studies


CASE STUDY

Detroit Public Schools: I'm in

Creating a social movement to keep a public body safe


CASE STUDY

Road Safety Western Australia

Effie Grand Prix winner uses a three minute TV film


ARTICLE FOCUS

How Obama's team nudged the voters

Behind the scenes of Barack Obama's campaign success


CASE STUDY

FARC Operation Christmas

The IPA Grand Prix winner targets Colombian guerillas