Ajay Ravindran, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe.
Akhilesh Nath, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how Saffola Masala Oats regained brand growth in India, countering perceptions that oats were a boring, medicinal breakfast food.
Kristin Tan, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study describes how McDonald's, a global fast-food restaurant, created an alarm-come-consumer-reward app to win customers back to its breakfast offering in Singapore.
Andreas Krasser and Peter Rodenbeck, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study demonstrates how McDonald's, the fast food retailer, responded to a series of food safety scares in Hong Kong, with a brand recovery plan that grew brand scores and sales.
Vibha Gupta and Jitender Dabas, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study explains how Nestlé, the food manufacturer, set out to change the perceptions of Indian mothers, who tended to see the company as a producer of 'bad' foods.
Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015
This article details how Burger King, the quick-service restaurant chain, used online video to help launch its Big King sandwich in Brazil.
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
This case study describes how Twix, a chocolate brand, turned its late arrival into the 'bite size' category in the US from a negative into a sales point, earning improved brand sentiment.
Jay Chiat Strategic Excellence Awards, Silver, 2015
This case study describes how McDonald's, the quick service restaurant chain, used advertising around a national sporting event in the USA to improve brand sentiment.
Felicetta Ortica, Thom Noble and Darren Bridger, Admap, October 2015
This article shares findings from neuroscience research into the role of packaging in shaping consumer perception and triggering purchase, using an example from Tesco, the UK supermarket chain.
Warc's pick of the most effective food case studies
A focus on the food industry for the November 2012 issue
Warc Prize winner stages a stunt choc bar rebrand