Venu Gorti, Ruchira Jain, Don Sexton and Kamal Sen, ESOMAR, Asia Pacific, Singapore, May 2015

This paper sets out how PepsiCo, the food and beverage company, developed a holistic research method based on perceived brand equity to find an optimal pricing strategy for its snack brands in India.


Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris and Siobhan Churchill, ESOMAR, Asia Pacific, Singapore, May 2015

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.


Geoffrey Precourt, Event Reports, ARF Re:think, March 2015

This event report covers how Dannon, the dairy group, has enhanced the status of its Light & Fit brand - a player in the very competitive US weight-management category.


Joseph Clift, Event Reports, iMedia Summit, April 2015

This event report looks at how fast food brand KFC revamped its image in the UK with a new marketing strategy that embraced neuroscience, store redesign and a high-risk documentary.


Sunando Das, Admap, May 2015

This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.


Rob Isaacs, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes the social media aspect of a campaign by Wall's, the ice cream brand owned by Unilever, which was designed to fit mobile and appeal to younger people in the UK.


Tahaab Rais, Warc Prize for Social Strategy, Shortlisted, 2015

This case study sets out how cereal brand Nestlé Fitness used a content strategy in the form of a two-week webshow challenge to appeal to women living in Arab countries.


Ilona Janashvili & Alexandra Carroll, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.


Maria Gioffre, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Chobani, the yoghurt brand, built its premium positioning and encouraged people to eat more yoghurt with a social media campaign in Australia.

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