Financial Services

Marketing banking and insurance brands

Articles and cases by category:
Banks, credit cards, loans
Building societies



Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report covers MasterCard's brand strategy on mobile - an approach being shaped by the concept of "mobility", rather than focusing on certain devices.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Stephen Whiteside, Event Reports, CMO Council Webinar, July 2015

This event report shows how Pershing, the solutions provider for financial-services companies, has overcome the challenges facing marketers when it comes to leveraging the latest technology.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

COMPANY PROFILE

Visa (Financial)
Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Visa. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how credit card Visa in Colombia grew its online shopping audience.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the small, US direct car insurance brand Esurance overcame low awareness and big media spending competition by giving away $1.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.

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