Financial Services

Marketing banking and insurance brands

Articles and cases by category:
Banks, credit cards, loans
Building societies



Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how American Express, the financial services brand, has developed its strategy on social media.


Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Santander Bank, the Spanish financial services group, has leveraged the views of an online community of consumers and staff to help build its brand in America.


Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.


Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report describes how three Australian brands - ANZ, the bank, CPA Australia, the professional body, and Woolworths, the supermarket chain - have used content marketing to reach and engage audiences.


Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2014

This event report discusses how Bank of America, the financial services giant, shifted its brand strategy from centring on product profitability to focusing on customer profitability.


INCITE, in partnership with AIP, Research on Warc, June 2014

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.


Lai Low Chow, Event Reports, Sponsorship Matters Singapore, May 2014

This event report considers the sports sponsorship experiences of leading players both as sponsors and as rights holders in Asia.


Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014

This event report discusses how American Express is trying to build customer loyalty as the financial services industry is transformed by a range of new online and mobile tools.


Stephen Whiteside, Event Reports, Internet Week New York, May 2014

This article describes how Visa, the financial services group, is approaching mobile marketing by identifying problems with it and suggesting better approaches.

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