Financial Services

Information and insights on the financial services sector

Articles and cases by category:
Banks, credit cards, loans
Building societies



Sarah Shearman, Event Reports, Brand New World, February 2014
This event report discusses how Harry's is seeking to transform the shaving experience - and thus disrupt the entire category. Based on the idea that the existing in-store and post-purchase experience were failing to engage men, it pursued a strategy based upon ecommerce, providing lower prices and making simple but stylish products with unique designs and, in some cases, personalised features.

Sagnik Ghosh, Rohin Pagdiwala, Chirag Kohli and Ipsita Tripathy, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Axis Bank, a private sector bank in India, launched a savings product targeted at people aged 15-24 using social media. The product was aimed at college and university students, with features like customised card designs, an intuitive mobile app, and deals and offers via partner establishments.

Carlos Payares, Gloria Roncancio and Jonathan Romero, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Visa, the financial services company, applied analytical techniques to improve its Facebook page performance in Colombia. In May 2013, Visa had a large community on Facebook but was struggling to increase engagement and create business value.

Case Study

MoneyGram
Christina Martin, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how MoneyGram, a money transfer service, set out to capture the $100bn South Asian remittance market through sponsorship of the International Cricket Council (ICC). The campaign capitalised on the region's love of cricket by launching a social media campaign called 'Ultimate Cricket Fan'.

Adam Lotz, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how NatWest, the UK retail bank, developed its social media strategy in response to a crisis. The bank had experienced a systems crash which left customers unable to access their accounts, and this became the catalyst for the development of its social strategy.

Tahaab Rais, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how Emirates NBD, a bank in the UAE, used a fully mobile, remote-controlled ATM to improve its social media presence. Called 'The Awesome Travelling Machine', the mobile ATM was sent out in public locations such as malls, walkways and promenades and the reactions of the customers who encountered it were filmed and posted online.

Safak Erkol, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how ING Bank used social media, combined with TV ads, to engage consumers and increase sales in Turkey. A special loan offer was created, with TV ads declaring that the more people who tweeted on the dedicated hashtag, the lower the interest rate would be.

Herman Cheng, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how the Taikang Life Insurance Company ended up 'owning' a day, after using social media to promote its brand in China. Taikang Life Insurance needed to increase sales of its insurance policies but faced a competitive market and a limited budget.

Sarah Shearman, Event Reports, South by Southwest Interactive Festival, March 2014
This event report discusses the views of Shiv Singh, svp/global brand and marketing transformation at Visa, with regard to wearable tech and its potential for the financial services industry. Not only does this channel offer marketing possibilities for brands in this space, but it may soon emerge as an important driver of payments, too.

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