Financial Services

Marketing banking and insurance brands

Articles and cases by category:
Banks, credit cards, loans
Building societies



Hannah Wright, International Journal of Market Research, Vol. 57, No. 1, 2015
This paper aims to explore the importance of religious identity amongst young second- and third-generation British Muslims. It further seeks to understand the influence, if any, religious identity has on their consumer behaviour, examining the global rise of an Islamic consumer against a more localised set of needs and preferences.

Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report breaks down how E*TRADE, the online brokerage, has put data at the heart of its marketing efforts.


Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report considers some of the different approaches companies are taking with regards to technological innovation.


Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report breaks down how SunTrust, the financial-services provider, discovered and activated its brand purpose.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2014

This article demonstrates how cognitive biases and heuristics impact human responses by using the example of the UK public's response towards the weather seen during the winter of 2013/14.


Neil Samson and Neil Aitken , MRS Awards, Finalist, December 2014

This article explains how segmentation of customer audiences drove the successful launch of Paym, a new payment method designed by the UK's Payment's Council.


Simon Watson, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Australian insurance company GIO increased calls and reduced cost per acquisition by creating a digital reminder that helped them to access customers looking to renew their car insurance at exactly the right moment.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts in Brazil, reaching over 14 million people and increasing site traffic by over 240%.


Amit Sharma, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Indian life insurance company HDFC Life created a campaign to promote life insurance policies for children as a birthday gift.

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