Warc Trends: Toolkit 2014 - How to keep your brand ahead of the competition

Warc's Toolkit 2014, in association with Deloitte, highlights five challenges for 2014 and looks to the latest thinking, new research and real-life examples for ways to respond.
These challenges are approaching post-digital marketing; the need for a shopper strategy; content that stands out from the competition; managing data for programmatic advertising; and working across channels. Brands featured in the report include Nike, the sportswear giant, Samsung Galaxy, the smartphone brand, Kellogg, the food manufacturer, and IBM, the technology corporation....

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