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Toolkit 2014

Warc's Toolkit 2014 report is designed to help brands stay one step ahead of the competition. The report, drawn up in association with Deloitte, summarises the lessons from the best articles, trend analysis, data and case studies published recently on Warc. The full report is available to Warc subscribers only. Non-subscribers can download a sample version of the report.

May 2014 update: Warc has launched a follow-up report on 'Marketing's new operating model'. Read it now or download a sample version.


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Toolkit 2014

Warc's Toolkit 2014 is available to Warc subscribers:

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ABOUT THE TOOLKIT

Video: Deloitte's Alex Thom on how the 'multichannel' concept is evolving

Warc's Toolkit 2014, developed in association with Deloitte, highlights five issues that marketers will be wrestling with in 2014 and presents the latest thinking, plus real-life examples to suggest ways to respond.

View videos on facing the challenges


CHAPTERS AND CONTENTS

Warc's Toolkit 2014 features six chapters on the key challenges facing brands in the year ahead.

chapters

1 Strategy: Post-digital marketing
Why marketers are rethinking their approach to digital

2 Shopper: Points of influence
How marketers are rethinking their shopper strategies

3 Content: Cutting through the clutter
How brands can stand out in the crowded content space

4 Media: Rise of the machines
What the rise of programmatic means for marketers

5 Multichannel: Cross-screen effectiveness
New thinking on how channels can work together

6 Adspend: The outlook for 2014
Global trends in advertising investment


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FOLLOW-ON REPORT

Toolkit 2014: Marketings new operating model

Marketing structures are adapting to meet the needs of social media and data management. Together, these are allowing organisations to become more 'customer-centric'. However, a narrow focus on communications will limit marketers' ability to seize the customer-centric agenda.

> Read the report
> Download a sample version


FURTHER READING

Warc Webinar: The Future Marketer
Tom Jefferies, Deloitte, Justin Bairamian, BBC, and David Tiltman, Warc, discuss the changing requirements of the marketing function

Change or die
The ANA highlights the areas in which companies will need to develop in the next few years to be successful marketing organisations of the future

New executive roles
Four business leaders to discuss the implications of the rise of the chief digital officer and argue that the purpose of a CDO is as 'change agent', working with the CMO and CIO to drive a digital agenda