Video: Four key priorities for 2013
Warc's Toolkit 2013 distils the smartest new thinking and best practice in marketing into a guide for the year ahead.
The aim of the report is to look at the biggest challenges facing marketers in 2013, then examine the latest ideas and case studies to suggest ways to meet them.
Each chapter looks at a different challenge we think brands will face in 2013 - from shifts in consumer expectations, to making the most of mobile and social media, to harnessing 'big data'.
We look at the latest thinking, provide relevant data, and use case studies to demonstrate how leading brands have responded to the challenge.
Most of the information in the report is sourced from Warc's global marketing intelligence service.
This includes in-depth case studies, articles from Admap magazine, research pieces, content from our partner organisations, and stories from our daily news feed.