The Warc Prize for Social Strategy

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The Warc Prize for Social Strategy

The Warc Prize for Social Strategy is a search for social ideas (any strategy designed to generate 'earned media') that drive business results. It is a case study competition with a $10,000 prize fund to reward the best social strategy cases in the world.


NEWS

Warc Social Prize 2013 news

Doritos wins Warc Social Prize

A Facebook-led campaign developed by AMVBBDO for Doritos has been named the world's best social strategy at the Warc Prize for Social Strategy.

The PepsiCo brand sent a Mariachi band around the UK to liven up parties, opening up a new audience to the brand, without alienating its core youth market. Read more…


FIND OUT MORE

Read what the judges' said about the winning entries

Molly Flatt suggests four criteria to evaluate social success.

Faris Yakob shares his thoughts on integrative ideas and social brands.

Winning case studies will feature in the 2014 edition of Seriously Social. Read Seriously Social 2013 (subscribers) or download a free sample.


WINNERS

The Warc Prize for Social Strategy awarded prizes to 18 campaigns.

GRAND PRIX

Doritos: Doritos Mariachi
(AMVBBDO / PepsiCo / UK)
Special Award for Analytics

GOLD

Evian: Baby&Me
(BETC / Danone / Global)
Special Award for Long-term Idea

Mercedes A Class: #YouDrive
(AMVBBDO / Mercedes-Benz / UK)
Special Award for Channel Strategy

Mizuno Running: The Mezamashii Run Project
(McKinney / Mizuno USA / US)
Special Award for Social Business

ASB Bank: ASB Like Loan
(Saatchi & Saatchi / ASB Bank / New Zealand)

SILVER

Ontario Ministry of Health and Long-Term Care: Quit the Denial
(BBDO Toronto / Government of Ontario / Canada)
Special Award for Low-budget (Joint winner)

Paw Justice: Animal Strike
(DDB Group New Zealand / Paw Justice / New Zealand)
Special Award for Low-budget (Joint winner

Lifebuoy: Help A Child Reach 5
(Lowe Lintas + Partners / Unilever / Brazil, India, Indonesia, Saudi Arabia)

MINI UK: A not normal relationship
(iris worldwide / BMW / UK)

Oscar Mayer: Say It With Bacon
(360i / Kraft Foods / US)

BRONZE

Bissell Sweepers: Solving for the P.I.T.A.
(Fizz / Bissell / US)

British Heart Foundation: Hands-only CPR
(Grey / British Heart Foundation / UK)

Cambodia National Rescue Party (C.N.R.P.): A political tsunami in Cambodia
(Cambodia National Rescue Party / Cambodia)

Chobani Australia: Bringing soul to a category dominated by science
(Whybin\TBWA\DAN Sydney / Chobani / Australia)

The Coca-Cola Foundation: Amwaj Farah (Ripples of Happiness)
(FP7/DXB (Part of McCann Worldgroup) / Coca-Cola Middle East / UAE, Pan Arab)

McDonald's: Build your own burger
(Tribal Worldwide Amsterdam / McDonald's / Netherlands)

ONLY: The Liberation
(UncleGrey / Bestseller / Denmark, France, Germany, Netherlands, Norway)

The Philippines: It's More Fun In The Philippines
(BBDO Guerrero / Philippines Department of Tourism / Global)


VIDEOS

Pete Blackshaw
Pete Blackshaw, Chairman, on the link between social and business

Molly Flatt
Prize judge, Molly Flatt, discusses the difficulties of measurement

View more videos from the judges


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