The Warc Prize for Asian Strategy 2014

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The Warc Prize for Asian Strategy 2014

The Warc Prize for Asian Strategy is Asia's leading competition recognising great strategic thinking in marketing. 2014 marks the Prize's fourth year. The US$10,000 cash prize is free to enter and will be awarded to the case study that demonstrates the best strategic thinking in the region.



Warc Prize 2014 news

Shortlist unveiled for Asia Prize

A shortlist of 40 entries has been announced for the 2014 Warc Prize for Asian Strategy, with almost half coming from India.

Now in its fourth year, the Prize received more than 180 entries in 2014, a record high for the competition.

Read more…


Warc Prize 2014 - Videos

Tony Harris, CEO of BBDO Guerrero, discusses last year's winning case study, 'It's more fun in the Philippines'

Watch more videos


The winners of the Warc Prize for Asian Strategy will be selected from the following 40 shortlisted entries.

Case study links are subscriber-access only: browse the summaries here.

Ada: How a newspaper helped a nation heal the wounds of war
(Leo Burnett Solutions / Wijeya Newspapers / Sri Lanka)

adidas: Inspiring women and girls to take up sport for life
(TBWA / adidas / China, Hong Kong and Taiwan)

AIA: Real life never stops
(TBWA Hong Kong / AIA Group / Multiple markets)

The Akanksha Foundation: How a brand got celebrities to work for it for free
(Ogilvy & Mather Mumbai / The Akanksha Foundation / India)

Anmum: Taste worth sharing
(DDB Group Hong Kong / Fonterra Brands Hong Kong / Hong Kong)

Ariel and Downy: Aid Couture, the preloved clothing sale
(Leo Burnett Manila / Procter & Gamble / Philippines)

Bournvita: Race
(Ogilvy & Mather / Cadbury India / India)

Cadbury Silk: How we got people to pay 10 times the price of CDM for CDM
(Ogilvy & Mather / Mondelez Foods India / India)

Cambodia National Rescue Party: A political tsunami in Cambodia
(Individual Initiative / Cambodia's Opposition Leader: Sam Rainsy / Cambodia)

Clean & Clear: Morning energy face wash – an alarm clock for your skin
(DDB Mudra Mumbai / Johnson & Johnson / India)

Cebuana Lhuillier: 'Re-Meet' – building affinity in the Filipino remittances market
(Ace Saatchi & Saatchi Advertising / PJ Lhuillier / Philippines)

Coca-Cola: Adding fizz to the Indian family meal time
(McCann Worldgroup / Coca-Cola India / India)

Dyslexia Association of Malaysia: Dyslexia did not stop me
(Geometry Global and Grey Malaysia / Dyslexia Association of Malaysia / Malaysia)

Gillette: Scandal Shave
(BBDO / Procter & Gamble / China)

Gillette: Soldier for women
(BBDO India / Procter & Gamble / India)

Google India: How Google Search brought hope to 1.4 billion people
(Ogilvy & Mather Mumbai / Google India / India)

Harbin Beer: The World Cup isn't a sporting event
(BBH China / ABInBev / China)

!DEA: Honey Bunny
(Lowe Lintas & Partners / Idea Cellular / India)

Ink Advantage: Help your child shine
(BBDO Singapore and PHD / Hewlett-Packard / India)

Johnnie Walker: The Journey – Restaging an icon
(BBH Communications India / Diageo India / India)

Kan Khajura Tesan: From the 'dark' to connectivity
Two versions of this case study are under consideration: one from Lowe Lintas & Partners; one from PHD
(Hindustan Unilever / India)

Kissan: Little farmers of Kissanpur
(Lowe Lintas & Partners / Hindustan Unilever / India)

Lifebuoy Soap: Roti – The unlikely reminder
(Geometry Global / Hindustan Unilever / India)

Manulife: RetireSimple
(DDB Group Hong Kong / Manulife International / Hong Kong)

Maruti Suzuki: Kitna deti hain? (How much does it give?)
(Publicis / Maruti Suzuki India / India)

Mizone: How an idea sustained business and brand success
(Young & Rubicam China / Danone / China)

NetEase: Your thinking DNA
(BBDO & Proximity China / NetEase / China)

Nike: Hacking Jakarta for running
(BBH Asia Pacific / Nike / Indonesia)

Old Spice Smell Mantastic: Local relevance on a limited budget
(Wieden + Kennedy / Procter & Gamble / India)

Oriental Princess: Reflection – If looks can kill
(JWT Bangkok / SSUP Group / Thailand)

Pampers ZZZ: Giving Filipino moms and babies the gift of sleep
(Ace Saatchi & Saatchi / Procter & Gamble / Philippines)

Pantene: Women Against Labels
(BBDO Guerrero / Procter & Gamble Philippines / Philippines)

Park Avenue Beer Shampoo: Stealing a lead from the giants in men's hair care
(Publicis / JK Helene Curtis / India)

Robi: National flag campaign
(Lowe Adcomm / Robi Axiata / Bangladesh)

Singtel: Hawker heroes
(BBDO / Singtel / Singapore)

S-TAC: 'Kazemill' see the cold
(McCann Healthcare Japan / SSP Phamaceutical Japan / Japan)

Tata Sky +HD: Turning on a customer who has switched off
(Ogilvy & Mather Mumbai / Tata Sky / India)

Tata Tea: Power of 49
(Maxus / Tata Global Beverages / India)

TrueMove H: Giving is the best communication
(Ogilvy & Mather Thailand / True Corporation / TrueMove H)

Windows from Microsoft: Turning middle class homemaker into PC evangelists
(JWT / Microsoft / India)


The Warc Prize for Asian Strategy 2014 is now closed for entries.

The judges are reviewing the shortlist, and will shortly decide which entries will win the Gold, Silver and Bronze awards, plus the $10,000 in cash prizes.

All the winners will be announced at an event in Singapore on 6th November.

Stay tuned for more news on this site.

In the meantime, you can still:

> read the Entry Kit
> view the Terms & Conditions
> find out more about the judges


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