Home > Case Studies > Awards > The Warc Prize for Asian Strategy 2013
The Warc Prize for Asian Strategy is Asia's only competition dedicated to rewarding great strategic thinking in marketing. 2013 marks the Prize's third year. The US$5,000 cash prize is free to enter and will be awarded to the case study that demonstrates the best strategic thinking in the region.
Philippines tourism campaign wins Warc Strategy Prize
A campaign that revitalised tourism to the Philippines has won the 2013 Warc Prize for Asian Strategy.
'It's More Fun in the Philippines', the campaign by BBDO Guerrero, used social media to enlist the help of Filipinos in creating the campaign.
BV Pradeep, Unilever, discusses the entries with Prize chairman Leanne Cutts, President Japan at Mondelez
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The Warc Prize for Asian Strategy awarded medals to 18 campaigns.
Philippines Department of Tourism: It's More Fun In The Philippines
(BBDO Guerrero / The Philippines Department of Tourism / Regional)
Asia First – 1600 Quitline: THPF Smoking Kid – A Personal Message to the Smokers
(Ogilvy & Mather Thailand / Thai Health Promotion Foundation / Thailand)
Local Hero – Voltas All Weather AC: How a pure play Indian brand turned a giant killer
(Ogilvy & Mather / Tata / India)
Gillette: Shave Sexy
(BBDO China, @PR / Procter & Gamble / China)
Milo Cans: Twisted Football
(Ogilvy & Mather Kuala Lumpur / Nestlé / Malaysia)
Channel Insight – Once Again: The Tagging Drive
(Ogilvy & Mather Bangalore / Once Again / India)
Cultural Connection – Nike China: Greatness Campaign
(Wieden+Kennedy, Mindshare, AKQA, Razorfish / Nike / China)
Market Pioneer – Smart Communications: SMART TXTBKS
(DDB DM9 JaymeSyfu / Smart Communications / Philippines)
Baileys: Cream With Spirit
(BBH / Diageo / China)
Corona: Let the World Wait
(TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital Media / Grupo Modelo / Regional)
Lifebuoy: Help A Child Reach 5
(Lowe Lintas & Partners, PHD / Unilever / India, Indonesia)
McDonald's: Realtime Olympics
(NIM Digital / McDonald's / China)
Pepsi: Taking On A Religion Called Cricket
(JWT India / PepsiCo / India)
Stayfree: Women For Women
(McCann WorldGroup / Stayfree / India)
Ariel Shirt Flag: How a detergent not only lifted stains, but the spirit of an entire nation
(Ace Saatchi & Saatchi Advertising / Procter & Gamble / Philippines)
Mediker Anti-Lice Treatment: The Journey from Lice Negative to Life Positive in Rural India
(BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, School / Marico / India)
Times Of India: Mission Kerala
(JWT India / Bennett Coleman / India)
Vat 69: Vat Man
(BBH Communications India / Diageo / India)
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Asia Strategy Report (free sample)
Uncover the thinking behind the winning case studies.
Trends from the 2013 Warc Prize for Asian Strategy (free)
Insights and analysis by geography, sector, budget and media channel.
Notes from the judging (free)
Comments from the judges on the winning cases in 2013.
Proving the work worked (free)
Advice from Martin Weigel on how to write an effectiveness case study.
The view from the outside (free)
Fredrik Sarnblad shares his thoughts on strategic thinking in Asia.
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