Atticus Awards 2012

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WPP Atticus Awards 2012

The annual Atticus Awards honour original marketing thinking.

Warc features here a selection of winning entries from the latest Atticus Awards, which are open exclusively to professionals working in WPP companies.

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WINNERS

Grand Prix
Unlocking new sources of growth: How to find new value in new places

Unlocking new sources of growth

Research in Practice
The Value of Context, or What Qualitative Research Can Learn From Behavioural Economics

Under-30 essay
This is for everyone


HIGHLY COMMENDED

Data to people

Digital Communications
This year, next year: Interaction 2013
Privacy: From data to people

Research in Practice
One upon a time… in Egypt


MORE HIGHLY COMMENDED

Strategy
Exploiting the Implicit: I believe it's what brands don't say that matters

Landor Luxury

Corporate
Landor Perspectives 2012 including building purpose into brands and delivering a luxury brand experience

Under-30 Essay
Small is the next big thing