Atticus Awards 2011

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WPP Atticus Awards 2011

The annual Atticus Awards honour original marketing thinking.

Warc is delighted to feature here a selection of winning entries from the latest Awards, which are open exclusively to professionals working in WPP companies.

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WINNERS

Strategy
Journey to the West: Repositioning "Made in China" in Western markets

Made in China

Corporate
Ogilvy Noor blog

Digital Communications
Mobilise the path to purchase

Media and Communications Planning
Beyond content

Under-30 essay
Familiarity, favourites & social media


HIGHLY COMMENDED

Made in China

Consumer Insights
Social commerce

Corporate
Landor Perspectives 2011

Digital Communications
G2 ETA: Emerging Tech Analysis

Research in Practice
Interaction 2011


MERIT

Branding and Identity
Are you getting your fair share?

Advertising
Neuroscience and advertising

Public Relations and Public Affairs
Dragon Dynamics: Prognostications for the Year of the Dragon

Media and Communications Planning
Facebook Fan Pages in India: Likes are not skin deep
The evolution of moving pictures

Consumer Insights
Tech Fast Forward

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