Home > Topics > Subject Topic Pages > Marketing > Using Emotion
This Topic Page focuses on the use and effect of emotional marketing, with short cuts to latest case studies and articles. Click on the View All links to browse and search within our papers about emotion as well as case studies of campaigns using an emotional strategy. Read our Warc Briefing for an overview of the topic.
Why engaging emotions is effective
Stimulating consumer emotions
Why is emotion so crucial for successful marketing?
Key trends and theories in
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