USA

American marketing, consumers & brands

North America


Warc News, 01 April 2015
NEW YORK: Google continues to dominate global search advertising and will account for over half of this $81.6bn market in 2015, according to new figures. Breaking out search ad spending from digital ad spending for the first time, researcher eMarkete.

Warc News, 01 April 2015
ATLANTA: Of all the various technologies that retailers can deploy, wi-fi may be the one with the greatest potential to drives sales and customer loyalty according to new research. A survey of 100 retailers ranging in size from those with a turnover .

Warc News, 01 April 2015
AUSTIN, TX: Sour Patch Kids, the candy line owned by Mondelez International, has shown how tapping YouTube influencers in innovative ways can help brands make a genuine connection with teens. Farrah Bezner, marketing director/Halls and candy at Monde.

Warc News, 31 March 2015
NEW YORK: Most brand marketers are sold on the idea of programmatic buying for mobile, but only a few are actually using the technique, new research has found. A study commissioned by the Interactive Advertising Bureau's (IAB) Mobile Marketing Center.

Warc News, 31 March 2015
NEW YORK: Americans claim to be more passionate and knowledgeable about food than the French, a nation that traditionally regards itself as having attained something of a peak in culinary matters. Researcher GfK surveyed over 27,000 respondents from .

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report details a campaign from Sour Patch Kids, Mondelez International's candy brand, which used YouTube influencers in a distinctive way to engage teens.


Stephen Whiteside, Event Reports, The Economist Big Rethink, March 2015

This event report looks at attempts by the marketing function at BlackRock, the asset-management company, to enhance its internal status.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report breaks down how Netflix, the on-demand streaming service, enhances the customer experience.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how storyboards have helped shape Airbnb's core brand mission, as well as assisting in its day-to-day projects.

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