USA

American marketing, consumers & brands

North America


Warc News, 06 March 2015
NEW YORK: Audience-targeted TV ads produce better business outcomes than traditional buys, or your money back.That's essentially the offer being made by Simulmedia, which has pioneered a digital approach to linear TV advertising. "We directly conne.

Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report shows how Zyrtec, the anti-allergy medication, has successfully closed the gap on Claritin, the leader in the sector.


Warc News, 06 March 2015
SAN FRANCISCO: The battle for digital advertising dollars continues to intensify as Instagram and Pinterest, two visually based social media brands, have introduced new ad products. Instagram, the photo-sharing app, calls its new format carousel ads,.

Warc News, 05 March 2015
ATLANTA/RESTON: Online shoppers are highly flexible in their path to purchase journey, want more alternate delivery options and easily switch between channels, a new global survey has revealed. The latest Pulse of the Online Shopper study, a survey o.

Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015
This event report outlines six priorities for GE, the industrial conglomerate, as it tries to ensure its marketing output remains fit for purpose. Brands are becoming "networks" which increasingly own media rather than simply "renting" it.

Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Molson Coors. Included is a strategic evaluation with key facts about the Canadian and US company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Warc News, 04 March 2015
MINNEAPOLIS: Target, the retail chain, is prioritising seven grocery categories known to be favoured by millennials, urban consumers and Hispanic shoppers in the hope of boosting its appeal with these audiences. Products expected to receive heightene.

Warc News, 03 March 2015
NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue .

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