American marketing, consumers & brands

North America

Warc News, 26 January 2015
NEW YORK: Just 11% of US consumers strongly agree that companies are effectively converging digital, mobile, social and traditional channels, according to a survey that reveals how brands are falling short of modern customer expectations. Despite the.

Warc News, 26 January 2015
NEW YORK: How social media networks and other communication channels influence the likelihood of American TV viewers to watch a show has been mapped in a new academic study. The Council for Research Excellence (CRE) found that Facebook and offline co.

Warc News, 26 January 2015
NEW YORK: Jiffy Lube, the franchise group of automotive service centres, has successfully demonstrated how a "hyper-specific" approach to online search can yield extremely positive returns for brands. Jeffrey Lack, the organisation's chief marketing .

Warc News, 26 January 2015
LONDON/NEW YORK: Further evidence of the rapid rise of online shopping on both sides of the Atlantic has emerged in a new report, which also highlighted that pure play retail, not omnichannel, was the big winner of this trend. Wipro Digital, a digita.

Warc News, 23 January 2015
NEW YORK: With a week to go before the Super Bowl, 15 brands have thrown their hat into the advertising ring for the first time, some ready to blow the annual budget on one throw of the dice.At $4.5m for 30 seconds it can be a high-stakes game for .

Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report discusses how Jiffy Lube, the franchise group of auto service centers, transformed its paid-search strategy to drive significantly better results.

Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2014

This event report shows how Channel THIRTEEN, the PBS TV station in New York, boosted buzz and membership levels by championing the importance of quality programming.

Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.

Erol Soyer, Warc Exclusive, January 2015

This article addresses the subject of advertising fraud, a major issue that the industry as a whole has, thus far, failed to address in a coherent fashion.



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