American marketing, consumers & brands

North America

Warc News, 22 December 2014
NEW YORK: Marketers often hear about the impact of digital offerings such as Twitter and Instagram in terms of numbers, but brand guardians can also now move away from volume and start assessing the value of such social-media engagement. In the winte.

Warc News, 22 December 2014
WASHINGTON, DC: Following a number of difficult years, carmakers in the US are upbeat about their prospects for 2015 as the economy continues to improve and falling petrol prices mean consumers have more disposable income. Speaking to AFP, industry i.

Warc News, 22 December 2014
WASHINGTON DC: A significant proportion of US consumers have limited choice when it comes to the high-speed broadband which is required to meet the optimal functionality of popular applications, an official report has found. As commerce and informati.

Warc News, 19 December 2014
LOS ANGELES: Electric car maker Tesla Motors has overtaken Google to be named as the most culturally vibrant brand in the US, according to the latest USA Cultural Traction report. Now in its fourth year, the study was produced by strategic marketing .

Warc News, 19 December 2014
NEW YORK: Internet advertising revenue in the US reached a record $12.4bn in Q3 2014, representing a year-on-year increase of 17%, according to the latest data from the Interactive Advertising Bureau (IAB) and PwC US. The figure also marked a 6.5% qu.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report breaks down how SunTrust, the financial-services provider, discovered and activated its brand purpose.

Stephen Whiteside, Event Reports, The Market Research Event, October 2014
This event report demonstrates how KitchenAid, the appliances manufacturer, leveraged the iconic Stand Mixer as a device for driving up demand for the rest of its portfolio. The Stand Mixer has long been a fixture in households across America, and enjoys huge practical and emotional resonance for consumers.

Geoffrey Precourt, Event Reports, The Market Research Event, October 2014

This event report shows how brands can benefit from "flipping" conventions, based on examples including IKEA, Google and Mini.



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