USA

American marketing, consumers & brands

North America


Warc News, 25 July 2014
NEW YORK: Brand familiarity, trust and subject matter expertise are the main drivers for consumers open to in-feed sponsored content on news sites, although positive opinion about a publisher's credibility also matters, a new survey has found. The Interactive Advertising Bureau (IAB) and market research firm Edelman Berland questioned 5,000 consumers who visit US news sites from PCs and showed them mock in-feed ads that resembled those that ap.

Warc News, 24 July 2014
CHICAGO: Hillshire Brands, the food manufacturer, has seen an improvement in several core brand metrics as a result of using beacon and geofencing technology to connect with consumers in retail stores. The firm worked with BPN, its media agency, and inMarket, a company that operates a network of beacons – electronic transmitters capable of two-way communications with smartphones – on the recent in-store campaign. "We started experimenting with location-based technologies and increased focus on mobile a year ago, recognising that location is key to engaging with our consumers," David Ervin, director of integrated marketing for Hillshire Brands,
Warc News, 24 July 2014
NEW YORK: Global consumer confidence rose one point to 97 in Q2 2014, its highest level since the first quarter of 2007, the latest Nielsen Global Consumer Confidence Index has revealed. Based on responses from 30,000 online consumers across 60 markets, the Nielsen survey also found half of consumers globally expect their job p.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report discusses how Dell, from an inauspicious start in 2005 with the online furor and negative word of mouth surrounding "Dell hell", has made social media a core aspect of its operations.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how MINI, the auto marque owned by BMW, connected with its brand enthusiasts and maximised a budget smaller than many of its competitors' when launching the 2014 Cooper Hardtop.


Warc News, 23 July 2014
BOSTON: Unilever, the FMCG multinational, has combined its marketing and communication divisions to drive clarity and alignment of message as it seeks to double growth while promoting sustainability, its CMO has explained. In an interview with the Harvard Business Review, Keith Weed said Unilever CEO Paul Polman tasked him with drawing up a strategy to double the business while also increasing the company's social impact .

Warc News, 23 July 2014
SAN FRANCISCO: Internet giant Yahoo has confirmed that it is acquiring Flurry, an app analytics firm, in a move that could bolster its position in a mobile advertising market that is dominated by Google and Facebook. Although the two companies have not disclosed the purchase price, it is thought Yahoo paid between $200m and $300m, making it one of Yahoo's largest acquisitions since it bought micro-blog platform Tumblr in 2012, the BBC reported. “With Yahoo, we will have access to more resources to speed up the delivery of great products that ca.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report discusses how Frito-Lay, the snacks division of PepsiCo, has leveraged digital media to deepen its engagement with consumers.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.

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