USA

American marketing, consumers & brands

North America


Warc News, 31 August 2015
NEW YORK: The development of mobile pay-per-view (PPV) could open up new global avenues for marketers while at the same time bringing incremental revenues to the content providers involved. "Mobile PPV is a complete newborn and we're waiting for it t.

Warc News, 31 August 2015
NEW YORK: The New York Police Department (NYPD) is ramping up its use of social media to rebuild trust with the communities it serves and become more responsive to citizens' everyday concerns. Zachary Tumin, the NYPD's deputy commissioner/strategic i.

Warc News, 28 August 2015
NEW YORK: Chief marketing officers are shifting their budgets away from individual channels and placing greater emphasis on the entire customer journey, a new study has found.The CMO Club, in partnership with IBM, conducted research among 100 of th.

Warc News, 28 August 2015
NEW YORK: Brands seeking to translate content into other languages might benefit from training their marketers to be more "global-friendly", a leading executive from Dell has argued. Wayne Bourland, the technology company's director/global localizati.

Stephen Whiteside, Event Reports, SocialChorus Webinar, August 2015
This event report addresses how Reebok, the sporting apparel group, drives employee advocacy around its core brand positioning of improving fitness. In 2014, Reebok moved away from a focus on elite athletes, and instead sought to engage fitness junkies across America.

Warc News, 28 August 2015
NEW YORK: Mobile video ad campaigns shot vertically can deliver a significant increase in completion rates according to adtech firm Celtra. One such campaign for Audi, designed around the car marque's involvement in the Le Mans race, achieved a 36% c.

Stephen Whiteside, Event Reports, Brand2Global Webinar, August 2015

This event report outlines how Dell, the technology group, translates its marketing content in overseas markets – a difficult task given it aims to work in 28 languages.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report drills down into the content model behind Coca Cola Journey, the soft drinks manufacturer's official website.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2015

This event report outlines how Coca-Cola Journey, the soft drinks firm's official website, tapped into an opportunity presented by the finale of "Mad Men", the hit TV show.

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