USA

American marketing, consumers & brands

North America


Warc News, 30 July 2014
NEW YORK: Santander Bank, the financial services group, has been greatly assisted in building its brand in America by turning to an online community of consumers when making a variety of decisions. The company, which is headquartered in Spain, officially launched in the US late last year, as it rebranded branches and ATMs formerly run by Sovereign Bank, an organisation it acquired in 2009.

Warc News, 30 July 2014
CHICAGO: Major breweries have been advised that they could see considerable growth if they develop craft-style beer as a recent report from Mintel reveals the US market will be worth $20bn in 2014. The global market research firm said this meant craft beer sales have doubled over the past five years and found there is further.

Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Santander Bank, the Spanish financial services group, has leveraged the views of an online community of consumers and staff to help build its brand in America.


Warc News, 29 July 2014
NEW YORK: Coca-Cola, the soft drinks giant, TV network HBO and Japanese automaker Nissan are a trio of leading global brands that are exploring the marketing opportunities offered by new virtual reality (VR) technology. While the current cost of virtual reality equipment is prohibitively expensive for everyday use – as well as being too bulky – the three companies have been experimenting on ways to use VR to augment the experience of their customers.

Warc News, 29 July 2014
NEW YORK: Many brands in the financial services category are failing to focus on customer insights, according to a leading executive from Lincoln Financial Group. Jamie DePeau, the firm's corporate chief marketing officer, discussed this theme at the 2014 Chief Marketing Officer Leadership Forum: Spotlight on Financial Services, an event run by the Argyle Executive Forum. "People still aren't talking to customers," she said. (For more, including how Lincoln has pursued customer-centricity, read Warc's exclusive report:
Warc News, 28 July 2014
NEW YORK: Marketers have a "unique and valuable" opportunity to win the attention of Twitter users in Brazil who are already following brands on the platform, but not yet engaging with them directly, a new report has argued.That is the conclusion of .

Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014

This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report identifies the tasks currently facing the digital marketing industry, as outlined by Bob Liodice, president/ceo of the Association of National Advertisers, and supported by quotes from numerous leading marketers.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report discusses how Dell, from an inauspicious start in 2005 with the online furor and negative word of mouth surrounding "Dell hell", has made social media a core aspect of its operations.

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