USA

American marketing, consumers & brands

North America


Warc News, 28 April 2015
NEW YORK: More than two-thirds (68%) of marketing and agency executives in the US expect increases to their digital video ad budgets over the next 12 months, a new survey from the Interactive Advertising Bureau (IAB) has revealed. The industry trade .

Warc News, 28 April 2015
CHICAGO: Target, the retailer, showed the power of using social media and online influencers to build anticipation for marketing efforts during major events with its activity at the Grammys 2015. William White, Target Corp. vp/marketing, discussed th.

Warc News, 28 April 2015
LOS ANGELES: The spread of digital video increasingly requires ads to be shot vertically in order to fit various apps, industry experts have advised. Two that have generated much coverage in recent weeks – video streaming apps Meerkat and Periscope –.

Warc News, 27 April 2015
NEW YORK: The Association of National Advertisers (ANA) and the 4A's (American Association of Advertising Agencies) are joining forces to take "decisive action" in response to growing concerns about media transparency.Following a recent - and rather .

Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.


Warc News, 27 April 2015
NEW YORK: More Americans now prefer to watch streamed programming rather than live TV, according to a new survey, which also found the trend of binge-watching is gaining in popularity.Over half (56%) of US consumers now stream movies, while 53% strea.

Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report addresses how MilkPEP built brand equity for chocolate milk as a recovery drink, thus tapping a new usage occasion for a product long regarded as a treat for kids.


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report outlines how the "Share a Coke" program helped the soft-drinks brand return to growth after a period of declining sales.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines how GoPro, the camera brand, has built a "virtuous cycle" of content creation by working with athletes and other creators.

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