USA

American marketing, consumers & brands

North America


Warc News, 25 May 2015
CHICAGO: Brands seeking to create content for major sporting events should focus on issues like tone of voice, scenario planning and establishing a "hashtag hierarchy", according to a leading executive from adidas. Thomas van Schaik, the firm's globa.

Warc News, 25 May 2015
NEW YORK: Mobile video is currently significantly underpriced, according to the head of the Mobile Marketing Association who advises marketers to look at locking into long-term ad buys at today's prices. Greg Stuart, CEO of the MMA, told Beet.tv that.

Warc News, 22 May 2015
CHICAGO: The advertising industry's definition of an online video "view" does not allow enough time for three quarters of viewers to identify the brand or product being sold, according to a new survey. STRATA, a supplier of media buying and selling s.

Warc News, 21 May 2015
DALLAS, TX: Online and mobile ads are major threats to IT security, according to a new report which highlights malvertising and adware among the ongoing challenges the industry needs to address. In Bad Ads and Zero-Days: Reemerging Threats Challenge .

Warc News, 21 May 2015
NEW YORK: The automotive industry in the US is set to spend $7.3bn on digital advertising this year, with the greater part of that allocated to direct response according to a new report. Insights provider eMarketer said that only the retail sector wo.

Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".


Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015

This event report outlines how the Mayo Clinic tied a sponsorship program with the Minnesota Timberwolves and Lynx basketball teams to a new strategic vision.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report sets out a framework for branded video content, with three key types of content.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report shows how Clean & Clear, the brand of teen-focused dermatological products made by Johnson & Johnson, ramped up its efforts in the online video space.

WARC RECOMMENDS


AWARDS

Jay Chiat Awards

Browse the winners of the top strategy prize


TRENDS

First Movers

Why North American brands lead global innovation


CASE STUDY

Chrysler: Born of Fire

2012 Grand Effie winner ignites Detroit Pride