UK

British marketing, consumers & brands

UK


Warc News, 24 October 2014
LONDON: Advertising is a System One business that needs to get better at codifying its learning, according to Rory Sutherland.The vice chairman of Ogilvy & Mather UK told an audience gathered to celebrate 50 years of Admap - the anniversary issue looks at the future of brand communications  - that Daniel Kahneman, the behavioural economist behind the concept of System One (intuitive) and System Two (rational) thinking, regarded advertising as one of the very few System One businesses.

Warc News, 24 October 2014
LONDON: Just over half of UK consumers are put off buying products or services if they see the same online ad over and over again, according to a new survey. Ad tech business InSkin Media and agency Rapp Media surveyed 1,600 UK adults for their report Familiarity, Frequency and Fine Lines and found that 55% were deterred by retargeted ads.

Warc News, 23 October 2014
LONDON: The future of the advertising industry lies in greater integration with other business functions, particularly technology, according to Sir Martin Sorrell. Addressing a party thrown to celebrate 50 years of Admap magazine, whose anniversary issue examines the future of brand communications, the head of agency holding company WPP recalled how, after acquiring J Walter Thompson in 1987, he had reintegrated its various special.

Warc News, 23 October 2014
LONDON: Warc is today launching the Warc Prize for Social Strategy 2015, a global competition with a $10,000 prize fund, to find the best examples of social ideas that drive business results. The Prize, now in its second year, looks for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact.

Warc News, 22 October 2014
LONDON: Social media works best when operating as one of an optimum number of marketing channels and typically not as the lead one, according to a new Warc report.In Seriously Social, marketing consultant Peter Field analyses case studies from the Warc Prize for Social Strategy, a global competition for examples of social ideas that drive business results.

Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers.


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Crawford Hollingworth, Warc Prize for Innovation, Shortlisted, 2014

This case study shows how Brainy Bike Lights applied scientific research to the development of safer, more effective bicycle lights, receiving widespread media coverage in the UK.


Ant Harris, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how youth homeless charity Depaul UK reappraised its entire fundraising strategy by founding the Depaul Box Company, a business that sells cardboard boxes to home movers.

WARC RECOMMENDS


AWARDS

APG Creative Strategy Awards

All the winners from UK planning's strategy prize


WARC DATA

AA/Warc Expenditure Report

Official statistics for UK adspend


MARKET LEADER

Market Leader

All the latest from the UK Marketing Society's magazine


AWARDS

IPA Effectiveness Awards

Cases from Britain's biggest ad effectiveness event