UK

British marketing, consumers & brands

UK


Warc News, 21 October 2014
LONDON: UK consumers are increasingly confident about the delivery of online shopping, with almost half saying they will order Christmas gifts with less than a week to go, but they will hold retailers to blame if the goods do not arrive.These findings emerged from the latest eCustomerServiceIndex results from eDigitalResearch and online retail association body IMRG.

Warc News, 21 October 2014
LONDON: Using cause-driven social campaigns can be more effective than using social-driven brand story campaigns, according to a new Warc report. Seriously Social, an analysis of social-driven case studies by marketing consultant Peter Field, indicates that linking a brand with a broader purpose or cause can be a powerful approach and can lead to better long-term results than story-led strategies.

Warc News, 20 October 2014
LONDON: Global adspend has increased from $362bn in 2004 to $512.9bn in 2013, a rise of 41.7% over the past decade, according to new long-term analysis published by Warc.The Global Ad Trends report draws on data stored in

Warc News, 20 October 2014
LEEDS: British consumers are almost twice as likely to shop online as their French counterparts and they shop online nearly three times as much as consumers in Germany, a new study has revealed.Now in its fifth year, the latest Parcel Deliveries Usag.

Warc News, 17 October 2014
LONDON: The creation of integrated teams across the WPP agency network has not diluted the individual agency brands nor undermined their performance, Sir Martin Sorrell has said.As chief executive of the world's largest advertising network, responsib.

Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers.


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Crawford Hollingworth, Warc Prize for Innovation, Shortlisted, 2014

This case study shows how Brainy Bike Lights applied scientific research to the development of safer, more effective bicycle lights, receiving widespread media coverage in the UK.


Ant Harris, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how youth homeless charity Depaul UK reappraised its entire fundraising strategy by founding the Depaul Box Company, a business that sells cardboard boxes to home movers.

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