UK

British marketing, consumers & brands

UK


Warc News, 18 December 2014
LONDON: Achieving control of finance, career and social life in order to take advantage of freedoms and opportunities are key to the happiness of Millennials and brands should engage with them on that basis, a new global report has argued. Based on a.

Warc News, 17 December 2014
LONDON: Although traditional search engines and e-retail sites remain the most popular online sources for Christmas gift ideas in the UK, social networks are gaining ground, according to new research. A poll of 1,000 UK adults by Searchmetrics, a sea.

Warc News, 16 December 2014
LONDON: New technology developments mean that advertisers have the ability to reach even those dual screeners who are engaged in second-device activity unrelated to what's happening on TV.A number of adtech businesses have developed listening technol.

Warc News, 16 December 2014
LONDON: Humour sells, but how funny an ad is perceived to be is not simply down to the creative but also to media placement, according to a leading industry figure. More than 20 years ago research by University of Houston psychologists showed that th.

Warc News, 15 December 2014
LONDON: Advertising costs are expected to rise significantly in China, India and Russia over the next year, with outdoor seeing some of the greatest increases according to Warc's latest Media Inflation Forecast.The study covers eleven key markets – A.

Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report relates how a "complete reset" of its business model turned around a failing newspaper brand.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2014

This article demonstrates how cognitive biases and heuristics impact human responses by using the example of the UK public's response towards the weather seen during the winter of 2013/14.


Kate Smither, Ant Melder and Justin Graham, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study shows how QUIT UK, a charity, used the Vine video platform to communicate the message that a person dies of a smoking-related illness every six seconds.


Stephen Gosnell, Jacquie Collins, Helen Bywater-Smith, Lauren Kayser, Alison Coles, Robert Kettrick, Susannah Palmer, Debra Walmsley and Glenys Stokes, MRS Awards, Finalist, December 2014

This article explains how British Airways (BA), the airline, took an in depth look at customer journeys to improve its service.

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