UK

British marketing, consumers & brands

UK


Warc News, 30 June 2015
LONDON: Almost half of UK online display ads were bought through programmatic technologies in 2014, amounting to just under £1bn in spending according to a new study. Research for the Internet Advertising Bureau (IAB) UK was based on detailed submis.

Warc News, 30 June 2015
LONDON: The UK public is really only interested in tennis for two weeks a year during the current Wimbledon tournament and is likely to remain largely indifferent to the marketing efforts of many brands that have associated themselves with the sport,.

Warc News, 26 June 2015
LONDON: As 135,000 people trek to a Somerset farm for the weekend, the UK's summer festival season has officially started and brands have an important role to play in making this a success. The Glastonbury festival is now far removed from its alterna.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Macmillan Cancer Support in the UK raised its profile to generate greater support from the public and increase donations.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Cancer Research UK ran its campaign to standardise cigarette packaging.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kimberly Clark targeted its sale of Kleenex Balsam brand tissues in response to a shifting target market in the UK.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PepsiCo in the UK increased sales of its snack brand Doritos to an older demographic without compromising the cool image appreciated by its core consumer group of 18-24 year-olds.


Warc News, 23 June 2015
LONDON: Eight out of ten Britons think brands should be telling stories, but a similar proportion couldn't give a memorable example when asked by a new survey. Content marketing specialist Headstream polled more than 2,000 UK adults for its Brand Sto.

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