UK

British marketing, consumers & brands

UK


Warc News, 15 September 2014
LONDON: Spending on digital video in Europe increased 42% over the past year and over half (52%) of agencies have shifted adspend from their broadcast budgets to video, a new industry report has revealed. The "European State of the Video Industry Report" by Adap.tv, the programmatic video platform owned by AOL, also found 48% of agencies have shifted adspend from display, 33% from print, and 10% from search, The Drum reported.

Warc News, 15 September 2014
LONDON: The number of smartphones in the world will triple to six billion over the next six years and the device will account for two-thirds of the global mobile market, a new report has forecast. These are the headline findings in the "Smartphone forecasts and assumptions, 2007-2020" study by GSMA Intelligence, the research division of GSMA, the global association of mobile operators.

Warc News, 15 September 2014
LONDON: Colenso BBDO, OMD Hong Kong and Unilever are among the top marketing organisations in the Asia-Pacific region, according to new data from Warc. The rankings are based on the Warc 100 database, which tracks winners of effectiveness and strategy awards from around the world each year.

Warc News, 15 September 2014
LONDON: AMV BBDO has been named the top creative agency in the Europe, Middle East and Africa (EMEA) region, while Unilever is the number one advertiser, according to new data from Warc. The rankings are based on the Warc 100 database, which tracks winners of effectiveness and strategy awards from around the world each year.

Warc News, 15 September 2014
LONDON: Ogilvy & Mather New York has been named the top creative agency in the Americas, while PepsiCo is the top advertiser and Samsung Galaxy the number one brand, according to new data from Warc. The rankings are based on the Warc 100 database, which tracks winners of effectiveness and strategy awards from around the world each year.

Darren Fleetwood, ESOMAR, Congress, Nice, September 2014

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.


Nick Milne and Nick Baker, ESOMAR, Congress, Nice, September 2014

This paper demonstrates how Telefonica and O2, the telecoms company and brand, developed a research-based system for improving customer experience.


David Penn and Suzanne Lugthart, ESOMAR, Congress, Nice, September 2014

This case study shows how a new implicit and metaphorical approach to research gave eBay, the online auction platform, a powerful commercial insight impossible through direct questioning.


Annelies Verhaeghe, Natalie Malevsky and Thijs Van de Broek, ESOMAR, Congress, Nice, September 2014

This paper highlights six common myths in research and sets out related best practices for generating new consumer insights, using work with Telefonica, the telecoms company, as an example.

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