UK

British marketing, consumers & brands

UK


Warc News, 02 October 2014
LONDON: Coca-Cola has beaten Pepsi as the world's smartest soft drinks brand, according to new rankings based on the Warc 100 database. Overall, Coca-Cola scored 274 points to Pepsi's 113, with Sprite (owned by the Coca-Cola Company) third on 70 points and Gatorade (owned by PepsiCo) fourth on 47.

Warc News, 02 October 2014
LONDON: A significant amount of the time and money being spent on digital advertising is wasted because of marketers' incorrect assumptions and inadequate execution, a leading industry figure has said. Writing in the 50th anniversary issue of Admap, which looks ahead to the future of brand communications, Ben Wood, global president of iProspect, the digital performance arm of the Dentsu Aegis Network, argued that digital's potential would only be fully realised by combining the science of programmatic with the art that people can bring. The current s.

Warc News, 01 October 2014
NEW YORK/LONDON: Post-production product placement in music videos has opened up a new revenue stream for record companies and artists while offering multiple targeting options for brands. A UK start-up, Mirriad, has developed a technique for inserting brands into video footage after filming has taken place and can alter the brands depending on audience or region.

Warc News, 01 October 2014
LONDON: Snack brand Oreo, along with Mondelez International, have topped a new ranking of food brands and advertisers based on the Warc 100 database. Oreo scored 91 points overall, beating second-ranked Wrigley's Extra by 50 points.

Warc News, 01 October 2014
LONDON: Agencies no longer possess the "unfair advantage" of creativity and need to reconsider their position in a world where this talent is widespread and where the very definition of what it entails is becoming blurred. Writing in a special edition of Admap marking its 50th anniversary, James Hurman, founder of Auckland-based innovation consultancy Previously Unavailable, argued that business and consumers had become far more creative in recent years and that the creative industries were "fast losing ownership of creativity".

Geoffrey Precourt, Event Reports, Canada's Customer Festival, March 2014

This event report explores how Jones New York, the women's clothing retailer, has drawn on the changing roles and status of women over the course of more than four decades in order to remain at the cutting-edge of style, while also offering accessible pricing.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study explains how Expedia, the online travel agent, used one emotional campaign strategy to tackle two different challenges in the UK and France.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Unilever promoted its Persil (UK) and Skip (France) laundry detergent brands through a successful TV campaign, increasing sales of both.


Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.

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