UK

British marketing, consumers & brands

UK


Warc News, 23 July 2014
LONDON: More than two-thirds (67%) of young British app users find ads annoying and almost one-third (28%) always turn off push notifications as soon as they download an app, a new survey has revealed. Based on the responses of over 1,000 UK students aged 16 to 24, youth insights consultancy Voxburner also found their other frustrations include apps that take too long to load (45%) and fire too many push notifications (34%).

Warc News, 22 July 2014
GENEVA: Switzerland has been named as the world's most innovative economy for the fourth consecutive year, with the UK, Sweden, Finland and the Netherlands rounding out the top five, new analysis has revealed. Now in its seventh year, the latest Global Innovation Index (GII) surveyed 143 countries around the world and was produced by Cornell University, INSEAD and the World Intellectual Property Organization.

Warc News, 21 July 2014
SINGAPORE/LONDON: Nearly half (48%) of mobile users make regular purchases online while a fifth browse products online before buying in stores, according to a new global survey which also shows the APAC region is leading the way for mobile.Taken toge.

Warc News, 21 July 2014
LONDON: Total value sales for FMCG goods in Europe amounted to €345bn in 2013, but a new report warns retailers and brands that they need to look beyond promotions, which may have increased sale values but not volume sales.According to the latest "Pr.

Warc News, 18 July 2014
LONDON: Aldi, the German discount supermarket chain, has been rated as the UK's top brand for the first time in the latest YouGov BrandIndex 2014 mid-year Buzz rankings.Also entering the top ten for the first time is Lidl, another German discount sup.

Lena Roland, Event Reports, Future of Britain: Now and Next, May 2014

OMD UK, the media agency, presented findings from its third wave of research from its Future of Britain series, exploring British consumers’ interactions with technology.


Brian Carruthers, Event Reports, Marketing Week Live, June 2014

This event report describes how MaxiNutrition, the sports nutrition brand, used a sampling event in the UK to trigger social media engagement.


Nick Hirst, Admap, July/August 2014

This article describes 'Twitter Amplify', a partnership between Twitter, content owners and brands to boost brands' content marketing.


Colin Grimshaw, Admap, July/August 2014

In his editorial Colin Grimshaw introduces the July/August 2014 issue of Admap, with the focus 'total retail'.

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