UK

British marketing, consumers & brands

UK


James Bryson and David Bunker, Market Research Society, Annual Conference, 2015

This paper analyses gender identity and gender representation in the UK media, helping the BBC, the broadcaster, to better serve its audiences.


Olivia Taylor, Market Research Society, Annual Conference, 2015

This paper explains how Innocent, the drinks company, incorporated behavioural economics into its packaging design test to launch a new product in the UK.


Warc News, 27 March 2015
READING, UK: Consumers are increasingly opting to contact brands via written digital communications – email and social – rather than voice, which is leading to frustrations as the two sides fail to fully understand each other. Eptica, a supplier of c.

Warc News, 26 March 2015
LONDON: Video on demand (VOD) subscriptions in the UK were worth just £28m in 2009, but are now expected to grow to an annual value of more than £1bn by 2019, a new report has forecast. According to market research firm Mintel, demand for video strea.

Warc News, 26 March 2015
LONDON: As the UK supermarket sector tries to adapt to the challenge presented by discount stores, most especially from German retailers Aldi and Lidl, a new study has recommended that brands should embrace the trend. Despite concerns that listing wi.

Warc News, 25 March 2015
LONDON: Global adspend is expected to grow 4.6% to $540bn this year, according to the latest forecast from media agency Carat, which also highlights that all markets are ring-fencing digital media spending. Based on data received from 59 markets acro.

Warc News, 25 March 2015
LONDON/NEW YORK: Unilever, the FMCG multinational, has put social responsibility at the heart of its corporate brand-building and is putting its U logo on all its product brands as a "trust mark of sustainability", the company's CMO has said. Speakin.

Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article demonstrates how behavioural economics (BE) is being employed to improve public and business policies.


Rory Sutherland, Market Leader, Quarter 2, 2015

This article argues that marketers could learn valuable lessons from traffic planners when it comes to designing the customer journey.

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