Warc News, 28 May 2015
LONDON: UK consumer confidence is higher than at any time since the pre-recession days of 2006, while the proportion of those willing to spend money is at its highest on record, according to the latest data from research firm Nielsen. As reported by .
Warc News, 27 May 2015
LONDON: Apple is once again the world's most valuable brand, as the latest BrandZ rankings show the tech giant resuming the top spot, well ahead of rivals like Google and Microsoft. The Top 100 Most Valuable Global Brands report and rankings, produce.
Giang Tue Trinh and Zachary William Anesbury, International Journal of Market Research, Vol. 57, No. 3, 2015
This study investigates the variation in brand growth and decline across many different product categories. It uses recent consumer panel data from the UK, covering 639 brands across 28 categories, including food, personal care, home care and pet food, over a five-year period from 2008 to 2012.
Warc News, 26 May 2015
LONDON: The past year has seen a sharp rise in the number of people in the UK taking to social networks to make complaints with one in four social media users having done so in the past three months, research has shown. The Institute of Customer Serv.
Warc News, 26 May 2015
LONDON: Marketers need to avoid rushing into the use of new livestreaming video apps such as Periscope and Meerkat and carefully consider what it is they are trying to achieve as well as how they might work with a new generation of influencers.A ne.
Christopher Pich, Guja Armannsdottir and Dianne Dean, International Journal of Market Research, Vol. 57, No. 3, 2015
There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party.
Robert East, Mark Uncles, Jenni Romaniuk and Francesca Dall'Olmo Riley, International Journal of Market Research, Vol. 57, No. 3, 2015
Factors that occur before word-of-mouth (WOM) production are examined, using an influential typology established by Mangold et al. (1999). We conduct two surveys, each covering four service categories, and measure the factors associated with both positive and negative word of mouth.
Warc News, 25 May 2015
LONDON: The use of subscription video on-demand (SVOD) services in the UK is growing as an increasing number of older consumers avail themselves of this platform.At the same time, younger consumers have turned sharply away from SVOD according to a .
Joseph Clift, Event Reports, iMedia Summit, April 2015
This event report considers some of the practicalities of marketing in today's complex world; primarily the need for marketers to be prepared to "let go" of their communications.