UK

British marketing, consumers & brands

UK


Warc News, 30 July 2014
LONDON: Only 15% of the UK's leading companies responded to tweets from customers and, of those who did reply, nearly two-thirds (64%) took more than an hour to respond, according to results from an undercover test. In an experiment to check how seamless the customer experience is in the country, consumer experience solutions provider Webhelp UK also surveyed over 2,000 UK adults and found only 10% feel they can rely on social media to mak.

Warc News, 30 July 2014
LONDON: Global adspend is expected to increase by 5.8% in 2014 and by 5% next year, according to the latest Consensus Ad Forecast from Warc. Overall, total global adspend growth for 2014 has recorded a positive 0.6pp rise in expectations since January.

Warc News, 29 July 2014
LONDON: With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brands may miss out on the sales opportunities presented by this and other cultural events. According to an online poll of 1,000 UK adults by creative agency Haygarth, nearly one-third (30%) of Asian or British Asian respondents intend to go shopping for Eid and Ramadan, the month of fasting that precedes it,
Warc News, 28 July 2014
LONDON: More than half (58%) of British consumers are unconcerned about how much data they share with brands, a percentage which rises to more than two-thirds (68%) among 18-24 year-olds, a new survey has revealed.According to a poll of 2,000 UK adul.

Warc News, 28 July 2014
LONDON: Unilever intends to put innovative products at the heart of its European strategy to stem a decline in sales caused by competition from discount retailers.Speaking to investors in a conference call on Thursday, chief executive Paul Polman sai.

Lena Roland, Event Reports, Future of Britain: Now and Next, May 2014

OMD UK, the media agency, presented findings from its third wave of research from its Future of Britain series, exploring British consumers’ interactions with technology.


Brian Carruthers, Event Reports, Marketing Week Live, June 2014

This event report describes how MaxiNutrition, the sports nutrition brand, used a sampling event in the UK to trigger social media engagement.


Tony Regan, Warc Best Practice, July/August 2014

This article provides guidelines for developing digital strategy within agencies, and the business opportunities this unlocks.


Nick Hirst, Admap, July/August 2014

This article describes 'Twitter Amplify', a partnership between Twitter, content owners and brands to boost brands' content marketing.

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