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British marketing, consumers & brands

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Warc News, 27 November 2014
LONDON: Black and minority ethnic (BAME) employees now account for 13% of the total employed base of the member agencies of the Institute of Practitioners in Advertising (IPA), but concerns remain about the portrayal of ethnic minorities in advertisi.

Warc News, 27 November 2014
LONDON: More and more 11 to 15 year olds are spending less time with live TV and live radio, preferring instead to view short video clips or stream music according to a new study. The Digital Day report from UK industry regulator Ofcom was based on m.

Warc News, 26 November 2014
LONDON: Cinema is a more powerful and emotionally engaging medium for brands than television according to new research, but it lacks the everyday reach of the latter.A study for Digital Cinema Media (DCM), a cinema advertising supplier, tested ad cam.

Warc News, 26 November 2014
LONDON: Ahead of an expected surge in online Christmas shopping, online retailers are setting up more collection options for consumers worried about missing a delivery or it not arriving on time. A report from consumer magazine Which? revealed that .

RESEARCH PAPER

Consumer literacy
Samuel Mohun Himmelweit, International Journal of Market Research, Vol. 56, No. 6, 2014
The goal of consumer policy is often to improve the functioning of markets in which consumer needs are not being met. Yet we know that consumers do not always act in their own best interests and often face detriment because of this.

Warc News, 25 November 2014
LONDON: Digital will play a significant role in Christmas shopping this year, with two thirds of shoppers planning to spend 50% or more of their gifts budget online and ecommerce predicted to account for half of all sales growth according to two new .

Pete Comley, ESOMAR, Qualitative, November 2014

This paper examines the usefulness of analysing 'selfies' to understand how people feel about brands, finding that selfies are uncorrelated to people's true feelings about a brand and are not useful in research.


Martin Lee, ESOMAR, Qualitative, November 2014

This paper proposes that storytelling is, or should be, key to good market research, as this is how people make sense of the world - and come to care about how and why things are happening.


Rhiannon Price and Steve Hill, ESOMAR, Qualitative, November 2014

This paper addresses criticisms of the market research industry and argues that taking into account the corporate context and working in an oblique manner is more effective than simply answering the research brief.

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