British marketing, consumers & brands


Warc News, 03 March 2015
LONDON: British Airways, the airline, has emerged as the UK's top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey, with luxury watchmaker Rolex keeping its second spot. The annual survey, which is inde.

Warc News, 03 March 2015
LONDON: After all the hype around the ads developed for the Super Bowl and the Oscars, a sober assessment of big events advertising has concluded that emotional brand engagement is necessary to justify the millions spent. Writing in the current issue.

Warc News, 02 March 2015
LONDON: While almost half (47%) of British consumers say they have become more health conscious in the past 12 months, just 27% feel informed about health issues, and a new report argues that food and drinks brands have an opportunity to fill that ga.

Warc News, 02 March 2015
LONDON: Global marketers registered another month of strong business activity in February, the second successive month that the Global Marketing Index (GMI) has increased. The headline .

John Griffiths, Admap, March 2015

This article explores the roots of planning, looking at best practices from the past and considering what impact simple questions might have on today's planning.

Tony Regan, Warc Best Practice, March 2015

This article sets out some tips and guidelines for using radio as part of the media mix, a resilient media with distinct benefits.

Sumran Kaul, Heather Andrew and Phil Barden, Admap, March 2015

This article explores the difference between print and tablet editions of newspapers, finding that readers are similarly engaged across platforms and that the way content is displayed dictates behaviour.

James Aitken, Admap, March 2015

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.

Emily Barley, Event Reports, Warc Measuring Advertising Performance, February 2015

This event report details the launch of Dacia, a value car marque owned by Renault, in the UK, with a creative approach unlike the rest of the category - and a trusted voice-over accent.



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