British marketing, consumers & brands


Warc News, 04 September 2015
LONDON: Marketers need to stop thinking about mobile as simply another screen and rather as a new ecosystem requiring a radically different approach, a leading industry figure has said. Writing in the current issue of Admap, the focus of which is mob.

Warc News, 03 September 2015
LONDON/NEW YORK: Marketers grappling with the fragmentation of audiences across a multitude of channels could be saved by the emergence within the next five years of an app ecosystem featuring perhaps 50 dominant apps that permit media planning and b.

Warc News, 03 September 2015
LONDON: Retail banks in the UK are missing out on the opportunity to create powerful advocates and attract repeat business, according to research which says that not being rewarded for loyalty is the biggest frustration for customers.A global surve.

Warc News, 02 September 2015
LONDON: British internet users spend an average of 2 hours and 51 minutes actively going online every day, which equates to about 1 in every 6 of all waking minutes, according to new analysis specifically carried out to help advertisers. In a bid to .

Warc News, 02 September 2015
LONDON: The limit for a single contactless card transaction in the UK has been raised from £20 to £30 after new official figures revealed a huge rise in the number of people using the payment method in the UK. According to the UK Cards Association, t.

Tony Regan, Admap, September, 2015

This article provides guidance for planning magazine media, which are well equipped for the digital and social media era with content across multiple platforms.

Mark Brennan, Admap, September, 2015

This article discusses the combination of data to improve targeting, and gives examples of location-based ad targeting on mobile.

Matt Tanner, Admap, September, 2015

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Les Binet and Sarah Carter, Admap, September, 2015

This article urges brands to think carefully about their marketing techniques, as 'hard-sell' techniques may produce short term benefits, but damage the brand over time.



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Official statistics for UK adspend


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All the latest from the UK Marketing Society's magazine


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Cases from Britain's biggest ad effectiveness event