Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Jeremy Poole, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how Premier Inn, the budget hotel chain in the UK, built its brand to expand its business despite a stagnant market.


Mattijs Devroedt, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how Expedia, the internet-based travel company, cut through a crowded category with an emotion-led campaign to increase profit margins in Europe.


Sarah Morning and Toby Horry, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Enterprise-Rent-A-Car, a car hire company, used a humorous TV ad to make its US-customer service promise more relevant to a UK audience.


Richard Storey, Institute of Practitioners in Advertising, Gold, Best New Learning, IPA Effectiveness Awards, 2014

This case study demonstrates how Transport for London and the Olympic Delivery Authority communicated with Londoners to prevent breakdown in the public transport network during the London 2012 Olympic Games.


Michael Lee and Bryan Jago, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how easyJet, the low-cost European airline, employed its first ever brand campaign to improve brand and sales performance, while reducing marketing investment.


Zehra Chatoo, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Virgin's trains division built customer loyalty and its brand reputation in the UK over several years with a series of service improvements and marketing campaigns.


Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014

This event report breaks down JetBlue's formula for marketing success, as the air carrier seeks to stand out from major players in the category.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how British Airways (BA), the airline, used billboard ads in the UK to capture people's attention, create wonder and show the variety of destinations available.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Expedia, the online travel brand, used a single creative idea to tackle two different business problems in the UK and France.

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