Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Expedia, the online travel brand, used a single creative idea to tackle two different business problems in the UK and France.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study describes a re-branding exercise undertaken by All Nippon Airways (ANA), a Japanese airline that wanted to extend its global appeal.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how British Airways (BA), the airline, used billboard ads in the UK to capture people's attention, create wonder and show the variety of destinations available.


Jay Chiat Strategic Excellence Awards, Grand Prix and Best Use of Data/Measurement, 2014

This case study explains how British Airways (BA), the airline, used emotional storytelling to encourage more North Americans to fly with BA when visiting relatives in India.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Red Roof Inn, the economy hotel chain, used mobile search technology to match stranded US air travellers with nearby available accommodation, outsmarting its bigger-budget rivals.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study explains how Expedia, the online travel agent, used one emotional campaign strategy to tackle two different challenges in the UK and France.


Martijn van Keulen and Hans Zijlstra, ESOMAR, Congress, Nice, September 2014

This paper describes a research project undertaken by Air France KLM that aimed to make the airline more customer centric.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.


Low Lai Chow, Case Studies on Warc, July 2014

This case study looks at how British Airways tapped into business-related social media to attract its target audience with carefully selected content.

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