Namit Prasad, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Park Avenue, a men's clothing and personal care brand, launched a beer shampoo to dominate an emerging Indian male-grooming market and tackle perceptions of grooming as being feminine.


Anaheeta Goenka and Abhijit Panicker , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Unilever, the consumer goods company, used mobile as an entertainment channel to reach out to key growth markets in India, in regions that had previously remained disconnected from the world in media terms.


Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India.


Mritunjay Kumar, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Hindustan Unilever (HUL) promoted its Lifebuoy soap brand to rural, media-dark Indians at the 'Kumb Mela' festival using a hand-hygiene message branded on rotis, an Indian flatbread.


Sunaina Sainath and Karishma Frank , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Procter and Gamble (P&G) revived its Old Spice men's fragrance brand in India by appealing to younger men with a message built on transitioning from boy to man.


Iain White and Rujeeporn Navakul, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Oriental Princess, a Thai cosmetics brand, took a unique approach in a highly competitive and highly censored environment by communicating its limited edition Reflection range via a murder mystery.


Cristina Buenaventura, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Pantene, the haircare brand, created an online film highlighting gender discrimination in the workplace to boost its brand positioning in the Philippines.


Sonal Jhuj and Deboleena Chatterjee, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.


Jason King and Tao Dong, Warc Prize for Asian Strategy, Shortlisted, 2014

This explains how Gillette, the shaving brand, orchestrated a celebrity scandal to revive its business in China.

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