Farah Bashir, Karan Kumar and Poonam Kumar, ESOMAR, Asia Pacific, Singapore, May 2015

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report shows how Clean & Clear, the brand of teen-focused dermatological products made by Johnson & Johnson, ramped up its efforts in the online video space.


Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2015

This event report sets out a framework for branded video content, with three key types of content.


Sandra Bellina and José Antonio Balbin, ESOMAR, Latin America, April 2015

This paper explains how ESIKA, the beauty brand owned by Belcorp, mixed traditional and neuroscience research methods to improve the performance of its catalog in Latin America.


Cecilia Mastrini, Natalia Gitelman and Enric Cid, ESOMAR, Latin America, April 2015

This paper explains how L'Oréal, the cosmetics company, improved the way it collects and analyses data to evaluate loyalty programs in Latin America.


Warc Data, May 2015

This article explores adspend on cosmetics and toiletries, a category which accounted for $21.


Rajat Mendhi, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains a campaign in India by Gillette, the shaving brand, which emphasised 'real' masculine values to stand up for women and build an emotional connection with its target group.


Tobias Puehse, Nielsen, March 2015

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.


GfK, March 2015

This article summarises a study of 10 countries into how young men are shopping for personal care and grooming products, finding that they are becoming increasingly engaged in the industry and are more likely to be influenced by advertising than women.

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