Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report shows how Julep, a challenger in the beauty category, has effectively used the principle of crowdsourcing to create new products and build its brand.


Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2015

This event report outlines Unilever's brand-building strategy, with a particular emphasis on how it has been applied to engaging male shoppers.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Irish Spring, a brand of bar soap and body wash in the US and Canada, dramatically increased sales by redesigning its product to attract the coveted millennial market.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the launch of Lil-Lets Teens helped Sanitary Protection brand Lil-Lets to attract a new audience and reverse a decline in sales in the UK.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how unique design allowed boutique English perfume house Penhaligon's to achieve a sales increase of 23%.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how a complete relaunch of oral care brand Aquafresh for Kids achieved impressive sales growth and increasing reach to parents and children.


Samantha Hogan, Jenni Romaniuk and Margaret Faulkner, International Journal of Market Research, Digital First, January 2015
Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes.

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