Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the beauty and personal care market.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA, the owner of brands such as Dial, Right Guard and Schwarzkopt. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the toiletries market.

Euromonitor Profiles, December 2014
This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton, the owner of brands such as Christian Dior, Givenchy, Guerlain, BeneFit, Fresh and Make Up For Ever. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Guy White and Jeremy Hollow , MRS Awards, Finalist, December 2014

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.


Anu Sachdev, Warc Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run in support of shelter homes for underprivileged children.


Hye Jin Yoon and James Mark Mayer, International Journal of Advertising, Vol. 33, No. 4, 2014
Using humour to communicate threatening information in advertising has often been observed in practice, but seldom been tested in research. Integrating the humour and threat persuasion literature, the current research tested the effects of humorous threat persuasion and need for cognition (NFC) as a measure of one's processing motivation and capacity.

Euromonitor Profiles, November 2014
This Company Profile from Euromonitor provides key details and analysis of Coty Inc, owner of brands such as Rimmel and Marc Jacobs. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the beauty market.

Runa Gupta, Vartika Hali and Vishal Sampat, ESOMAR, Qualitative, November 2014

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.

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