Kate Kopperman, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.


Abhijit Panicker, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how consumer products company Unilever built brand awareness in remote areas of India with Kan Khajura Station, a free entertainment service delivered via mobile phones in India.


Claire Coady, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.


Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.


Stephen Whiteside, Event Reports, Festival of Media Latin America, October 2014

This event report explains how Gillette, the male grooming line owned by Procter & Gamble, is seeking to move "beyond the face" as men's shaving habits change.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how Coty, the beauty and cosmetics company, has changed its approach to marketing as the way people perceive and connect with brands changes.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how Procter & Gamble developed an interactive smartphone app to promote effective brushing behaviour and technique among users of its Oral-B electric toothbrush.


MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how Unilever's beauty brand Dove used the power of the selfie in Vietnam to reassert its dominant position and grow market share in a mature and cluttered category.

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