European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Unilever launched Axe Apollo as an aspirational male grooming product that targeted males (18-20 years) in Germany, Austria and Switzerland who were seeking dating confidence.

European Association of Communications Agencies, Bronze, Euro Effies, 2014

The case study describes how Corsodyl, (Paradontax in Romania) used a shocking campaign to promote its mouthwash and increase market penetration amongst women (35-55 years) in Romania and the UK.

Euromonitor Profiles, September 2014
This Company Profile from Euromonitor provides key details and analysis of GlaxoSmithKline, the owner of brands such as Aquafresh and Sensodyne. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the toiletries market.

European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Nivea, the body care brand, promoted its in-shower body lotion to women aged 30-45 in France, Germany, Italy and Turkey.

European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Philips, an electronic shavers brand, used a combination of video stories to launch a new product and increase relevance amongst men aged 15-25 years in France, the Netherlands and Germany.

Massimo Cealti and Nicolas Siega, ESOMAR, Congress, Nice, September 2014

This paper assesses the multiple challenges for fragrance and flavour research in emerging markets and presents a new methodology tested in South Africa which overcomes these.

Stephen Whiteside, Event Reports, ARF Omnichannel Retail, August 2014

This event report explores how Kimberly-Clark, the personal care company, is seeking to better serve the omnichannel consumer.

Li-Chun Yang and Kuan-Nien Chen, International Journal of Market Research, Digital First, September 2014
While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design. The purpose of this study was to investigate the relative roles of sight and smell in consumers’ choice of body lotion, using a combination of sense testing, questionnaire and interview.

Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at how Unilever's Rexona brand used consumer insight to drive sales of deodorant in Malaysia.



Toiletries & Cosmetics

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McCann on what really matters to beauty consumers


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How Dove changed the rules of the beauty game


Toiletries & Cosmetics

Data and analysis on the sector's major companies


Axe Excite: Returning To Universal Truths

Cannes Lions Grand Prix winner for the body spray