Runa Gupta, Vartika Hali and Vishal Sampat, ESOMAR, Qualitative, November 2014

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.


Anjuri Jain, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Garnier Men launched Garnier Men AcnoFight - the first ever anti-acne facewash for Indian men.


Iain White and Rujeeporn Navakul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Oriental Princess, a Thai brand of cosmetic products, caught the attention of women by giving them a way to express more powerful emotions and go against cultural norms.


Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India.


Vasuta Kalra, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Lakme, the beauty brand, connected with working women in India by resolving the tension between femininity and masculinity in the workplace.


Sumant Bhattacharya , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Sensodyne, the toothpaste brand, used practising dentists to build its 'sensitivity' credentials and grow market share in India.


Nikita Shah, Warc Prize for Asian Strategy, Entrant, 2014

Thiscase study explains how Stayfree, the feminine hygiene brand, addressed the issue of anaemia amongst women in India with its charitable foundation, Women for Change.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how consumer products company Braun positioned its CoolTec shaver as a interesting gadget in China, justifiying its premium price point.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.

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