The  Programmatic Primer

Home > The Programmatic Primer

The Programmatic Primer

A marketer's guide to the online advertising ecosystem
The Programmatic Primer is Warc's essential guide for advertisers to the latest online advertising techniques.

It is written and curated by digital marketing expert Ted McConnell.

Not a Warc subscriber? Download the sample version.


ABOUT

The Programmatic Primer

The goal of The Programmatic Primer is to help marketers:

  • > Explore the roles of different players in the online advertising ecosystem
  • > Be inspired by best practice use
  • > Read expert commentary from the industry's leading thinkers
  • > Read more about the latest developments in ad tech on Warc