Telecoms

Marketing telecoms and mobile network brands



Laura Davey, Chris Caley and Jacqui Purcell, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Virgin Mobile Australia created a mobile gaming battleground in which consumers competed for prizes, to increase footfall into Virgin stores and seize the advantage from competitors.


Paul Gregson, Jono Flannery and Dan Bye, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.


Catalin Florea and DIana Ceausu, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Vodafone Romania told the real-life story of Ghita, an ordinary Romanian shepherd, to improve its brand metrics.


MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how Virgin Mobile Australia created "a mobile battleground" to engage its target consumers and drive instore footfall.


MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how Samsung built an aspirational brand image for its new Galaxy S5 smartphone in Turkey via a TV show-linked crime-investigation app.


Case Study

!DEA: Honey Bunny
Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Idea Cellular (commonly referred to as !DEA), the Indian telecoms company, launched a ringtone to explain that it is a national network, not just a regional provider.


Andy Wilson , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how SingTel, the telecoms company, tackled its waning brand consideration scores with a grassroots campaign that focused on the passion that ordinary Singaporeans had for traditional street food.


Kamonwan Saenissara and Rachot Arunphan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how TrueMove H, a telecoms company, promoted its 3G product in Thailand with an emotional campaign that focussed on the role of everyday communication in people's lives.


Toffael Rashid, Laura Amin, Neamul Islam Maleque and M. Nafeezul Bari , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Bangladeshi telecommunications company Robi Axiata promoted national unity as well as sales by creating a world-record human flag.

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