Telecoms

Marketing telecoms and mobile network brands



Fabio Buresti, Account Planning Group - (Australia), Silver, Strategic agency of the year, Best brief, Creative Strategy Awards 2014

This campaign promoted Boost Mobile, a prepaid brand that resells mobile services, in Australia by reframing the conversation around the category.


Dan Bye, Justin Graham and Ben Cooper, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Optus, the mobile network, created shark detecting technology to demonstrate its network coverage.


Natalie Skovron, Russ Mitchinson and Luke Atkinson, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how technology company Samsung repositioned its brand in Australia by focusing on local and emotional connections.


MRS Awards, Finalist, December 2014

This article explains how EE, the UK mobile phone network, changed the way it presents insights data to make it more accessible to internal users.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Joe Smith, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how O2, the mobile phone network, helped turn video content into a powerful business tool in the UK by developing a customer service proposition fit for the digital age, thereby increasing long-term incremental value.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how HyppTV an internet protocol TV (IPTV) provider owned by Telekom Malaysia leveraged its reputation as a broadband provider to sell its premium TV content in a market dominated by conventional cable and satellite TV.


M. Nafeezul Bari, Toffael Rashid, Laura Amin and Neamul Islam Maleque, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how major Bangladeshi mobile telecommunications company Robi Axiata found a way to inspire national unity through the creation of the world's largest human flag, leading to an increase in sales.

WARC RECOMMENDS


RECOMMENDED CASES

Telecoms

Warc's pick of the most effective telecoms case studies


CASE STUDY

O2: 3D Rugby

DMA UK Grand Prix winner for the telecom/sport partnership


RESEARCH PAPER

Creating insights-based future scenarios

Deutsche Telekom on how to build long-term value


ARTICLE FOCUS

The challenge for Indian telcos

Lessons from other industries for the fast-growth market


CASE STUDY

AT&T: The Last Text

DMA Grand Prix winner aims to stop texting while driving