South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines


Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at the contrasting approaches taken by sports brands Nike and Adidas to encourage running in two crowded and polluted Southeast Asian cities.

Warc News, 16 September 2014
JAKARTA: Two leading industry bodies in Indonesia are calling for an end to intrusive mobile advertising by some of the country's telecoms operators and are petitioning consumers to add their voice to the opposition. The Indonesian E-Commerce Association (Idea) and Indonesian Digital Association (IDA) said they had been lobbying two leading telcos, XL Axiata and Telkomsel, for the past year about their practice of running interstitial and off-deck ads on publishers' mobile sites without their consent.

Low Lai Chow, Event Reports, Adobe Digital Marketing Symposium, July 2014

This event report outlines how Maybank, a Malaysian financial services group, tackled digital transformation.

Warc News, 09 September 2014
HO CHI MINH CITY: Vietnamese consumers are changing their behaviour as regards consumption of beverages, eschewing cafes and restaurants for their own homes, according to new research. Market researcher Kantar Worldpanel observed consumption patterns in the country's four main cities – Hanoi, Da Nang, Ho Chi Minh City, and Can Tho – over a 12-week period ending in July and found the number of in-home drinking occasions had risen 3.9% year on year while the overall number of out-of-home occasions remained flat.

Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at how Unilever's Rexona brand used consumer insight to drive sales of deodorant in Malaysia.

Warc News, 28 August 2014
BANGKOK: High levels of household debt have slowed consumer spending in Thailand but premium brands have not been affected, new research has revealed.Consumer research business Kantar Worldpanel surveyed 4,000 households for its annual shopping behav.

Warc News, 25 August 2014
JAKARTA/STOCKHOLM: Increasing urbanisation in largely cash-based emerging Asian economies has boosted interest among consumers about using mobile payments, but take-up varies across the region, a new report has found.According to a study by research .

Warc News, 20 August 2014
KUALA LUMPUR: Consumer tech companies dominate the upper echelons of Malaysia's top brand rankings with Samsung, Sony and Apple occupying the first three spots, according to a new study. The list of top 100 Malaysian brands, part of a wider Asian survey compiled by Campaign in association with Nielsen, is based on consumer attitudes to brands in terms of trust and reputation.

Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.



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Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


Warc Prize for Asian Strategy

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A campaign that tackled a national image problem