South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 20 August 2015
JAKARTA: BCA (Bank Central Asia) tops a list of Indonesia's most valuable brands in which banks feature prominently, accounting for one quarter of the total value of the top 50.The first ranking of Indonesian brands by BrandZ, produced by Millward .

Warc News, 29 July 2015
MANILA/SYDNEY: The Philippines is the only market in Southeast Asia where consumer confidence increased in the second quarter of this year, but overall sentiment in the region remains high, a new survey has confirmed.The Q2 2015 Consumer Confidence R.

Warc News, 16 July 2015
KUALA LUMPUR: Mobile internet use in Malaysia is among the highest in Southeast Asia but brands and agencies continue to focus their budgets on traditional media, according to a new report.The State of the Mobile Internet, a quarterly study from adve.

Warc News, 15 July 2015
SINGAPORE: Brand advertising in Indonesia tends to be very straightforward, but a growing middle class and a shift to digital means there is scope for greater experimentation according to industry figures there."People are generally content and happy.

Warc News, 15 July 2015
NEW YORK/KUALA LUMPUR: Global marketers have welcomed moves by Nielsen to extend the coverage of its Digital Ad Ratings service to new Asian markets.It is already available in China and now Singapore, Japan, Indonesia, the Philippines, Thailand, Mala.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Coca-Cola Indonesia made its product synonymous with Ramadan - a time for Indonesians to reconnect with each other.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Thai Health Promotion Foundation boosted the number of calls to its smoking Quitline service.


Sailesh Wadhwa, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how technology-in-education company FrogAsia developed live experiential events to promote its cloud-based learning products across state schools in Malaysia.

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