South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 30 January 2015
JAKARTA: Smartphone shipments to Indonesia will grow 20% during 2015 and will give a boost to the country's ecommerce industry, according to a new forecast from research firm IDC. Some 24.8m smartphones were shipped in 2014 and IDC expects this figur.

Warc News, 27 January 2015
KUALA LUMPUR: Malaysian consumer confidence declined sharply in the last quarter of 2014, falling to its lowest level in five years according to a new survey. The latest Global Consumer Confidence Index from research Nielsen, based on responses from .

Warc News, 23 January 2015
JAKARTA: In Indonesia, major brands such as Coca-Cola and Oreo are increasingly turning away from TV and looking to Facebook first when planning campaigns.. "The Facebook population in Indonesia is massive, and Coca-Cola's core target audience is eng.

Euromonitor Strategy Briefings, January 2015

This report sets out some of the features of a new set of emerging markets - Nigeria, Indonesia, Mexico, the Philippines and Turkey - the 'NIMPTs'.


Warc News, 22 December 2014
BEIJING/BANGKOK: Baidu, the largest search engine in China, intends to expand in Thailand next year and will increase its marketing budget significantly in support of that aim, one of the company's leading executives has said.Richard Lee, director of.

Warc News, 16 December 2014
MANILA: Digital consumers in the Philippines are increasingly using more than one screen and video ads are proving an effective means of promoting product search and purchase, research has shown.The Nielsen Cross-Platform report, which looks at digit.

Sutapa Bhattacharya and Nicole Yeoh, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how life insurance company AIA successfully targeted recruiting Generation Y agents through their Let's Get Real campaign, recruiting thousands of new agents for their younger sales target demographic in Malaysia.


Masroor Ezami, Warc Prize for Innovation, Entrant, 2014

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how technology-in-education company FrogAsia improved English language standards in Malaysia through a game-based learning program, WordMania.

WARC RECOMMENDS


CASE STUDY

Tiger Beer

How a beer brand thrived in Thailand – on a low budget


TRENDS

Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


AWARDS

Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


RESEARCH PAPER

Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


CASE STUDY

It's More Fun In The Philippines

A campaign that tackled a national image problem