South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Low Lai Chow, Event Reports, Asia's Customer Festival, October 2014

This event report explains how DBS, the bank, is using data analytics and taking inspiration from other industries to innovate and grow in Asia.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Vanich Jirasuwankij, Nuntaporn Laoruangroj and Chanya Sutthienkul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how KFC, the fast food chain, created an online platform for good deeds aimed at teens in Thailand.


Iain White and Rujeeporn Navakul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Oriental Princess, a Thai brand of cosmetic products, caught the attention of women by giving them a way to express more powerful emotions and go against cultural norms.


Warc News, 06 November 2014
BANGKOK: Marketers wanting to keep track of what online consumers in Thailand are thinking need to look beyond the big western social media platforms to the local platforms and forums that are a feature of the country."The biggest trend for us right .

Tanawat Chomtong , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Smirnoff, the vodka brand, introduced itself to a new generation of drinkers by igniting a conversation about young people's unspoken desires and rising aspirations in Thailand.


Raymond Chin, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.


Warc News, 06 November 2014
JAKARTA: Soft drink brands in Indonesia are facing increased competition in a slowing economy but are continuing to invest because of the country's long-term potential.The market is currently dominated by Coca-Cola and Danone but the speed at which t.

Warc News, 23 October 2014
MANILA: Monthly grocery spending in the Philippines has dropped sharply as people increasingly choose to eat in quick service restaurants or buy meals prepared in convenience stores.According the latest Nielsen Shopper Trends report, which covered 1,.

WARC RECOMMENDS


CASE STUDY

Tiger Beer

How a beer brand thrived in Thailand – on a low budget


TRENDS

Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


AWARDS

Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


RESEARCH PAPER

Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


CASE STUDY

It's More Fun In The Philippines

A campaign that tackled a national image problem