South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines


Vina Henson and Fiona Ella Sandoval, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how PowerPacq, an energy drink brand, used celebrity endorsement to launch a new variant in the Philippines.

Sonal Narain and Tania Chan, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how the Health Promotion Board of Singapore took a new approach to anti-smoking campaigning, with a participatory, social media and content driven campaign.

Andrew Cone, Anthony Wong, Tim Broadbent and Farris Baharom, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how Milo, a malt drink owned by Nestlé, engaged with Malaysian teenagers to extend its product life beyond just children's consumption.

Warc News, 23 October 2014
MANILA: Monthly grocery spending in the Philippines has dropped sharply as people increasingly choose to eat in quick service restaurants or buy meals prepared in convenience stores.According the latest Nielsen Shopper Trends report, which covered 1,.

Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.

Warc News, 15 October 2014
BANGKOK/HANOI: Unilever and Nestlé are to expand their operations in Thailand and Vietnam respectively, the two European FMCG giants have announced in separate statements.Unilever plans to increase its investment in Thailand by 8bn baht ($246.6m) to .

MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how Unilever's beauty brand Dove used the power of the selfie in Vietnam to reassert its dominant position and grow market share in a mature and cluttered category.

Warc News, 01 October 2014
HO CHI MINH CITY: Brand owners, retailers and agencies have all welcomed the decision of the Vietnamese government to remove a long-standing cap on deductible advertising costs. Over a number of years the cap had risen from 7% of a firm's total input.

Kamonwan Saenissara and Rachot Arunphan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how TrueMove H, a telecoms company, promoted its 3G product in Thailand with an emotional campaign that focussed on the role of everyday communication in people's lives.



Tiger Beer

How a beer brand thrived in Thailand – on a low budget


Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


It's More Fun In The Philippines

A campaign that tackled a national image problem