South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 25 June 2015
KUALA LUMPUR: Consumers in Southeast Asia are more open to trying new products than anywhere else in the world according to a new study. Market researcher Nielsen polled 30,000 online respondents in 60 countries for its Global New Product Innovation .

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Coca-Cola Indonesia made its product synonymous with Ramadan - a time for Indonesians to reconnect with each other.


Warc News, 24 June 2015
JAKARTA: Indonesia is the launchpad for a new website which is aiming to be the first ecommerce service dedicated to women across Southeast Asia. Announcing its expansion into this market, Thailand-based venture capitalist Ardent Capital described it.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Procter & Gamble revived hair care brand Pantene's ailing fortunes in the Philippines.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Thai Health Promotion Foundation boosted the number of calls to its smoking Quitline service.


Gino Borromeo , Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Coca-Cola, the drinks brand, translated its global 'Share a Coke' campaign for the Filipino market by encouraging people to find out the names of those they routinely thanked for small kindnesses.


Sailesh Wadhwa, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how technology-in-education company FrogAsia developed live experiential events to promote its cloud-based learning products across state schools in Malaysia.


Sailesh Wadhwa, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how FrogAsia, an education company, launched a national spelling competition in Malaysia to promote its cloud-based product.


Warc News, 12 June 2015
KUALA LUMPUR: Generation Z consumers in Malaysia don't bother to differentiate between the online and offline worlds and may even feel more comfortable chatting with friends via apps than face-to-face, according to a new report. A study by OMD Malays.

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