South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 04 March 2015
KUALA LUMPUR: Some 40% of Malaysians purchased more private-label goods in 2014 than they did the year before, with over half of them naming lower prices as the reason for their choice, according to a new survey of the country's shoppers.A joint st.

Warc News, 03 March 2015
MANILA: The retail sector in the Philippines is expected to grow sharply in the next few years thanks to a combination of the greater spending power of the local population and an influx of tourists seeking luxury bargains. Retailing currently contri.

Warc News, 04 February 2015
BANGKOK: Thai millennials have felt the effects of economic recession and political uncertainty more than most of their age group, being more than twice as likely as the global average to believe that their standard of living is unlikely to improve i.

Marcia Roosevelt, Admap, February 2015

This article urges a rethink of luxury marketing, as western societies change and make mass-marketing less relevant, while other countries have different approaches to hierarchy.


Warc News, 02 February 2015
BANGKOK: Private sector operators in travel and tourism should work together to market distinct regional identities and not rely completely on the work of national bodies an industry figure has said. David Keen, CEO of hospitality branding agency QUO.

Warc News, 30 January 2015
JAKARTA: Smartphone shipments to Indonesia will grow 20% during 2015 and will give a boost to the country's ecommerce industry, according to a new forecast from research firm IDC. Some 24.8m smartphones were shipped in 2014 and IDC expects this figur.

Euromonitor Strategy Briefings, January 2015

This report sets out some of the features of a new set of emerging markets - Nigeria, Indonesia, Mexico, the Philippines and Turkey - the 'NIMPTs'.


Masroor Ezami, Warc Prize for Innovation, Entrant, 2014

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how technology-in-education company FrogAsia improved English language standards in Malaysia through a game-based learning program, WordMania.

WARC RECOMMENDS


CASE STUDY

Tiger Beer

How a beer brand thrived in Thailand – on a low budget


TRENDS

Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


AWARDS

Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


RESEARCH PAPER

Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


CASE STUDY

It's More Fun In The Philippines

A campaign that tackled a national image problem