South East Asia

Information on marketing in Singapore, Malaysia, Vietnam, Thailand, Indonesia and the Philippines

Australia


Warc News, 24 April 2014
SINGAPORE: The pay TV market in Vietnam is predicted to grow 60% over the next four years with advertisers expected to follow, attracted by a combination of a young demographic and an expanding middle class. Media Business Asia noted that of the 20m or so TV homes in the country, less than one quarter currently subscribed to pay-TV but it forecast .

Low Lai Chow, Event Reports, eTail Asia, March 2014
This event report discusses how Lenovo and Meritus Hotels & Resorts used Facebook to reach consumers in Asia. On its part, Lenovo wanted to drive up smartphone sales in Indonesia, and allied with the social network to reach several discrete audiences, including feature phone users and customers of rival brands.

Abhishek Bhattacharjee, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how Telekom Malaysia, the communications company, created a crowd sourced online social TV channel to engage consumers during the 2012 Olympic Games. The company built on insight that suggested sports fans were engaged with sports in their everyday lives and wanted to be involved in telling stories.

Frederick Tong, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how a social media competition was used to promote Australia as a tourist destination to people in Singapore. Australia had experienced a decline in visitors from Singapore, and wanted to reverse this.

Peach Natividad, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Coca-Cola, the beverage company, used social media to encourage small acts of gratitude in the Philippines, and so fulfil its brand purpose. Social listening was used to identify opportunities for the company to thank people.

Peach Natividad, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a campaign by Coca-Cola, the beverage giant, which used social media to spread happiness by 'democratising' it in the Philippines. Sales growth had slowed for the brand, which research suggested was due to economic growth in the country creating greater inequality.

Elaine Loh, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the GATSBY 5th Dance Competition (GDC), an event organised by Mandom Corporation, a beauty and personal care company, was promoted in a search for Southeast Asia's best student dancers. Every year, eight finalists from eight different countries, each having emerged as the champion of their country, compete against each other in a final.

Warc News, 11 March 2014
JAKARTA: Marketers targeting the Indonesian market need to ensure they book their slots in relevant media during what is going to be an exceptionally busy summer a new report has advised. Indonesia: Economic Outlook 2014, from Kantar Worldpanel, noted that three big events would be hitting the country in June and July, starting with the FIFA World .

Warc News, 31 January 2014
HANOI: Busy Vietnamese consumers are increasingly likely to shop and travel during Têt Nguyên Dan, the annual lunar new year holiday, even as commentators have questioned its impact on the economy.A survey by researchers Epinion, reported on Vietnamn.

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