South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines


Warc News, 20 August 2014
KUALA LUMPUR: Consumer tech companies dominate the upper echelons of Malaysia's top brand rankings with Samsung, Sony and Apple occupying the first three spots, according to a new study. The list of top 100 Malaysian brands, part of a wider Asian survey compiled by Campaign in association with Nielsen, is based on consumer attitudes to brands in terms of trust and reputation.

Warc News, 18 August 2014
KUALA LUMPUR: The Malaysian economy grew faster than expected in the second quarter, although the tourism sector has been affected by the loss of two Malaysia Airline planes in recent months. New data show that the economy grew 6.4% in the second quarter, with consumer spending remaining buoyant. But with household debt in excess of 86%, Bank Negara, the central bank, may increase interest rates again in a move to curb this.

Warc News, 14 August 2014
MANILA: Total advertising expenditure in the Philippines across the three media of TV, radio and print rose 5% in the first half of 2014 according to new data. Figures from Kantar Media, reported by Marketing Interactive, show that overall spending reached PHP 175.6m in the first six months compared to PHP 167.9m in the same period a year earlier.

Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at four ways fast food chain KFC Malaysia has tapped into the particular strengths of different digital channels to drive engagement and sales.

Low Lai Chow, Event Reports, ad:tech ASEAN, July 2014

This event report looks at how fast-food chain McDonald's is using innovative approaches on mobile to attract customers and drive growth in the Philippines and Singapore.

Warc News, 23 July 2014
KUALA LUMPUR: Online retailers in Malaysia and Southeast Asia should be able to extend their reach after a survey for Google showed a high proportion of people who have never purchased online before plan to do so in the next 12 months.Working in part.

Warc News, 15 July 2014
HO CHI MINH CITY: Almost half of Vietnamese consumers expect their financial situation to improve in the coming year according to a new report which also says the country has the fastest growing middle-class in the Asia-Pacific region.A survey, join.

INCITE, in partnership with AIP, Research on Warc, June 2014

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.

Lai Low Chow, Event Reports, Social Matters Singapore, May 2014

This event report explains how Coca-Cola transformed its approach to social media in Indonesia to make the brand more relevant to its customers.



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