South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines


Warc News, 07 October 2015
SINGAPORE: Young people often complain about being bored but more 12-24 year olds in Malaysia are bored than anywhere else in the world according to a new study. MTV, the youth channel, surveyed 15,330 respondents in this age group across 26 markets,.

Warc News, 02 October 2015
KUALA LUMPUR: Some 86% of Malaysian consumers trust word-of-mouth recommendations, with digital formats offering further opportunities for brands, a recent survey has revealed.A Nielsen study found there are significant opportunities for brands to .

Warc News, 01 October 2015
HO CHI MINH CITY: Facebook is the number one channel for Vietnamese youth seeking information about brands, recent research has revealed, as social media becomes the country's top smartphone activity.A study by OMD and Epinion, reported in Campaig.

MMA Smarties, Silver, 2015

This case study explains how Cornetto, the ice cream brand owned by Unilever, used a ghost related content to build relevancy with young people in Malaysia.

MMA Smarties, Bronze, 2015

This case study explains how Dunkin' Donuts Indonesia, the food chain, used SMS messages targeted by location to increase sales.

MMA Smarties, Gold, 2015

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

MMA Smarties, Gold, 2015

This case study shows how Sunsilk, a shampoo brand, used a campaign on Zalo, a social mobile app, to increase loyalty among young women in Vietnam.

MMA Smarties, Bronze, 2015

This case study explains how Lifebuoy, the soap brand owner by Unilever, used flood warning mobile ads and reminders about hand hygiene to improve brand scores in Indonesia.

Warc News, 23 September 2015
JAKARTA: Spending on digital and mobile advertising in Indonesia is set to take off over the next five years, making it the second-fastest-growing ad market in the world, new forecasts suggest. According to figures from researcher eMarketer, advertis.



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