South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines

Australia


Warc News, 16 December 2014
MANILA: Digital consumers in the Philippines are increasingly using more than one screen and video ads are proving an effective means of promoting product search and purchase, research has shown.The Nielsen Cross-Platform report, which looks at digit.

Michaela Futcher, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014

This Australian campaign aimed to make Tiger Beer the world's most recognised Asian beer among young male consumers by using a meaningful cultural insight.


Sutapa Bhattacharya and Nicole Yeoh, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how life insurance company AIA successfully targeted recruiting Generation Y agents through their Let's Get Real campaign, recruiting thousands of new agents for their younger sales target demographic in Malaysia.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how technology-in-education company FrogAsia improved English language standards in Malaysia through a game-based learning program, WordMania.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how HyppTV an internet protocol TV (IPTV) provider owned by Telekom Malaysia leveraged its reputation as a broadband provider to sell its premium TV content in a market dominated by conventional cable and satellite TV.


Sailesh Wadhwa, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how deodorant brand Rexona for Women built brand engagement in Malaysia and increased deodorant usage by encouraging women to run in support of shelter homes for underprivileged children.


Masroor Ezami, Warc Prize for Innovation, Entrant, 2014

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.


Warc News, 04 December 2014
MANILA: Filipino advertisers associate mobile marketing mostly with SMS/text messaging and mobile sites but an increasing number are keen to explore the possibilities of apps, location-based marketing and mobile CRM, a study has found.The Philippine .

Warc News, 06 November 2014
BANGKOK: Marketers wanting to keep track of what online consumers in Thailand are thinking need to look beyond the big western social media platforms to the local platforms and forums that are a feature of the country."The biggest trend for us right .

WARC RECOMMENDS


CASE STUDY

Tiger Beer

How a beer brand thrived in Thailand – on a low budget


TRENDS

Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


AWARDS

Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


RESEARCH PAPER

Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


CASE STUDY

It's More Fun In The Philippines

A campaign that tackled a national image problem