South East Asia

Singapore, Malaysia, Vietnam, Thailand, Indonesia & Philippines


Jony Oktavian Haryanto and Luiz Moutinho, International Journal of Market Research, Vol. 56, No. 6, 2014
The potential of the child segment offers an immense opportunity for marketers to explore. In the ever more dynamic and ever changing children’s market, the identification and ability to optimise the factors that can preserve product dominance are key to product longevity.

Low Lai Chow, Event Reports, Asia's Customer Festival, October 2014

This event report explains how DBS, the bank, is using data analytics and taking inspiration from other industries to innovate and grow in Asia.

Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how BIC, the men's shaving brand, built interest and trial amongst young men in Malaysia with an online campaign that fed expression and belonging for groups of friends.

Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.

Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how FrogAsia, a education technology provider, used an online game to engage teachers and schoolchildren and improve the standard of English used in Malaysia.

Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This campaign explains how Rexona increased sales of its deodorant brand amongst women in Malaysia by encouraging them to exercise with a branded mobile app and charitable donations.

Warc News, 06 November 2014
BANGKOK: Marketers wanting to keep track of what online consumers in Thailand are thinking need to look beyond the big western social media platforms to the local platforms and forums that are a feature of the country."The biggest trend for us right .

Warc News, 06 November 2014
JAKARTA: Soft drink brands in Indonesia are facing increased competition in a slowing economy but are continuing to invest because of the country's long-term potential.The market is currently dominated by Coca-Cola and Danone but the speed at which t.

Warc News, 23 October 2014
MANILA: Monthly grocery spending in the Philippines has dropped sharply as people increasingly choose to eat in quick service restaurants or buy meals prepared in convenience stores.According the latest Nielsen Shopper Trends report, which covered 1,.



Tiger Beer

How a beer brand thrived in Thailand – on a low budget


Asia Strategy Report

Our pick of the smartest thinking in Asian marketing


Warc Prize for Asian Strategy

Find out more about Warc's Asian effectiveness prize


Advertising clusters in Asia: Beyond borders

Do SE Asian consumers respond differently to ads?


It's More Fun In The Philippines

A campaign that tackled a national image problem