Social Media

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Social Media


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Hyundai Motor America revived flagging interest in its marque amongst millennials by capitalising on zombie mania.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how greeting card company American Greetings drove traffic to its Cardstore.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.

WARC RECOMMENDS


WARC BRIEFING

Social Media

Theories and trends in social media marketing


RECOMMENDED CASES

Social Media

Warc's pick of the most effective case studies


ARTICLE FOCUS

Facebook: Not an ad platform

Millward Brown on the Facebook ecosystem


CASE STUDY

American Rom

Warc Prize winner stokes up a social media movement


TRENDS

Seriously Social

A casebook of social media effectiveness trends