Social Media

Ads for Facebook, Twitter and other social media

Social Media


Warc Trends, March 2015

This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asia Strategy 2014.


Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report outlines four ways that Kraft, the food group, is pursuing data-driven engagement with consumers.


Institute of Communication Agencies, Grand Prix, Canadian Advertising Success Stories, 2015

This case study demonstrates how Molson Canadian, the beer brand, used a patriotic campaign to reverse a five year downward trend and grow share.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on researching consumers.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on digital, mobile and social media.

WARC RECOMMENDS


WARC BRIEFING

Social Media

Theories and trends in social media marketing


RECOMMENDED CASES

Social Media

Warc's pick of the most effective case studies


ARTICLE FOCUS

Facebook: Not an ad platform

Millward Brown on the Facebook ecosystem


CASE STUDY

American Rom

Warc Prize winner stokes up a social media movement


TRENDS

Seriously Social

A casebook of social media effectiveness trends