Social Media

Ads for Facebook, Twitter and other social media

Social Media


European Association of Communications Agencies, Bronze, Euro Effies, 2014

The case study describes how Ford, a car manufacturer, promoted its new EcoSport model across Europe by focussing on its 'Applink' technology which allows drivers to sync their smartphone apps with the car.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Mercedes-Benz launched its body control system using humour to convey the benefits of technology, targeting younger people across Europe.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Philips, an electronic shavers brand, used a combination of video stories to launch a new product and increase relevance amongst men aged 15-25 years in France, the Netherlands and Germany.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how SSE Riga Alumni Association, an academic institution, targeted alumni, graduates and potential donors with games and a website, leading to improved overall donations.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Universal Music, a record company, promoted artist Avicii with a participatory campaign which invited 'bedroom producers' to collaborate with Avicii on a new single.


Low Lai Chow, Event Reports, The APPIES, August 2014

This event report looks at the contrasting approaches taken by sports brands Nike and Adidas to encourage running in two crowded and polluted Southeast Asian cities.


Vanessa Oshima and Tobias Wacker, ESOMAR, Congress, Nice, September 2014

This paper sets out how Coca-Cola, the soft drinks company, used a social media tool to understand coffee culture in Japan.


Maria Domoslawska, Heather Dougherty and Mark Canada, ESOMAR, Congress, Nice, September 2014

This paper provides practical advice for market researchers who feel overwhelmed by the amount of  data generated by new technologies and want to incorporate traditional research methods into this new 'paradigm'.

WARC RECOMMENDS


WARC BRIEFING

Social Media

Theories and trends in social media marketing


RECOMMENDED CASES

Social Media

Warc's pick of the most effective case studies


ARTICLE FOCUS

Facebook: Not an ad platform

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CASE STUDY

American Rom

Warc Prize winner stokes up a social media movement


TRENDS

Seriously Social

A casebook of social media effectiveness trends