Social Media

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Social Media


Warc Trends, October 2014

This is the summary version of Warc's Seriously Social 2014 report, which analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.


Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014

This event report explores how the marketing ecosystem is changing, based on the views of Bob Liodice, president/ceo of the Association of National Advertisers – a trade body that is itself representing an increasingly diverse range of marketers.


Peter Field, Warc Trends, October 2014

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Claire Coady, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.


Rohan Lightfoot, Jennifer Lin and Tim Doherty, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Coca-Cola invented a new form of music-sharing in a summer campaign in China, to appeal to younger consumers.


Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers.


Catalin Florea and DIana Ceausu, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Vodafone Romania told the real-life story of Ghita, an ordinary Romanian shepherd, to improve its brand metrics.


Stephen Whiteside, Event Reports, Advertising Week New York, October 2014

This event report explains how Newcastle Brown Ale, the beer brand, has moved its advertising spend almost exclusively to digital, with great success.

WARC RECOMMENDS


WARC BRIEFING

Social Media

Theories and trends in social media marketing


RECOMMENDED CASES

Social Media

Warc's pick of the most effective case studies


ARTICLE FOCUS

Facebook: Not an ad platform

Millward Brown on the Facebook ecosystem


CASE STUDY

American Rom

Warc Prize winner stokes up a social media movement


TRENDS

Seriously Social

A casebook of social media effectiveness trends