Social Media

Ads for Facebook, Twitter and other social media

Social Media


Cat Wiles, Craig Mawdsley, Rebecca Harper, Imogen Peck, Anna Hancock, Mark Given, Charlotte Wells and David Wilding, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how Sainsbury's, the UK supermarket, delivered its best ever Christmas results in 2013 with a content marketing strategy.


Andrew Perkins and Joe Smith, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how O2, the mobile network, used online video content to improve customer service, reducing churn and driving incremental value in the UK.


Anna Bleers, Matt Sundstrom, Kate Houghton, Elizabeth Brown and Larry Gies, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study shows how Lays, a snack brand owned by PepsiCo, adapted a global campaign for the US market to boost customer engagement and grab the attention of millennial consumers.


Saji Abraham, Varsha Chawda and Jane Dorsett, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Unilever's soap brand Lifebuoy used a hand hygiene message to save lives and increase sales in India.


David Edwards and Ollie Gilmore, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2014

This case study explains how Mercedes, the car manufacturer, changed its image as staid and conservative to become the fastest-growing car brand in the UK prestige sector.


Emily Harlock, Craig Mawdsley, Lilian Sor and Carolan Davidge, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Cancer Research UK, a charity, used an online film and advertising to increase the impact of its government lobbying activities.


Ben Essen and Farhann Cachra, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Mini, the car manufacturer, attracted new customers by focussing on existing customers and their love for the brand in the UK.


Tom White and Rory Gallery, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Doritos, the snack brand, broadened its appeal to include older consumers, without alienating younger people, by creating a travelling band to visit parties in the UK.


Zhao Zhang, Tony O'Toole and Paul Simonet, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Land Rover, the car manufacturer, took a new approach to marketing by focussing on shared experience and content for the launch of its Range Rover Sport model.

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ARTICLE FOCUS

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CASE STUDY

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TRENDS

Seriously Social

A casebook of social media effectiveness trends