Social Media

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Social Media


Tony Regan, Warc Best Practice, October 2014
This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.

Darika Ahrens, Admap, October 2014
This article argues that brands need to ditch community social strategies because they don't work and instead focus on the areas in which social is truly valuable: advertising, customer service and data.

Ron Peterson, Admap, October 2014
This article provides five steps to achieving successful social strategies, which will soon be seen through the lens of customer relationships, making social just another part of the customer experience.

Kamonwan Saenissara and Rachot Arunphan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how TrueMove H, a telecoms company, promoted its 3G product in Thailand with an emotional campaign that focussed on the role of everyday communication in people's lives.


Murtaza A. Tajbhoy , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how, Ada ('Today'), a young newspaper in Sri Lanka, promoted national reconciliation in the run up to New Year celebrations to increase its circulation.


Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Shortlisted, 2014

This case explains how SSP, the pharmaceutical company, reversed the decline of its cold and flu medication brand S-TAC in Japan, by using social media data to map cold and flu outbreaks across the country using a website and mobile app.


Sonal Jhuj and Deboleena Chatterjee, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.


Narmata Keswani and Madhavi Unni, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Google, the technology company, created mass awareness of the Google Search's new features and drove search volume in India.


Aparna Jain and Hitesh Patel, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how Akanksha, an education-based NGO, set out to combat India's problems with illiteracy and get a non-altruistic society to lend a hand, with a social media campaign and zero budget.

WARC RECOMMENDS


WARC BRIEFING

Social Media

Theories and trends in social media marketing


RECOMMENDED CASES

Social Media

Warc's pick of the most effective case studies


ARTICLE FOCUS

Facebook: Not an ad platform

Millward Brown on the Facebook ecosystem


CASE STUDY

American Rom

Warc Prize winner stokes up a social media movement


TRENDS

Seriously Social

A casebook of social media effectiveness trends