Social Media

Ads for Facebook, Twitter and other social media

Social Media


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report addresses how MilkPEP built brand equity for chocolate milk as a recovery drink, thus tapping a new usage occasion for a product long regarded as a treat for kids.


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report outlines how the "Share a Coke" program helped the soft-drinks brand return to growth after a period of declining sales.


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines how GoPro, the camera brand, has built a "virtuous cycle" of content creation by working with athletes and other creators.


Case Studies on Warc, 2015

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report discusses how Aflac, the insurance provider, has given the iconic mascot from its TV spots a voice on social media – a process based around a detailed "Duck dossier".


Case Studies on Warc, 2015

This campaign promoted the new Samsung Galaxy smartphone through an innovative live event that was filmed and then distributed via online video.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Mazda USA, the automaker, is leveraging digital media to engage consumers, whether they are actively looking to buy a car or not.

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CASE STUDY

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TRENDS

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