Social Media

Ads for Facebook, Twitter and other social media

Social Media


Geoffrey Precourt, Event Reports, ARF Industry Leader Forum, October 2014

This event report outlines data collected and analysed by Shareablee, a digital and social analytics company, and helps marketers understand social media engagement and 'stickiness'.


Geoffrey Precourt, Event Reports, ARF Industry Leader Forum, October 2014

This event report explores the social media habits of America's Hispanic population, and sets out which brands are best engaging this group, as discovered by analytics company Shareablee.


Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report explains how Tough Mudder, an endurance event series, directs word of mouth to make its events more appealing to a broader group of people - who might otherwise be put off by the challenge.


Simon Kemp, Research on Warc, We Are Social, 2015

This article summarises the findings from the 2015 We Are Social report (also available on Warc) on the key social, digital and mobile statistics around the world.


Simon Kemp, Research on Warc, We Are Social, 2015

This report presents charted data of key social, digital and mobile statistics at global and regional level for 2015, and includes detailed reports for 30 countries.


Geoffrey Precourt, Event Reports, 4A's Strategy Festival, October 2014

This article shows how Always, Procter & Gamble's feminine hygiene brand, engaged consumers in a new way by changing the conversation surrounding its category.


Ben Leet and Edward Appleton, Research on Warc, January 2015

This article explores the argument that mobile research gives more accurate insights than online research, with a three-stage study reaching the conclusion that it does.


Tom Doctoroff, Market Leader, Quarter 1, 2015

This article explores the role of content in the path to purchase, arguing that content should have a clear purpose and reinforce a consistent message.


Adrian Nicholls, Market Leader, Quarter 1, 2015

This article explains the importance of recommendation to mothers, and sets out how brands can engage them as they become increasingly connected online.

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