Stephen Whiteside, Warc Trends, Snapshot, May 2015
This article explains how brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers in an immediate and transparent way through live digital video.
Stephen Whiteside, Event Reports, IEG Sponsorship, May 2015
This event report outlines how adidas, the sports brand, scored an unlikely success at the 2014 World Cup through establishing a Twitter account for its official match ball, the "brazuca".
Brian Carruthers, Event Reports, Advertising Week Europe, March 2015
This event report explains how URL shortening services can help marketers track traffic to their website from 'dark social'.
Sunando Das, Admap, May 2015
This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.
Joel Davis, Admap, May 2015
This article argues that data from social media can help marketers to understand their audiences more deeply, going beyond discredited demographic based targeting.
Luis Mendoza, Warc Prize for Social Strategy, Shortlisted, 2015
This case study explains how Coca-Cola, the beverage brand, adapted its globally successful 'Share a Coke' campaign for the US market to encourage teens to drink more Coke.
Michiel Cox, Warc Prize for Social Strategy, Shortlisted, 2015
This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever with a statue of King Joffrey.
Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015
This event report addresses Mizuno USA's efforts to activate its brand purpose and find a new way of connecting with running enthusiasts.
Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015
This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.