Case Studies on Warc, Warc 100, 2014
With this campaign, Mayflower broke with convention and got attention via a live event that demonstrated the toilet paper brand in an imaginative way.
Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014
This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.
Mark Curtis, Warc Exclusive, August 2014
This article discusses how Amazon's Fire phone could exert a wider influence on the digital ecosystem.
Stephen Whiteside, Event Reports, Omni-Channel Activation, June 2014
This event report explains how Clorox, the cleaning products company, is targeting Hispanic consumers in the US including new product development and digital marketing.
Toni Keskinen and Omaid Hiwaizi, Warc Exclusive, Warc Webinars, July 2014
This presentation accompanies the Warc Webinar, Insights in the Path to Purchase, which explains how to understand the customer experience from the customer's viewpoint.
Stephen Whiteside, Event Reports, Argyle CMO Leadership Forum, June 2014
This event report reveals how Lincoln Financial Group has made its business more customer-centric by putting customer insights at the heart of its marketing.
Andrea Sophocleous, Event Reports, Mumbrella360, June 2014
This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.
Aaron Shields, Admap, July/August 2014
This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.