Shopper Marketing

Insights on shopper behaviour

Shopper Marketing

Denise Funke and Frances Revel, Admap, October 2015

This article uses data from a mixed-methodology study of over 4,000 British people to debunk popular myths about Christmas shopping and culture.

Andrew Consky, Vicki Draper and Steve Payne, ESOMAR, Congress, Dublin, September 2015

This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.

Stephen Needel , ESOMAR, Congress, Dublin, September 2015

This paper argues that purchase journey models do not help businesses and researchers understand consumer behaviour because they state the already obvious and lack key details and explanations.

Luke Greenacre, Arry Tanusondjaja, Steven Dunn and Bill Page, International Journal of Market Research, Vol. 57, No. 5, 2015
Double jeopardy is one of the most important empirical patterns of consumer brand purchase behaviour. It asserts that large brands benefit from having more consumers who are also generally more loyal.

Andrea Sophocleous, Event Reports, ADMA Global Forum, August 2015

This event report looks at how McDonald's is utilising technology to win back customer groups such as millennials and mums that have turned away from the quick service restaurant chain.

Jason Mander, Admap, September, 2015

This article reveals global research findings into what the 'average' mobile shopper behaviour looks like.

Matt Tanner, Admap, September, 2015

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report breaks down how Kraft Heinz is approaching the future of retail, at a time when many challenges face bricks-and-mortar stores – and thus its main source of revenue.

Stephen Whiteside, Event Reports, ARF Shopper Insights, August 2015

This event report outlines how Heineken, the brewing group, is using an "occasion-based approach" to reach consumers at the various moments where they drink beer.



Effective shopper marketing

Influencing consumers along the path to purchase


Shopper Marketing

Shopper marketing and retail focus in the May 2011 issue


The Future Shopper

How changing shopper attitudes are re-shaping retail


What's in store?

An expert panel discusses how the sector will evolve


Shopper Marketing

A deep dive into shopper marketing trends and themes