Shopper Marketing

Insights on shopper behaviour

Shopper Marketing


Dan Malachowski, Admap, March 2015

This article explains how brands should optimise their websites and use search marketing to increase sales during the holiday period.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how an eye-catching new design reversed the declining rate of sale in the UK of Billington's unrefined brown sugar.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how Booths, an independently run chain of food, drink and grocery stores in the North West of England, achieved a rise in sales in a cut-throat market by adopting a new corporate identity.


Tim Eales, Admap, February 2015

This article argues that FMCG manufacturers and grocery retailers need to review their approach to promotions to tackle declining volume sales, putting transparency at the centre of pricing.


Edward Bell, Admap, February 2015

This article explores the rising popularity of Christmas in China, and some of the tensions this is revealing.


GfK, February 2015

This article highlights global attitudes towards using mobile payments and the main barriers consumers have about using this method of payment.


Li-Chun Yang and Kuan-Nien Chen, International Journal of Market Research, Vol. 57, No. 1, 2015
While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design. The purpose of this study was to investigate the relative roles of sight and smell in consumers’ choice of body lotion, using a combination of sense testing, questionnaire and interview.

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