Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014
This event report explores Nissan's emotionally-driven approach to marketing, which aims to foster a clear sense of excitement around the brand.
Jay Chiat Strategic Excellence Awards, Bronze, 2014
This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.
Jay Chiat Strategic Excellence Awards, Silver, 2014
This case study explains how Ikea, the furniture store, educated people in Winnipeg, Canada about its format whilst promoting a new store opening.
MMA Smarties, Gold, MMA Smarties, 2014
This case study describes how Sony Electronics used mobile media to target affluent US consumer electronics shoppers by building awareness and desire for its new 4K Ultra High Definition TV via Amazon.
MMA Smarties, Best in Show and Gold, MMA Smarties, 2014
This case study describes a campaign by Hindustan Unilever (HUL) to reach its rural audience in Bihar, India in order to start creating share of voice for its mass and rural-focused brands.
MMA Smarties, Silver, MMA Smarties, 2014
This case study describes how US drugstore chain Walgreens boosted share of voice and enrolment in its new Balance Rewards consumer loyalty programme by connecting with individuals via their fitness devices and applications.
Gela Pena, Warc Prize for Asian Strategy, Shortlisted, 2014
This case study shows how Procter & Gamble, with its laundry brands Ariel and Downy, used a partnership project with a charity - the Red Cross - to strengthen its bond with consumers in the Philippines.
Melanie Howard, Market Leader, Quarter 4, 2014
This article analyses the prospects of discount retailers in the UK, arguing that despite economic recovery price-sensitivity will remain for the foreseeable future.
European Association of Communications Agencies, Silver, Euro Effies, 2014
This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.